Most small businesses don’t have huge marketing budgets, so they are looking for the most cost efficient way to get their marketing message to the most people possible. Only a few years ago, this would have been next to impossible. However, with the growth of the internet, what was recently impossible is not only possible, but is now quite easy for small business owners.
A popular internet marketing tool for small businesses wanting to start marketing online is Google AdWords. With the Google AdWords system, you can reach millions of people with your advertising message, while only paying for the people who show interest in your ads by clicking on them. This is in contrast to a more popular form of advertising which charges businesses based on how many people see their ad. The Google AdWords system of “cost per click” is much superior as it only costs the advertiser based on how many people are interested enough in their product or service to click.
One main way businesses can use Google AdWords is to advertise on the Google search engine and the rest of Google search network, which includes sites like Ask.com.
All you as an advertiser have to do to start seeing ads on these search sites is to follow these easy steps:
– Create a Google AdWords account: It is very easy to set up a Google AdWords account. All you need to do is create a Google account, or use an existing Google Account. It is very quick and easy to create your new Google AdWords account.
– The second step is to create a “campaign”. While creating your first campaign, just pick the option for showing your ads on the Google Search Network.
– Next, you’ll want to pick some keywords that searchers would use to find the product or service you offer.
The closer the keywords are to what people will search, the better success you will have.
– Then write some ads that are related to your keywords and product. Make them very catchy and appealing, as you will want searchers to click on the ad and visit your site. However, make sure they are also accurate, because if your product or service doesn’t match what you advertised, the searcher won’t buy, and you’ll pay for their click without getting anything from it.
– You’ll also have to set your bid for how much you want to pay for clicks, and maybe a few other smaller settings.
Once you’ve completed these steps, you’ll soon see your ads on Google and their related search sites. This is a great way to reach millions of people, as Google has over 70% of the entire search volume on the web. If you want to reach even more people, check out Google’s display network, which allows you to advertise on other websites, even sites like the New York Times. You can start advertising on these sites within the same Google AdWords account you’ve already set up.
Within a few minutes, you could be set up to get your product or service in front of millions of people, while only paying for those that are interested in your product or service. This ability gives you a huge advantage over businesspeople of the past, who could only have dreamed about such a great opportunity!
Christine enjoys writing about a variety of legal and business topics. Visit http://legal4financial.com/ for more resources. The information above is not legal advice – we are not attorneys.