Month: March 2013

Guerrilla marketing is a term used to describe unconventional marketing tactics, particularly those with low cost or no cost, which rely on time, energy and imagination rather than a big marketing budget, so they are ideal for the cash-strapped small business in the present economic climate.

The idea is to target customers in unexpected places, in unexpected ways, to get maximum results from minimum resources and create a unique, engaging and memorable brand experience.

Here are just 10 innovative marketing ideas to get you started:

1. Run a competition to win advertising space on your site. This is a no-cost prize you can use to market your website: free for you but valuable for others.

2. Leave your business card in unexpected places: for instance pop one inside every book in an appropriate section of the local library.

3. When you visit the doctor or dentist’s surgery, leave a business card inside each magazine in the waiting room.

4. Add your website’s URL to the signature of each email account you use, so it appears on every email you send (personal or business) with an additional comment if appropriate.

5. Give a free product/service to the stylists at your local hairdressers’ or barbers’ – they will tell their clients all about this crazy person who gives things away.

6. When you see a restaurant or bar collecting business cards in a bowl, to win a free meal or bottle of champagne – ask if you can have the losing cards. That will give you dozens of new contacts.

7. Run a fake publicity stunt – for instance, get a group of students or friends to hold a demo outside your premises with placards reading “This business (your name) is too nice!” or any crazy message you choose.

8.

Offer to run free demonstrations related to your product or service at local events or venues – maybe your village hall, or library, or community centre could do with an interesting event to fill up their schedule.

9. Borrow a wall (get permission from a neighbouring business), and project an image of your business/advertisement on it overnight.

10. Carry a pad of brightly coloured post-it type notes advertising your business wherever you go. (They can be hand-written if you can’t afford to get them printed.) Stick them up in unusual and unexpected places – inside the doors of lavatory cubicles or on the urinals; next to the lift buttons in shops or offices; if you write on the back of the notes you can stick them on car windscreens in car-parks, so the driver will see the message when they get in the car.

And if all these have whetted your appetite to start being creative yourself, try brainstorming ideas with your employees, family or friends ‘the more off-the wall the better. These are just a few innovative marketing ideas to help you get started.

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Increasing the online presence of the company has become the important task in today’s ecommerce world. If the company has less online audience, then it won’t be able to enjoy the fruits for the money paid. However, increasing and maintaining the online presence is not everyone’s cup of tea. This task can be managed by the expert internet marketers. Social media marketing is one of the innovative techniques used to increase the dominance of the companies online via social networking sites such as Twitter, face book, LinkedIn and more.

ZestTech Solutions,  a social  media marketing company, London, UK deals into  the best smo services social media management, social media  marketing, Facebook marketing services, twitter marketing services.

It is a very hard task to gain maximum frequent traffic. The proficient internet marketers take hours to implement a good social media marketing strategy which requires very hard work and lots of brain storming. The main objective of any internet marketer is to make the best use of social networking sites to influence the web. The reason behind the popularity of the social networking sites is that on a daily basis social sites have gigantic and qualitative traffic. According to a 2011survey report, nearly about 65% of youngsters use social networking sites on daily basis.  So, these sites can be a good means to get maximum viewers.

Any business can get the advantage of this online marketing technique which is presently at its peak.

The advantage can be availed by hiring a proficient internet marketer having years of experience in the social media marketing or getting in touch with the social media company which can undergo tasks for you by arranging the social media campaigns for getting new viewers and secure trust in your on-stream business. It must help you to create a unique mark among the viewers by providing informative contents on the sites.

Among the wide range of SMO companies available in the market, you can opt for the one that meets for requirements, fulfills your desires and provides the social media optimization services  with the above mentioned features together with better action plans to develop your dominance in the social media. The companies should also assist you with the corrective actions if the strategy is does not fulfill the desired aim.  Some of the aspects of the strategy developed by social media company is listed below:

Generating blogs
Building a SMO fan page or business page
Making profiles on most of  the dominant social networking sites
Inbound links and page sharing.
Developing qualitative content
Promotion methods as supplementary to the social media that boosts traffic.
 Using SEO friendly content in the articles, twitter tweets, updates, forums& discussions, FB fans that aids to be progressive in the social world.

