A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works (New Tools for Business)
- ISBN13: 9780749457587
- Condition: New
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A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of soc
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