Manager’s Guide to Online Marketing (Briefcase Books)
For busy managers, a comprehensive crash course on today’s most important marketing platformOnline marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest,
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