Looking for an excellent social media marketing company? Zesttech solution; a UK based SMO company offers featured social media marketing services. These social media services play a vital role in converting browsers to customers. The company has years of hands on experience in the field and excels in providing oriented results. For a demo of SMO services log on to: www.zesttechsolutions.com

Related Social Media Marketing Companies Articles

Internet marketing for dummies can help you learn how to become an affiliate marketer. Basically, it is a walk through basic steps in order to have a fair idea about the process of online marketing. It allows you to gain knowledge on different aspects of internet marketing and help you earn a decent income every month. In order to get good results and make good money online, you just need to know some tips for e-marketing for dummies. It will help you achieve what you want.

Internet Marketing for Dummies – Tips To Help You Make Money

* Gain a basic understanding of various components of internet marketing. You can find all the details on internet. Simply Google a particular concept and read through it. You’ll understand what it is and how it works.

* If you’re planning to market any business, make sure to use one marketing tool at a time. Until you’ve learnt effectively about other marketing tools, just stick to only one. In order to increase traffic to a website, use the marketing tool that you know the best. Before working with another method, make sure to understand all the technicalities involved in it. Slowly, you’ll be able to work with five to seven tools at a time.

* Be consistent in your approach. Many people do not try using other methods because of the fear of making mistakes. One single method is not sufficient to increase you’re the visibility of your website. You’ll have to keep marketing by using one tool, then second, third and so on. You’ll have to spend a lot of time and put in a lot of effort and have to get it going.

* Educating and updating yourself is the key to success. If you know one marketing tool very well, it doesn’t mean that you don’t need to update yourself.

Methods keep on changing as technology progresses. You have to keep a pace with the changing scenario and learn about new methods. Once you are able to effectively use five or seven marketing tools at a time, do not stop yourself from learning more methods. There are many online sources from where you can access quality content and learn about newly introduced methods. You may go through e-books, articles and forums. They are a good source of information.

Following internet marketing for dummies tips, you can quickly achieve what you’ve been longing for. Making money online is very easy. All you need to do is to keep updating yourself with new marketing tools. Above all, you must be aware of what you need to achieve for a particular website and what all you require to promote it. Defining the objectives is the first step to become an affiliate marketer.

Consistency and sincerity is all you require. Internet is a very good source of information and you have to educate yourself from time to time and indulge yourself in regular marketing. If you don’t do it regularly, you’ll lose all traffic that you’ve gained. The mantra is to keep going and achieve more and more traffic. Continuity plays a very important role. Remember to follow all internet marketing for dummies tips and get going!

Reading, UK (PRWEB UK) 26 March 2013

1. Promotional items – Free giveaways such as pens, calculators, t-shirts, etc. are yet another way to gain exposure. Similar to the cross promotion idea, you can ask to put your promotional items in another company’s place of business and offer the same courtesy to them.

2. Newsletters – You can write regular newsletters and email or mail them to current customers. Provide free information to customers that they can use and they will likely keep coming back. Even better, they’ll tell others or forward your email newsletter to others! You can also offer articles for others’ newsletters. It gives them a break from writing another article and also gives you exposure to a whole new list of clients.

3. Cross promotion – Think about your customers, and the kinds of products/services they are likely to use. Then approach these other businesses and ask them about cross promotion opportunities. You can reach more potential customers who might not otherwise be exposed to your business, and you offer the same to the other business.

4. Marketing and learning how to advertise your small business is easier than ever. What used to cost a fortune running TV, radio, traditional, and direct mail campaigns, you can now have for a fraction of that cost with local online ads. A local online advertising campaign can not only reduce your advertising budget by up to 80-90%, but it’s an easy set up process that takes about 5 minutes to implement.

