1. Pay per click – This can be a subset of local online advertising where you pay to advertise on a search page such as Google, or a directory such as super pages, and you only pay when people actually click on your link. These campaigns are very to implement. To learn how to advertise on Google, simply follow their online tools in their help section to learn more.
2. Television/radio – This can be an expensive form of advertising, so you should consider the benefit vs. the cost. The majority of households have at least one television and radio, and the average American watches 4 and 5 hours of television, so you are likely to reach a diverse audience.
3. Business cards – Give out your business card at every opportunity. Ask to put your card on bulletin boards in local community centers, the gym, or other places potential customers may frequent. It doesn’t cost much to create a professional looking business card. Staples, Office Max, and other office supply stores offer assistance in creating professional business cards.
4. Local Online Advertising (a.k.a. Local Directory Advertising) – probably the easiest tools out of all of these methods. Starting for as little as $ 70, you can outsource your PPC management to connect local customers with your business. It takes about 5 minutes to set up your account, including writing your company description, picking 3 keywords that best describe your business, choosing which zip codes you want your ad to display and that’s it… you’re up and running and your business is now targeting local customers in your surrounding area.
Jason Cole helps connect local businesses with local consumers. Having helped thousands of small businesses with their marketing since 2002, it is now easier than ever to market your business down the zip code in your local town or city. We can also help with Website Development, Article Marketing, Video Marketing, Link Building, etc. Check it out now http://www.LocalOnlineAdsNow.com