SEO and SMO are inter-related but remember they are two different terms. SEO provides your website a firm, long term place in the ranking list while SMO helps to boost up small based business by creating a viral buzz. The main motive of SMO is to make your website popular and easy to locate by the custom search engines like Technorati.
Social media is a part of those websites where there exists a community in which we can share different forms of messages in types of texts, images, audio and video. Some of the popular social media websites include YouTube, Digg, Facebook, Delicious, and Revver. These websites can be used to plant your marketing message easily.
One could easily take away from all of this national press coverage that Social Media is only about the numbers and that you have to be a “celebrity’ to get in on it. But in my opinion, it’s no. There are very good reasons for Small Business Owners to spend the time, energy and money to get involved on Social Media web sites.
Target audience can be segregated and reached through the social media marketing. Companies offering SMO services optimize your brand name so that it reaches the vast and targeted audience at the same time. Face book, Twitter, Flickr, etc are a known name among the masses and being on their site.
Though SMO is related to search engine marketing it actually goes beyond it. Since SMO involves driving traffic from sites other than search engines it helps in upgrading the search ranking. It is a form of viral marketing. The word is spread through social networks between unrelated net users by videos, image sharing websites, bookmarking websites.
There are many ways that you can do it, whether you make use of blogs, podcasts or vlogs, your basic aim should be to make the website easily linkable. Again, speaking of content diversification, the easier it can be done, the better will it be for you. Thus, going by SMO rules, you benefit if you allow others to make use of the website-content and even tools.
SMO involves certain changes in order to optimize a site so as to make it more linkable and more visible in social media search engines and be frequently included in relevant blogs, podcasts, wikis etc. One thing may strike your mind; does your site really contain something in it to create a rich ground for SMO? Just because it is still in a budding stage, benefits and uses are discovered everyday.
SMO utilizes the power of people to drive traffic to a website. At the conception of the Internet, only businesses had the money and computer power to build and host websites. Today, it takes literally five minutes to build a website and only a few more to upload some PLR content.
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