Imagine, being able to target local customers that are searching specifically for your product or service, in real time! Forget traditional media and costs involved. Now, you can customize a local internet advertising campaign for as little as $ 70.

It’s only a matter of time before local internet advertising will be a sign of professionalism.

Stay ahead of your competition and incorporate a local marketing strategy and begin bringing mind-blowing profits to your small business

There are many businesses that sell Search Marketing or Search Engine Optimization (SEO) services. Most of them are solid and professional companies that won’t let anyone down, depending of course on what what you expect from engaging such a company.

Some SEM companies prefer to work in specific niches, or with clients of a certain size. I suggest that prospective clients investigate the options available thoroughly, and talk with at least three or four internet marketing companies before making a final call.

However, by which criteria should that decision be made? Search Engine Optimization is sometimes perceived (or presented) as some combination of ability, technology and sorcery. While there are most definitely some creative parts to a good SEM campaign, the bulk of it should come from a combination of three actions: A complete search marketing analysis, a concrete action plan and crisp execution of that action plan.

Too many times SEM companies perform only a superficial evaluation, and that results in the execution of a search optimization campaign which does not achieve the best possible result. And in many cases, unfortunately, the customer is does not know.

So if you provide professional services, or have a website, how should you go about selecting the Search Marketing solution that suits your situation, and will deliver the best results? I would like to propose some ideas.

1. Look for a local company – Why? Because, even if you are doing business in more than just your local geographical area from your website, it is still better to have the opportunity to have personal interaction. A website is (or should be) an important part of your overall marketing strategy, and doing business with a local company will make it easier to interact around your marketing plan.
2. Make sure that the SEO company reallyunderstands marketing – Many really good SEO engineers don’t take the time, or don’t have the ability, to understand a client’s marketing objectives, even if that plays a large role in how the search marketing campaign is designed.
3. Ask to see the analysis framework – A good search marketing analysis is crucial to achieving the campaign objectives. Many companies offer to do a “keyword analysis”, which would be part of it, but it should be much more. Make sure they use the latest best in class SEO software to get a complete understanding of the search engine environment in which your website has to compete. This includes not only a keyword search density evaluation, but also a very deep understanding of your top competition’s websites.
4. Ensure that the action plan is scoped and priced – many times SEOSEM companies leave the scope open-ended, intending toupsell you as soon as they have your business. If there are more services suggested, make very sure they are needed.
5. Look for progress. Ask for monthly reports from third party reporting tools, like Google Analytics. While it may take time to reach your SEO objectives, there must be regular progress, or else the SEM techniques may not be effective.

Good search marketing companies work within the structure described above. Make sure that your search marketing provider does so too.

Related Online Marketing Company Articles

SMO or social media optimization is a methodology in which by using the attributes of search engine optimizations your web site is optimized amongst the most happening online communities. This can either be done by sprinkling links all across the community website to facilitate backlinking or by strengthening the interaction podium by writing numerous blogs and constantly updating their content. This will serve to recreate interest in your blogs amongst your regular visitors and have them coming back for more; though with additional company. This therefore is a more effective method of drawing traffic to your website. So by now it is clear that if you have to promote your brand you need to make widely popular your website. The guidelines below will simply help you a little in that endeavor.

Join a social media platform, for example—Digg, Delicious, twitter, facebook or Technorati. Besides the obvious advantage that your website will be looked up as a very ‘in-thing’ it will also improve the ranking and stature of your page in the tech community.

Tag your article in the correct way to increase visibility. Don’t be stupid enough, to tag an article as Acne when it deals with the more specific issue of acne scars. Make your voice heard and opinion counted, by the tactful use of tagging. Focus on quantity as much as you would on quality. Keep on adding articles and white pages so that you give your visitors more than enough to deliberate on. If you do not update your website regularly they will soon lose interest to visit your site in the long run. This tactic therefore assists in adding to the linkability of your website.

The most significant requirement is to provide for methods that simplify ‘tagging’ and ‘bookmarking’ for your customers.

