Month: April 2013

small business internet marketing that are going to bring people to your website and keep them coming back. When they keep coming back, they are once again faced with the things you offer. It can take a person 6 or 7 times seeing an offer before they are interested to buy therefore the more you get them at your website to see your products and services, the more likely it is you will make a paying customer out of them.

An opt-in mailing list is the most passive and excellent method of small business internet marketing that is guaranteed to let you make frequent contact with your target market.You can give some information, a discount, or an ongoing thing like a 5-day course in something concerning to your site to get people to sign up for the mailing list.  Once they have done that, you have their permission to send emails that will contain links and sales language designed to get them to go to your website and buy.

You will not want to just start sending ads every day, think about something that the people who found your website were likely looking for. If you have a great internet marketing plan for your small business people are likely to come across your website, for example when looking for methods to keep aphids off of houseplants,  then offer a 3- 5- or 7- day email “course” about how to take care of African violets or how to keep houseplants healthy in less than ideal conditions.

You should give them something valuable and they will allow you to contact them. Once you have that permission, good small business internet marketing will include emails that contain not just ads, but content to remind them what a valuable resource your website is.”>Small business internet marketing is not just advertising anymore, it is used to have purchasing ads in many places.

The difference between advertising and marketing has become very clear, advertising is something you do that is very passive, you will make use of specific language in any advertising space you purchase to try to persuade people to click and buy but the moment you have put the ad in place, it’s there and will not change, pay-per-click advertising also belong into this more passive category.

With many techniques of small business internet marketing, the things you do are far from passive. It might seem passive if you search engine optimize your website because once you do it, it’s done but that is not the reality. As you add new pages to your website, you do more changing this is because you will use new keywords and different keywords in different areas. If you make use of banner ads you will actually change them from time to time but it is still much more static than any other method of marketing you can do.

Unless you have a lot of money setted aside for advertising those static ads like banners and pay-per-clicks are not likely to garner you many sales. It is the dynamic methods of small business internet marketing that are going to bring people to your website and keep them coming back. When they keep coming back, they are once again faced with the things you offer. It can take a person 6 or 7 times seeing an offer before they are interested to buy therefore the more you get them at your website to see your products and services, the more likely it is you will make a paying customer out of them.

An opt-in mailing list is the most passive and excellent method of small business internet marketing that is guaranteed to let you make frequent contact with your target market.You can give some information, a discount, or an ongoing thing like a 5-day course in something concerning to your site to get people to sign up for the mailing list.  Once they have done that, you have their permission to send emails that will contain links and sales language designed to get them to go to your website and buy.

You will not want to just start sending ads every day, think about something that the people who found your website were likely looking for. If you have a great internet marketing plan for your small business people are likely to come across your website, for example when looking for methods to keep aphids off of houseplants,  then offer a 3- 5- or 7- day email “course” about how to take care of African violets or how to keep houseplants healthy in less than ideal conditions.

You should give them something valuable and they will allow you to contact them. Once you have that permission, good small business internet marketing will include emails that contain not just ads, but content to remind them what a valuable resource your website is.

(PRWEB) April 25, 2013

Freelancing is on the rise in the U.S. In fact, according to a report in PolicyMic, some experts are estimating that up to 40% of the national workforce could become freelance workers. Freelancing can offer many benefits to independent workers and their clients. However, Bop Design, an Orange County web design agency, suggests that companies not overlook the benefits of a team approach when hiring outside marketing services.

It may seem simpler, more efficient, and in some cases more cost-effective, to go with a solo designer, said Jeremy Durant, Business Principal at Bop Design. But the reality is that you gain a number of advantages when taking the agency/team approach especially when building a large or complex website with a lot of bells and whistles.

The advantages of using an agency can often make the difference between a good website and a great one. And any difference in cost is almost invariably covered by the quality of service and the end product. Companies should keep the following points in mind when looking to hire external web design talent:

Specialized expertise. Designing a web site and developing it are two very different skills. While there are many talented freelancers in todays market, its extremely difficult for one person to truly master both design and development. A team that has an expert in design and an expert in development allows each person to focus on the area where they display the most talent. Which means the people working on the website truly excel in their area rather than being a jack of all trades, master of none.

Diversity of opinion. When it comes to generating new ideas or solving problems, the old saying is that two heads are better than one. The same holds true in design work. Working with a team that has multiple designers puts more creative energy into the mix, resulting in more diverse options. If the clients design aesthetic doesnt match up with one of the designers, chances are that another one will. Having multiple inputs can also lead to more creative solutions when problems arise during the project.

Effective oversight. An agency will assign a project manager to keep everyone on track. This person manages the work of the team while providing the client with one point of contact to simplify the feedback process and reduce the chances of communication errors. Clients dont have to worry about talking to the designer, developer, copywriter, or someone else. Instead, they tell everything to the project manager, and he or she communicates it to the proper person on the team.

Speed and efficiency. If only one person is doing the designing, developing, and writing the content, the project will invariably take longer. With a team of specialists, the whole process is faster and more efficient. For example, the copywriter can work on the content while the developer is building out the website, significantly reducing the time to completion. Having a team also increases the odds that someone will notice a mistake that others have overlooked.

No crisis situations. What happens if the solo designer becomes ill or suffers an injury that prevents them from working? Most agencies, unless they are very small, will invariably have people who can step in and take over the project. There may be a short delay in order to bring them up to speed on the project. But it wont come close to the time, aggravation and expense of finding a new designer who can take over the project when a crisis occurs.

With website design, the formula for success is simple, said Durant. Great design + great development + great content = a great website. Your odds of getting great on all three of these essential elements significantly increase when you employ a team approach.

About Bop Design

Bop Design is an Orange County web design agency with offices also in the New York metro area. Bop expresses a business’ values through branding, advertising, design and web design. Bop Design also helps attract a firm’s ideal customer through search engine optimization and search engine marketing. The marketing firms’ focus is on small businesses that want an external team of marketing specialists to help give their brand and edge in the marketplace.

For small online business owners situations are very complicated at the beginning. With vast amount of information it becomes very difficult to decide which marketing methods to opt for. So here I have listed 3 best internet marketing ideas that can bring you a head start for your small online business. It does not matter what category your online business comes under, if you follow the given marketing strategies, your small business will soon be ready to get bigger. Lets start talking about these 3 best internet marketing strategies.

Increase Visibility Through Search Engines:

Your online business must be visible through search engines. More than 90% of people who look for products or service online, first head over to search engines and gather information. If your business is not visible in search engines, you are losing potential clients. So, to get more visibility in search engines, you should try few of the search engine optimization techniques. For example, article marketing, social bookmarking and link exchange.

Write few articles related to your business and submit them to popular article directories, such as the one you are reading.
For social bookmarking, you need two things. One is your website URL and the another thing is a small description of your website. That is it. Submit them to many famous social bookmarking websites.
For a successful link exchange strategy, you will be required to look for other websites that fall under the same category as that of your business. Then contact the webmaster and ask for link exchange. Usually all webmasters who know the importance of SEO agree on such requests.

Submit Your Business to Google’s Local Business:

Many marketing experts still do not know the importance of Google’s local business.

You might have noticed when you search in Google for services that require local experts, for example plumbers or electrician or carpenter or even a computer technician, webmaster, SEO experts etc. On the top of the search results, you will find local business listings with a phone number and an address. This is very important for your small online business. Small business do start locally and then eventually spread over globally. You need to make enough money locally in order to invest more and grow your business globally. Google’s Local Business submission is completely free. It may take a day or two in order to verify your business listing.

Start Pay Per Click Campaign to Obtain Fast Results:

Pay Per Click, also known as PPC campaigns are very effective if you require fast results. There are many PPC service providers online. One of the most famous of all is Google AdWords. Once you register you will be asked to provide your ad details. Then they will display your ad to every possible places online. You pay for your ads only when someone clicks on your ad. That is the concept of PPC. And it is very powerful. Google has a large network to display your ads to variety of websites. You must try this one

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More Marketing Ideas For Small Business Articles

There are literally hundreds of affiliate programs available to marketers today. If you are looking for the right one for your site, you might have to look for quite awhile. While there are lots of options, only some of these programs actually generate revenue for affiliates. This article will focus upon some of the most popular ones available. All of the programs listed in this article are based upon a “click-through” basis, which places them above all the rest. In order to become a part of any program, you must first contact the brand or retailer.

