The world of social media marketing is changing the way that people do business, and you need to have a great social media marketing plan if you want to succeed. The older methods of advertising for a company or business have changed, and you no longer pass out fliers to get people to come to an event. Instead you have to get on the internet, advertise as much as you can, and connect to as many people as possible. Creating a plan will help you get all of your social media ventures started, and also help you keep on top of everything.
The first thing to do is open a Facebook account. You want to put all of the information that applies, and plenty of appealing pictures to your product of business. Then start connecting to as many people as you know, and then others that pop up. You want to have as many members as possible. From there you want to have the people like certain things, or the company. For instance, you can have an event going on and invite a group of people to attend. Allow them to invite people to attend, and before you know it you have reached out to hundreds or thousands of people.
Create a twitter account, and just like with Facebook you can try to get several followers. You can put daily posts about what is going with sales or product displays and more. Constant tweeting about what is going on is going to gain a lot of attention, and people are going to have your business or product on the top of their minds. Linkedin and Google are other profiles you want to have. Link all of your accounts together by putting “connect with us on …” on the different social media networking sites.
Lure people in with these sites, and send them to your company website. You company website is just as important as the other sites, and you want to be sure that the site is user friendly, neat, and without advertisements. Put information about discount items on your Facebook or twitter, with a link to the site where the products are. Offer coupon links on the social media sites to direct more clients to print off the coupons, and then they will come into the store. Not only is the social media networking going to get people’s attention on their computers, but on their mobile devices as well.
Encourage people to sign up for mobile alerts, and then they can get coupons on their phones. This may bring in a lot of extra clientele that is in the area, or encourage people to check out your services. The more they see your organization when they log onto their favorite networking sites, and the more they see products and coupons, the more likely they will be to take an interest in you. Every day you want to continue to get new friends, followers and fans to help your business grow.
Create a social media marketing plan of how you are going to set up all of these accounts, and what time of the day you are going to update them all. Keeping everything from your website to your twitter up to date is very important, so appoint someone with the responsibilities and get started today.
James Livingston is a Facebook advertising and social media marketing expert. For more great tips on creating a social media marketing plan, visit his website, the Facebook Advertising Center.