Hasbrouck Heights, NJ (PRWEB) March 14, 2013
Innovators in the world of B2B marketing will be participating as speakers and sponsors for the industrys second annual Content2Conversion Conference, produced by Demand Gen Report (DGR). Taking place April 22-23rd at the Times Center in Manhattan, the event is the B2B industrys only event solely dedicated to highlighting strategies and tactics to utilize content marketing for engaging and accelerating prospects.
Addressing the unique needs of B2B marketers, this years C2C Conference will offer three Power Panels, comprised of the industrys most respected leaders, each targeted to planning content campaigns at specific stages of the buying cycle.
The Keynote Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats and amplifying content across all channels.
Attendees will also garner topical, expert insights on: