Month: March 2013

Affiliate marketing programs have been around for years. Amazon.com is probably the best known success story in this type of online marketing. Basically, an affiliate marketing program has an affiliate merchant interested in advertising on other websites. The affiliates host ads on their websites and when users click on the merchant’s ad, the affiliate is paid a commission.

Although big success stories like Amazon get a lot of attention, there are many affiliate marketing programs available. These programs are used for advertising by large and small organizations and publishers, or affiliates, use affiliate marketing as an effective way to monetize blogs and websites and generate an additional revenue source.

If you are interested in affiliate marketing programs, the first step is to select a program that will meet your needs. There are a few things to consider when choosing affiliate marketing programs, in order to find the program that will be the best fit for your website or blog. Choosing according to your niche will help you get the best return for both the advertiser and the publisher.

You’ll want to make sure that the program you choose is reputable. Of course, you want reputable sponsors for your advertisements and quality placements that will bring targeted traffic to the website. Advertisers should start by selecting a program that has a network of vetted publishers to help you find publishers working toward the same goals of generating traffic and increasing revenue.

Consider the commissions paid by affiliate marketing programs and how they are paid. You’ll want to find out if the commission is fixed or a percentage, and whether advertisers are paying for each click or on each sale, as in a pay for results model. Consider how commissions are paid, and issues such as the payout schedule, minimum payout amount, method of payment and other issues related to payment.

In the end, whether you are a merchant or a publisher, you want program that fits your niche. For the most successful affiliate marketing programs, the advertiser should have products that are a good match and targeted to an audience that is similar to put your ads in front of the right people. If the publisher and advertiser is a good match, there is a better opportunity to generate income from the arrangement.

What technology is available from the affiliate program? How are results of ad campaigns tracked? Whether you are the publisher or advertiser, you want an easy to use system with tracking tools to generate reports with information to assist in managing and planning future campaigns. It should be relatively easy to monitor your affiliate marketing efforts and the results.

Media Trust offers a full range of services for affiliate marketing and our extensive network of advertisers and publishers provides many opportunities to increase income for advertisers and publishers. We have the service and technology to create and manage campaigns across a wide range of online media. Visit Media Trust to learn more about affiliate marketing programs.

Social media is changing the way we communicate with each other on a daily basis.  We can now connect with friends, family and even companies in ways that had never been possible before.  As a result, the proliferation has lead to the rise of social marketing media. It didn’t take long for companies to understand that they could advertise their products and get information to customers both new and old. 

However, social media marketing will only work with a good plan.  You simply cannot just jump onto the latest social media site and begin advertising without having a good idea of how to maximize your dollar and views. 

In fact, creating a social media marketing plan requires that you follow a few simple steps.  First, you must determine how much time and money you have to devote to social media marketing.  Many times this will depend on the size of your business, the size of your budget and your overall goals.  If you are the sole owner of a shop who is just looking to expand your horizons, you may need to spend less than fifteen minutes a day promoting yourself on social media sites. However, a larger company may employ people whose only job is to promote the company online. 

Next, you will want to check out social media sites such as Facebook, LinkedIn and Twitter in order to see what your customers are already talking about.  This will give you a good starting point to focus on and can also give you some insight into your competition at the same time. 

The next step is to determine which mediums and sites you want to advertise on.  If you are a small company, you may want to start with just one site and as you get more comfortable, add others to your media marketing plan.  You will also have to determine how you want to monitor these sites.  This can be done manually or by getting an email when you have a message or even a text.  You may also want to set up a Google Alert so you will know when your company gets a mention on the web. 

Your next move will be to figure out how often you will post on each social media account.  In order to not ignore one, it may be a good idea to keep a schedule of special promotions or other events to ensure that you are posting in good order.  You may also want to experiment and see when your posts get the most responses and adjust your posting time and frequency. 

One you figure out how you want to proceed with your online marketing plan all that is left is to put it in place.

A successful online marketing is all that stands between your business and bringing in a lot more money.  In addition, it doesn’t take a lot of work or time and you can find yourself in a much stronger position for your business by using the internet to your advantage.

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Bangkok, Thailand (PRWEB) March 22, 2013

The site features in-depth profiles of over 400 providers in Thailand, India and Singapore, and theyve recently unveiled a Facebook page in an effort to improve their reach when connecting worldwide medical tourists with doctors, hospitals, and clinics in Asia.

By adding a presence with the social networking giant, myMEDholiday.com affords customers another convenient way of accessing the wealth of information that the company offers.

One high-level marketing representative at the firm said, Through our website, patients gain direct access to the best medical providers and healthcare facilities, whether it be hospitals, dental clinics, cosmetic/plastic surgery centers, clinics specializing in fertility, LASIK/eye surgery, rehabilitation, or skin care, plus holistic/alternative centers, the list goes on. With the inclusion of a Facebook page, we have a chance to post more information about the industry and the big picture of Medical Tourism which we feel is useful to our customers.

myMEDholiday.coms users can not only research facilities, but contact them directly through an interactive tool which allows for sending inquiries and requesting quotes from specific providers. And, the site features a robust search engine, helpful to discerning patients searching for specific criteria like a facilitys accreditation or its language support, the latter being one of the most important considerations for those travelling abroad for care.

The site also includes a list of travel agencies who specialize in medical tourism, hosts a blog featuring informative posts about medical travel and health tourism, and provides a catalogue of medical treatments that patients can opt for as a medical tourist, which includes information about featured providers, expected wait times, and costs.

While the portal is focused on Medical Tourism, the company is no stranger to social networking. In addition to the inclusion of a Facebook page, the site networks through other popular mediums such as Google+ and RSS, which allows web users to subscribe to their favorite sites and receive instant notification whenever new information is published, making it easy to stay up-to-date.

About The Company:

myMEDholiday.com is a comprehensive Medical Tourism portal and ratings site with offices in San Francisco, CA and Bangkok, Thailand. They provide direct access to detailed information about top medical and healthcare facilities around the world, giving patients the tools to locate, compare and contact medical travel or medical tourism providers quickly and conveniently. Their management team has over 15 years of experience with online travel and internet marketing, and has implemented a wide range of successful websites and e-marketing campaigns, and their aim is to work on behalf of patients and give them the information needed to make the right choices, while helping them find a safe, effective and cost-saving alternative for their health and medical needs.

To learn more visit – http://www.mymedholiday.com/

Ready to transform your business, your profits and your life? The simple answer is that you can. No matter what you sell, there are thousands of potential buyers looking to spend money with you.

Start a blog
Starting a blog is an excellent way of engaging your existing audience as well as attracting new customers. However, blogs do take time and patience so only start one if you have the time to put into it.

Shopping comparison websites
Examples: Price Grabber, Kalka, Google Product Search
Description: Not technically just for local marketing but you can list your products for free, with customers often able to search and compare products by location.

Business Review Websites
Consumers often turn to websites like Yelp in order to find out if a business in their local area is good or not. Consumers often review customer service that they were provided, product selections and other aspects of businesses around their local area.

Copying the competition
Don’t think that you’re competitors know what they’re doing. Just because they’re advertising in a publication or magazine doesn’t mean that it’s working. Don’t be a follower – usually the chances are that advertising elsewhere will be more effective.

Social Media
Social media is one of the easiest and most effective ways to bring online attention to your business. Of course Twitter and Face book are free and they both allow you to choose who you connect with, so if you’re only marketing to local people, you can keep it that way.

RSS & Newsletter Marketing
Don’t trust yourself only in RSS feeds. A lot of users are “old-school” and prefer e-mail newsletters. Always offer this option.

Another good newsletter tactic is to offer a periodical e-mail digest with the top stories in a certain period. A week, a month etc. Maybe some of your visitors missed a few interesting posts/articles.

Use Twitter to Get More Online Traffic
Twitter marketing, done right, can send thousands of visitors to your site with one short message. If you like fast results then you will love it when you join Twitter and can quickly build a targeted group of followers. It helps you connect directly with your prospects and customers in order to get the most out of your business. At the push of a button you can run a promotion or send share an inspiration quote with your Twitter followers.
Online small business marketing is one of the most lucrative avenues as appose to leveraging the offline old school advertising and marketing techniques like Magazines, Direct Mail, Newspapers, Yellow Pages bill boards you can now create a greater long lasting impact with …

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Small Business Internet Marketing
Gulf Media Solutions provides a variety of promotional packages and services for local businesses, lawyers and major law firms. We offer web design services, web hosting, web site development, internet marketing, and SEO content writing and management.

As search engine specialists, we help local businesses create marketing goals for online promotional campaigns, develop content to target a specific client group, and manage search engine and web site activities to hedge ranking fluctuations and drive traffic to a client‘s site.

Client Website Maintenance
Gulf Media Solutions can implement, manage, and update your internet marketing campaigns. We monitor legislation and revise information for accuracy. We reduce costs for clients by repairing broken links between client and external sites. We develop online marketing strategies to drive traffic. We create keyword search content to attract clients and increase ranking priority with search engines.
Search Engine Optimization (SEO)
At Gulf Media Solutions, we develop SEO strategies to help lawyers and businesses nationwide generate clients and leads, to improve search engine results, and to increase web traffic to a site. As search engine optimization specialists, Gulf Media Solutions provides the following standard SEO services:
Research and Search Engine Ranking: To enhance visibility on the web for our clients, we research a client’s niche area, the demographics for a particular target audience, and the popular marketing keywords for that group.

Site Placement: Gulf Media Solutions can select the best position for your online visibility.

We also maintain websites, monitor site rankings, and increase positioning with search engines. We submit client websites to relevant web directories to increase traffic to the site and to improve the effectiveness of the marketing strategy.

HTML Optimization: We create code for clients in order to optimize their position on search engines. By enhancing content and search engine results, we can help to increase a website’s visibility, popularity, and relevance. We create and build links for our client’s site with other authoritative websites.

All of these services allow Gulf Media Solutions to help their clients increase exposure on the web.

Pay Per Click Campaign Development (PPC)
Pay-per-click advertising is one of the advertising tools that Gulf Media Solutions use to drive traffic to our client’s website. We analyze traffic results and statistical information, test click-through rates, enhance web site optimization, monitor bid management activities, and manage online marketing campaigns. We maintain client websites by performing the following duties:
Managing client accounts
Changing settings
Monitoring expenditures
Tracking keyword searches
Creating, building, and classifying keywords

Gulf Media Solutions uses pay-per-click advertising as an initial technique to generate site visitors and to increase the efficiency of client internet marketing campaigns. With some of the features of our PPC software, we provide clients with updated information on marketing campaign web activities, click frequency data, and return on investment (ROI) percentages.

Marketing Promotions Planning
At Gulf Media Solutions, we also employ traditional advertising methods to help our clients gain exposure by utilizing common tools such as electronic newsletters and press releases. We also offer other services and products to our clients such as customized e-mail accounts. We create can templates to help clients develop newsletters and customized e-mails that appeal to a higher clientele.
Web Analysis and Reporting Mechanisms
Gulf Media Solutions uses web analytics software to track and analyze ROI (return on investment). With software that mines data, they provide clients with marketing strategies that help to improve the effectiveness of online legal promotional campaigns. By reporting traffic data monthly

In addition, we use our web analysis software to track the length of time visitors stay on a website and to determine the strength and/or weakness of a landing page. The software allows us to determine what a site visitor reads just before leaving a web page. By studying the data from contact forms, we can create new keywords to drive traffic to a site, increase site appearance, and boost optimization.

With any online business your main concern with marketing is going to be getting high volumes of targeted traffic to your website. More visitors simply means more sales and ultimately more profit, what you have to be careful of is the return on investment you are getting for your adverts. There are many different ways to drive traffic through advertising your small business online but what works for someone else might not work for you, so there is a degree of trial and error and testing involved. We are going to have a look at some of the most effective methods of advertising and the advantages and disadvantages of using them.

Pay per click advertising is the sponsored ads you see down the right hand side of the search engine when you type in specific keywords. These adverts are paid for on a; bidding for position style campaign, and you pay a certain amount every time a visitor clicks on that advert. This is a very fast method of getting your business out there quickly but can become extremely expensive especially if you do not know how to maximize results. The secret to this sort of advertising is keyword research; finding relevant keywords with low competition that is going to bring highly targeted traffic to your website for the smallest cost possible.

Business directories are a fairly cheap method of advertising you small online business but it is debatable whether or not it is an effective method of advertising. You can advertise in most of them for free but to get a premium spot you will have to pay a monthly fee which can start to get very expensive, especially if you have several business directories on the go. This type of advertising is only going to be effective if the business directory is easily found when people are searching for related terms of your business.

There are many free methods of advertising your small online business but the majority are very time consuming.

Writing articles on reviews of your products and services or posting blogs are all solid ways of driving potential customers to your website, but a lot of time needs to be spent on these tasks for it to be affective and there is no guarantee you will generate enough traffic for it to warrant the time spent.

Banner advertising is a very effective method of driving customers to your online business. A method called piggy backing is used to harness the traffic from an already highly ranked website to your business website. You place a banner on a related website that is already getting lots of visitors, when people visit that high traffic website they are confronted by a well thought out banner advert which they click on to be redirected to your business.

Banner adverts are designed to collect highly qualified traffic because the potential customers are already searching for related products or services. It is extremely easy to place these banner ads and track their progress, giving you options to tweak their future design and placement, this makes banner advertising an extremely effective form of driving traffic.

Related How To Advertise Your Business Articles

As marketers, we all have a responsibility to the buying public. That responsibility comes in many forms. It comes in the products we sell, in the honesty of our sales pages, in many other things…one of them being how we behave at our favorite marketing forum. This article has been inspired from a recent incident at one of my favorite marketing forums. I think you will find it most sobering and helpful.

Everybody has an opinion. And you know what they say about opinions. Anyway, one of the easiest places to throw your opinion around is at a marketing forum. After all, you’re just a user name there. Who’s going to know who you are or what you really do? It’s easy, when it’s all so anonymous, to just throw the bull around. Well, this is where many forum members enter the world of irresponsibility. I’m going to give you the specific example I’m talking about.

A debate went on about what turns people off from buying a product. Anyway, a few people said that they don’t like long salescopy and that there should be options for people who just like the facts, such as a short sales page. Now, the problem with this is not that they’re expressing their opinion. The problem is, they make it sound like it’s law, like THIS is the way it SHOULD be. The problem with this kind of thinking is simple. I’ll explain why.

A person who is new to the forum, say somebody who is interested in becoming a copywriter, will read these opinions and immediately think to themselves, “Oh boy, these guys don’t like long sales letters so I better make sure mine are short.” They’ve taken these opinions as fact and that is dangerous. The truth is, each person should test to see what works best for them for THEIR product.

Some products, short copy works better. Others, long copy does. There is no one size fits all in marketing. Everything MUST be tested.

However, by expressing YOUR opinion as fact, you are misleading those who are just starting out and accepting everything that is said as the gospel according to whoever. And this is just plain wrong and dangerous. It’s why so many marketers fail. They listen to bad advice laid down as the law.

So please behave responsibly at your favorite forum.

You never know what new marketer is going to be hanging on your every word.

To YOUR Success,

Steven Wagenheim

Gainesville, Fla.

March 19, 2013 (PRWEB) March 19, 2013 — Frankel Media Group (FMG), a full-service marketing communications agency in Gainesville, Florida, continues to expand with the addition of new talent.

The agency has doubled in size annually over the past three years, and this expansion allows the company to focus on building business and the ongoing growth across all departments. Our ability to provide results-driven strategies and fresh creative concepts to our clients is at the forefront of everything we do. Our agencys success is tied directly to the success of our clients, said President and Creative Director, Ryan Frankel.

An award winning designer and creative director, Robert Hedges joins FMG as the new associate creative director. With more than 20 years in the creative industry, Robert applies his cosmopolitan design sense and highly conceptual approach to each marketing challenge across a wide spectrum of mediums. He has led projects for clients such as BP, Heineken and McDonalds, and his work has been acknowledged with industry awards from Red Dot and LIA, to Clio and the American Advertising Federation.

Jennifer Norman joins Frankel Media Group from WCJB TV20, with experience in media sales and planning, broadcast TV promotion and digital design. She has a passion for seeing the creativity of advertising and marketing bring businesses to their optimal growth potential. Jenn is an active member of the Gainesville community, volunteering with the Advertising Federation of Gainesville, Gainesville Chamber Diplomat program and Big Brothers Big Sisters.

With a diverse background in both public relations and marketing, Danna Miller comes to FMG as an account executive having worked in both in-house and agency settings. She has a proven track record of securing extensive media coverage for clients in print, online, radio and broadcast networks. Danna has experience working on national and local accounts, representing clients in the hospitality and retail industries in Atlanta, New York and Florida.

“We are excited to welcome Robert, Jenn and Danna to Frankel Media Group. The success of FMG lies heavily in our team and our ability to attract and retain top-notch talent, Frankel said.

ABOUT FRANKEL MEDIA GROUP

Frankel Media Group (FMG) is a full-service advertising and marketing communications firm headquartered in Gainesville, Florida. Since the companys inception in 2005, FMG has grown to encompass strategic communications research and planning, advertising, digital and social media, public relations and graphic design. The agency has been awarded more than a combined 50 awards by the American Advertising Federation and the Telly Awards, including two Best of Show Awards in the interactive category. FMG works with local, regional and national clients in various industries including state universities, master-planned real estate developments, international truck manufacturers, hospitality, medical, governmental organizations, non-profits and new business startups.

CONTACTS: Danna Miller of Frankel Media Group. +1-352-331-5558, http://www.frankelmedia.com, danna(at)frankelmedia(dot)com

In this highly digital world that we are living in, it is almost impossible for anyone engage in business and marketing to not to have access to the Internet. For most of us, email communication is an essential platform to execute our marketing efforts. You might have gotten emails from people or businesses that offer interesting proposition and products. These are actually marketing offers targetting multiple recipients and you happened to be on their growing list of target consumers. These are known as email templates actually. Online marketers frequently used these for marketing purposes. Email templates are popular mainly because they offer faster, easier, and more effective solutions to reaching multitude of end users.

There are many email templates available online that marketers can use. Picking templates design, however, is not really as easy as it sounds. To choose a template design entails not just sheer creative look but more importantly, the systematic arrangements of content to give you that marketing edge. Choosing one design to cover all of your target clients is such a difficult challenge. Being aware of the points below, however, will be of great help in optimizing the marketing benefits of email templates.

A simple and easy to comprehend type of email template design in more useful than complex templates. Despite the more advancing digital technology that we can use nowadays, people are more comfortable with simplicity. The tried and tested formula for web design trends is the web 2.0 design approach. Web 2.0 designs are distinctly simple but very easy to access and use. You can try to consult with professional developers and sure enough, they will suggest a simpler approach to template designs. Simple, brief, but concise is more effective in reaching clients via email messages.

Images can grab attention but may not always work when used for marketing via emails. No one can question that fact that images add certain dynamic and aesthetic feel particularly when integrated into the web design using CSS codes. This can be very advantageous if you want to easily get noticed once the recipient opened your message. There is just one single flaw of using images though, more specifically in email messages. Not all email browsers can actually display images. Others may be able to display them but the original HTML layout is often compromised. That is why, most web design experts discourage people from using too much images for email templates. Placing information in pure textual form is actually more effective as these can be displayed in several email browsers.

You also have to make sure that the first few lines or paragraph of your letter is written in a very creative way. The readers usually stop reading or switch over to another email if the first paragraph is boring or does not interest them. Thus, you need to captivate the audience with your creative skills so that they become keen to read the full newsletter. It is recommended that you create the whole newsletter in an interesting way. This requires a lot of market study and research. You need to be well versed with all the marketing techniques and utilize it in the right way. All these factors are really important to create an efficient newsletter and email templates. Thus, this was some important information about email templates and some of the factors to be considered before creating one.

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Building brand recognition for your small local company would be the icing on the wedding cake and for some, this would drive their business to a whole new level. In this post I’m going to break down several local internet marketing tips you can use to promote your business name and also drive a lot more sales and customers to your business just like a magnet.

Have you been lacking sales, customers, and traffic to your shop? This might be due to the existing change that is occurring in the business world. In years past, you could get a good advert in the telephone book and generate a whole bunch of leads like clockwork.

These days, the internet has taken over this specific advertising strategy by storm. It is simply easier to perform a quick research online than it is to get a weighty telephone book to look for a product.

Thus, the very first tip to make a lot more product sales for your small-sized business is to set up some type of web real estate. Hopefully, you have set up a database of the existing repeat buyers who absolutely love your product and wouldn’t mind looking at what you have established on the web.

The best approach here would be to set up a basic capture page with a video on it telling your existing and prospective customers the greatest benefits you have to offer. This is actually a great local internet marketing tactic that can truly change the way you conduct business online.

For example, in the event you own a cafe or restaurant, do a genuine video showing the whole planet your very best dish and how you can prepare it. Furthermore, maybe you would like to hand out your Top 3 recipes in exchange for your potential customers name, email, and phone number. This will begin the communication process, which eventually should direct your prospective customers to visit your establishment.

Secondly, if you would like your local business brandname to go viral, you should create a fan webpage on Facebook. Facebook is undoubtedly in the new light of successful internet marketing. Here is a great tip you can actually take to the bank: When you capture the identity of your current and prospective buyers, reroute them to “Like You” on the fan page.

Quite simply, your fan base at Facebook becomes your very own little crowd who is cheering for you in sense. Whenever your small company has a whole new product come out, discounts, specials, and tips be sure to let the fans know on the fan page. If you are not familiar enough with online marketing you may consider employing a local online marketing consultant.

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