One of the most popular affiliate programs on the web is AzoogleAds. This advertising company is performance-based. You’ll find that many different programs exist through this company, so it’s worth looking into. As always, Amazon.com remains a popular brand for site owners to link to. Amazon offers all kinds of products on their site, so you might be able to create relevant site text that pertains to the many things that Amazon sells. If you happen to have a health based site up and running, then you’ll want to look into eHealthInsurance. This is another program that tends to be very lucrative for affiliates.

The trick to affiliate programs is to create an initial site that is of interest to internet users. Your site should include lots of content that is compelling, in addition to the links that you include. If you want to gain the trust of your readers (this is important if you want to have repeat viewers), then make sure to list only those links that are related to the subject you focus upon. In fact, this is a great way to spread the word about your site, and (in turn) send more customers to those brand sites.

All affiliate programs have different ways of compensating their partners.

This is something that you’ll want to look into before you sign up for any program. Most affiliates tend to make a decent amount of money from the links that they include on their sites. Take the time to find the perfect program for your site, and then give this form of marketing a shot. Those programs listed above are a great place to begin if you aren’t sure where to look. You can also find a lot more companies and brands to link to if you conduct a basic online search. In the end, affiliate marketing is worth everyone’s while.

David Nuka

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(PRWEB) April 23, 2013

UIEvolution, Inc., the global leader in cross-platform connected device solutions today announced it has hired Mr. Phil Neiswender as its Chief Legal Officer (CLO) and Executive Vice President of Corporate Development. He will also serve as the Companys Corporate Secretary. Based in the Seattle office, Mr. Neiswender will manage the legal and business operations functions across UIEvolutions global offices and work with the rest of the management team to help drive the companys overall business strategy and expansion.

Phil joins UIEvolution most recently from Garagiste, where he worked as Chief Operating Officer and General Counsel, responsible for all operational and legal matters affecting the company. From 2008 2012, Phil served as General Counsel and Vice President of Legal at BSQUARE Corporation. His prior work experience also includes legal and business development roles at Getty Images, several years with international law firm Graham and James, L.L.P. and Seattle based Riddell Williams, as well as experience working with several start-up enterprises and for the United States Congress in Washington D.C.

We are pleased with Phils decision to join us at UIEvolution, said CEO and President Chris Ruff. With 20 years of experience as an attorney and business executive, Phil will provide UIEvolution with practical legal guidance and strategic business operations management. He is a leader and a trailblazer, making him a natural fit for our organization as we continue to grow.

“I am very impressed with UIEvolutions products and its roadmap for future developments. The potential market is immense and I am excited to be a part of the team that will help deliver on this potential,” stated UIEvolutions new Chief Legal Officer Phil Neiswender. “It is a privilege to join this highly experienced and respected leadership team to shape the company’s next phase of growth.”

Phil graduated from the University of Washington with a degree in International Studies, and also served as a member of the Universitys Board of Regents. Phil received his J.D. from the University of Virginia School Of Law. He also currently serves as Vice Chairman of the Board of Directors for The Center for Board Excellence.

About UIEvolution

UIEvolution is the global leader in connected screen solutions for Enterprise customers in the hospitality, automotive and media industries. Creating rich, cross-platform native experiences on all devices and screens, UIEvolution is dedicated to evolving customers digital business to better support the fragmented landscape of screens and devices. UIEs Evolution Platform breaks through the complexity of building and managing connected mobile, tablet, TV and automotive experiences, and provides the ability to create more connected experiences in less time. With offices in the United States and Japan, UIEvolution has a proven track record with clients like Toyota, AT&T, Microsoft, Disney, Samsung, Mitsubishi, Hikari-TV and other Fortune 500 companies. Visit online: http://www.uievolution.com Follow on Twitter: @UIEvolution

Internet marketing agency helps online business to grow by using a variety of internet marketing tactics. Customers must do research on the prices before hiring the internet marketing agencies. You can order all kinds of SEO services from the internet marketing agency including directory submission, article submission and social bookmarking submission.

You should hire directory submission if you want your website to have more backlinks. Directory submission can provide many one way backlinks for your website. One way backlinks have higher qualities than reciprocal links. When your website has many one way backlinks, it has the potential to rank higher in the search result. There are thousands of directories with pagerank of least 2. If you order the directory submission service, the pagerank of your website will increase on the next pagerank update. Directory submission is a difficult task because it can wear you out easily. The directory submission team will follow the submission guidelines when submitting your websites to the directories. You have to provide some information about your website if you want to order the directory submission service. The website information you must submit to the SEO company include website URL, description and etc. You can fill out these information when you check out in the SEO company.