This can be done if you provide easy quick buttons or ‘add to del.icio.us’. Allow for tag lists and notes for links to cumulate visibility. Reward the incoming links as a sort of inducement to make them come back for more. This will not only bring in the existing customers but also pull in more traffic, who would want to get rewarded as well. Offer downloadable files from your website in the forms of downloadable pdf. files ,audio and video files and make them available to your customer either for free or at a negligible cost. An additional propaganda mechanism can be by sending their copies to various other websites.

Social media optimization has stupendous potential of escalating the ranking of your website to great heights. Refer this website http://www.how2makeawebsite.com/

Let us now move over to the other extensive of social media marketing. So I hope by now you’re convinced of the power of social media marketing and also what’s it and how it works. If you’re determined to make it big this 2009, you must make full use of social media optimization. Indeed there are several social network sites only but in the next chapters, I have discussed about the top 7 social media namely – Facebook, Youtube, Twitter, Myspace, linkedin, Squidoo, podcasts and how you can use each of these and generate more traffic to your business.

Author is a software developer, web developer and a graphic designer.
His other websites are:

How to make a website | Graphic design tutorials

For individuals familiar with the internet marketing world, they are no doubt familiar with the unlimited supply of marketing plan outlines that promise unlimited wealth in a very short period of time. Does such a thing actually exist? Is it possible to make loads of income using a proclaimed secret model that can be sold for as much money as is costs to take the family out to dinner? Hardly.

Promises in the Internet Marketing (IM) world abound and for individuals purchasing get-rich-quick schemes or e-books, disappointment is always soon-to-follow in that these products always contain the same re-hashed dogmatic beliefs learned from the previous generation of “IM’ers” who never made any money using that system. Many want-to-be internet marketers buy promise after promise and jump from marketing plan outline to marketing plan outline only to be disappointed by their failure to make the big bucks that they were promised under the system they purchased.

That being said, there are three marketing plan outlines that actually do work and can be followed by anyone looking to try their hand at IM. The nice thing is that you do not have to purchase and expensive guide or system to make these work. Additionally, these marketing plan outlines fall under three categories.

Domain flipping. Just as real estate in the non-virtual world has value, so too does real estate in the virtual world. Any and all domain names have the potential to be monetized. The only question is, what is the potential of a certain domain. For the most part, domain names that contain keywords and more specifically, long-tail niche keywords may contain substantial value. Many internet marketers follow a simple plan.

They purchase domain names and simply turn around and sell them for a profit. Key to the flipping of virtual real estate, just as in the world of non-virtual real estate, is the ability to recognize the value-potential of a certain property. In this regard, experience is key.

Product specific review sites. Niche sites are all of the rage. New and exciting products surrounded by buzz emerge all of the time. For that reason, review sites are usually very quick to spring up shortly thereafter. The key in this case, of course, is to buy a domain name with both the product name and the word review in it. Unique visitors are pre-qualified in that they are already interested in the product and are simply looking for someone to encourage them to take the plunge and purchase the product. This is where an affiliate link for that product encouraging them to buy it now would most likely be profitable. Just remember to follow copyright laws when deciding on a domain name as many product names are copyrighted.

List building. This is probably the most used marketing plan outline and it is not only used by internet marketers, it is used by any and all varieties of traditional brick and mortar business also. List building involves the setting up of a website, the consistent addition of fresh and valuable content so as to attract targeted prospects via search engine traffic. Then on each and every page of the website, a free opt-in offer is always present tempting visitors to join the company’s mailing list. If the visitor subscribes, then they receive valuable information and offers on a consistent basis giving the list owner the ability to up-sell over and over again via email.

Of course, there are details about each of these plans that were not covered here. Each of these marketing plan outlines can be finely tuned and mastered. Just remember, if you see an informational product that promises “riches” in a “set amount of time” simply using a “proven system” of “piece of software”, avoid wasting your hard earned money on it. It is OK to spend your money on tools and assets for your business. Just avoid spending it on “systems”. There are plenty of FREE marketing plan outlines out there than can teach you everything you need to know.

