Let’s check out some stats first:
91% companies are utilizing at least one tool of Social Media
80% companies have fan pages on a networking site
65% companies blog
54% businesses monitor their feedbacks
While you are on Social Media, big percentage does not matter. How you do and what you do is what matters at the end. Out of these big percentages, only a handful are being successful in their campaigns. Why? What is that sets them apart from others who are not being able to perform on Social Media? Planning is the answer. Big brands like Ford, Startbucks and Marriott have been highly successful because of their planning abilities. Unless you have set goals and concrete Social Media marketing plans, you are in no position to succeed in Social Media. Come to think of it. How do you manage your other marketing campaigns? Even though Social Media marketing is worlds apart from other traditional marketing efforts, there is this one thing that is common – all marketing efforts need planning and correct strategies.
You need to understand the importance of Social Media marketing plans. Discuss the opportunities and pitfalls with your team. Ask yourself where your company stands and where you want to take it. Discuss how much engagement does your company needs to have with the target audience to achieve the set target.
Here are three Social Media marketing plans that are important for your company to consider:
You need to constantly assess the networking sites to check your company’s current status. It’s not easy on Social Media. You have to work smart, working too hard over it won’t fetch you any goal. Understand the baseline and work accordingly.
Look around for competition. Conduct a survey to find how many of your contenders are marketing on Social Media. Assess their Facebook page and tweets. This will help you get a good idea of how you should go about with your marketing efforts, and what are the changes you need to bring in to your strategies and plans.
When you are marketing on Social Media, it is a must that you set specific objectives. Who are your target audience? What is the kind of brand image that you want to create? How do you want to market your company, product or service? These are some of the important questions that you need to ask yourself and then plan accordingly.
The above three Social Media Marketing plans are essential for every business. Learn to use them methodically.
Sarah Dessen is a prolific writer who has authored several blogs and articles highlighting the importance of social media marketing plans. She has been associated with a reputed online marketing company since the past many years.