When people want to market some affiliate product on the Internet, they often use article marketing. By using this strategy, you will not have to pay any fee. However, if you know exactly how to use this marketing strategy, you can drive traffic to your blog or website and increase profits or reach a higher page rank.
The most important factor when using articles to market is the comprehension and implementation of your keywords. This is by far the most crucial. How you understand your keyword in the mind of your audience will get you click thrus. If you don’t have a well researched keyword than you won’t have a read article. Therefore, no views=no sales period. Our goal is to make it to the first page of Google.
In order to make our goal we are going to learn how to use long tailed keywords. This type of keyword is going to be specific. If you have researched your audience you have become familiar with what it is they want or need. For an example I am going to use the knowledge that people would like help in learning how to draw cats. We never want to use a broad term. Meaning ‘how to draw cats’ because these are very hard to get compete against.
Rather we want to be more specific in terms of what our audience wants. We are really striving for relevance. Here is my example of targeting a keyword: ‘cats’ is my broad term, ‘draw cats’ is my sub niche, ‘draw cartoon cats’ is my sub sub niche ‘how to draw cartoon cats’ is my sub sub sub niche and last but not least is ‘how to draw cartoon cats step by step’ which is perfect!
The person who is typing in the term ‘cats’ is at the very beginning of the purchasing stage.
The person typing in exactly what they want is going to decorate their daughters bedroom with cats this weekend after they have downloaded your product! I form an article around this long tailed keyword and I am just about guaranteed to get on the first page of Google.
When formulating your article always place your long tailed keyword in the article title, first paragraph, and also your bio box. This is called optimization. While you need to also include it in the body of your text, don’t overdo it. Always make sure your article flows and ‘sounds’ right.
Last but not least we are going to let the world know we are out here. This strategy is also free. A little time consuming but in the end very worthwhile. I am going to submit my articles to directories so that the masses may enjoy them and hopefully refer to them. I always submit to squidoo.com, hubpages.com, goarticles.com, usfreeads.com, and my favorite EzineArticles.com. EzineArticles will not allow you to link out to the affiliate program you are promoting,however, most do. Always read the terms of service (also called the TOS) before submitting your article.
Just because you have an article out there doesn’t mean the world is going to read it or even see it. That is ok. The ones that do wanted to. Start on your research for your next article and continue to link back and that will eventually increase your page rank and hopefully the sales.
Cheryl Lyons is a stay at home Internet Marketer. If you would like more information on finding a niche and making money on the Internet or to join the best online course available and to learn first hand how to make money on the net visit me at http://www.thewealthconnector.com today.