Business promotion and product advertising have become the top priority now days, there are different ways invented for marketing. One of the latest and hottest online marketing medium is twitter it has become favorite medium for promoting business. The biggest advantage of twitter is it’s a free source of advertising and can generate good revenue from it. To help you in creating good revenue and generate leads in twitter there are numerous software available in the market. My recommendation is to choose twitter adder, it’s the best choice to a successful twitter promoter.

Many people now days use twitter it includes celebrities like actors and actresses, sports persons, politicians, etc. These celebrities are using twitter to provide latest updates to their fans, but twitter is not only used by celebrities even general people like us can join twitter. The main problem after joining twitter is to attract followers to follow you, if you don’t have followers to your account its useless creating account in twitter. Because the account will be of no use there will be no one reading your updates and how will you promote your business.

That’s the time when twitter adder is needed it takes really a very long time to add followers to your profile. You need to continuously tweet them and request them to follow you, they ask you to add follow and in return you they follow you. But hardly there are some genuine persons that add you in their following list, but with the help of twitter adder it becomes so simple. All the hard work is done by twitter adder all you need to do is preset the tweets and twitter adder will tweet your followers when you are relaxing.

If you get any visitor to your profile twitter adder send automatic welcome message and your work is done, there is no hard work for you.

Twitter adder does the work so fast that within a short span of time you will see numerous followers following you, isn’t that amazing? There are also some twitter marketing strategies that you need to keep in mind before starting the campaign. In our next article you will come to know some of the best online marketing strategies for getting maximum followers to your profile.

Hope this article was in favor of providing all needful information and tips required for using twitter for business promotion, and who to use twitter adder to get the work done faster. If you have any questions or doubts that need to be clarified contact us any time or you can also explore our website to get more information on twitter adder and how to get more twitter followers? Good luck!

New York, NY (PRWEB) March 24, 2013

Ajax Union, a boutique internet marketing agency based in Brooklyn, New York, introduces new episodes of GrowTime TV. The weekly web series features topics about business development and practices, online and traditional marketing, and technology. Available online at http://www.GrowTime.tv, the series features Ajax Union Co-Founder and CEO Joe Apfelbaum as the host and includes important information for entrepreneurs and business owners across various fields. Each episode focuses on a specific aspect of leading a business, from outreach techniques like email marketing to management tips about hiring the best types of employees. With examples from Apfelbaums own experience and links and resources to support further discovery, GrowTime TV videos provide an effective starting point for anyone interested in learning about business practices.

GrowTime TV began in January 2013, and new webisodes are posted on the website each Thursday at noon. Currently, the series includes eleven episodes and numerous supplementary videos that cover topics in more detail. The latest GrowTime TV episode focuses on optimizing LinkedIn profiles for individuals that are looking to boost a professional presence online, as well as boost business through making pertinent connections. Previous episodes include advice on crafting an elevator pitch, tips for setting effective business goals, and introductions to the best CRM applications. Each month, the internet marketing agency chooses a new book as the GrowTime TV Book of the Month for viewers to enter to win a copy. To win the Book of the Month, viewers can subscribe and share comments about each topic and video.

Online marketing is one of the best things business owners can do to earn more customers and grow their companies. Without the right knowledge, however, its easy to waste time and money on programs that wont work. On GrowTime TV, we show our viewers proven strategies to improve the conversation in Internet marketing, one entrepreneur at a time, said host and Ajax Union CEO Joe Apfelbaum.

The SEO company behind GrowTime TV, Ajax Union, provides many more resources and tools to help companies develop and optimize marketing strategies. The agencys keyword research tool, RankZen, has just undergone a series of upgrades and is now better equipped than ever to help site owners analyze the competitive landscape that surrounds important keywords. Ajax Union also offers a full suite of comprehensive internet marketing services such as SEO, social media management, press release distribution, and pay-per-click campaign management.

For more information about Ajax Union, visit the companys website or call 1-800-594-0444. The marketing team is also available on Facebook and Twitter.