With any online business your main concern with marketing is going to be getting high volumes of targeted traffic to your website. More visitors simply means more sales and ultimately more profit, what you have to be careful of is the return on investment you are getting for your adverts. There are many different ways to drive traffic through advertising your small business online but what works for someone else might not work for you, so there is a degree of trial and error and testing involved. We are going to have a look at some of the most effective methods of advertising and the advantages and disadvantages of using them.
Pay per click advertising is the sponsored ads you see down the right hand side of the search engine when you type in specific keywords. These adverts are paid for on a; bidding for position style campaign, and you pay a certain amount every time a visitor clicks on that advert. This is a very fast method of getting your business out there quickly but can become extremely expensive especially if you do not know how to maximize results. The secret to this sort of advertising is keyword research; finding relevant keywords with low competition that is going to bring highly targeted traffic to your website for the smallest cost possible.
Business directories are a fairly cheap method of advertising you small online business but it is debatable whether or not it is an effective method of advertising. You can advertise in most of them for free but to get a premium spot you will have to pay a monthly fee which can start to get very expensive, especially if you have several business directories on the go. This type of advertising is only going to be effective if the business directory is easily found when people are searching for related terms of your business.
There are many free methods of advertising your small online business but the majority are very time consuming.
Writing articles on reviews of your products and services or posting blogs are all solid ways of driving potential customers to your website, but a lot of time needs to be spent on these tasks for it to be affective and there is no guarantee you will generate enough traffic for it to warrant the time spent.
Banner advertising is a very effective method of driving customers to your online business. A method called piggy backing is used to harness the traffic from an already highly ranked website to your business website. You place a banner on a related website that is already getting lots of visitors, when people visit that high traffic website they are confronted by a well thought out banner advert which they click on to be redirected to your business.
Banner adverts are designed to collect highly qualified traffic because the potential customers are already searching for related products or services. It is extremely easy to place these banner ads and track their progress, giving you options to tweak their future design and placement, this makes banner advertising an extremely effective form of driving traffic.
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