Article submission can spread the publicity of your product. If you want to get more sales, you can promote it with article submission. Article submission is not an easy job as you have to write the articles and submit them to the article directories. If you don’t have the necessary skill to write a good article, no one will want to read your article.

If you want your article to attract a lot of readers, you need to hire a professional article writer. The professional article writer possesses skills to write interesting articles that will attract the attentions of readers. You can hire article writing service from an established search engine optimization company. The articles will be written according to the customer demands. You can provide a topic and keywords for the SEO Company when you hire the article writing service. If you order the article submission service and article writing service, you can get discount.

If your website is not social bookmarked yet, it is recommended that you hire the social bookmarking submission service from the internet marketing agency. Social bookmarking service involves submission to various high pagerank social networking sites. When your website is social bookmarked at social networking sites with high pageranks, it will be picked up by the search engine robot. The search engine robot is always lurking around the social networking sites. This is because the social networking sites are frequently updated. There are many activities in the social networking site every day.  The search engine robot will pick up your website within a few minutes. After your website is picked up by the search engine robot, it will be indexed in the search engine result. When the pages of your website are fully indexed, they will appear in the search result.

Related Internet Marketing Agency Articles

Internet marketing agency provides many types of internet marketing services for webmasters. Most of the internet marketing services provided by the interne marketing agency are SEO services. SEO optimization plays an important role in the success of an online business. Without SEO optimization, your website will never do well on the internet. Different types of SEO services are supplied by internet marketing agency including directory, article, and social bookmarking submission services.

Directory submission service can let your website gain more backlinks. Many people assume that directory links are useless and cannot improve the SERP ranking in any way. This is not true because the links from directories can greatly help your website. When your website has backlinks from the directories with high pagerank, it will have a higher capability to rank for the targeted keywords. The backlinks from the directories are permanent. Majority of the directories won’t remove the links. Your links will remain in the directories for as long as the lifespan of the directories. You will notice your website climb to the desired SERP ranking position after a few months. Your website won’t rank on the first page overnight. It takes some time for it to rank on the internet. As soon as your website is listed in the directories, it will take several months for it to rank for the targeted keywords.

If your aim is to help your store gets lots of targeted customers, the article submission service will fulfill your needs. Article submission can raise awareness about the product you are selling. When people know the existence of your product, they will be interested to buy it.

You can hire the SEO company to write articles related to the niche of the product you are selling. The SEO writes will make sure that the articles are optimized with keywords that can provide high return of investment rate. There are several things you must instruct the SEO company including word count, topic, title and keywords. You don’t have to provide information about the title and keywords. The SEO company can provide them for you.

It is important for you to inquire 4 – 5 SEO companies before making a decision. If you don’t inquire the SEO company about the SEO service you want to order, you will make the wrong decision. The SEO company should outline the costs of the SEO service to you so that you know how much money you should spend. If you order the SEO service in bulk, you may get a discount from the SEO company. You don’t have to buy the SEO service individually. If you want to save money, you can order the SEO optimization package. The SEO companies will offer different SEO packages. Each SEO package contains a combination of different SEO services. You have to read reviews to find out whether the past customers are satisfied with the services provided by the SEO company. You can tell whether the SEO company is carrying out the SEO service legitimately by reading the customer reviews.

More Internet Marketing Agency Articles

Social Media Marketing Services

Social Media Marketing Services

At Vertical Measures we understand that every business, and every website, is different, and therefore requires different internet marketing services to be most successful in its industry. That is why we offer a broad range of services to provide you with everything that you need, from SEO and link building, to social media.

While some customers come to us knowing exactly which website marketing services they need, others are unable to pinpoint exactly how their competitors are beating them, or how to improve their online presence. If you are having trouble differentiating one internet marketing service from the next, we can help you identify what will be best for you to increase your bottom line and improve your return on investment.

Begin with an Online Marketing Analysis

For clients who dont know exactly what web site marketing services to order, we recommend starting with a comprehensive Online Marketing Analysis (OMA), which compares your website with two competitors. An OMA will provide you with important information ranging from backlink quantity and quality, anchor text usage, rankings for various keywords, and other elements of online presence to pinpoint the areas where competitors are seeing maximum returns for their money. Armed with this information, you can know how to beat them!
Our Internet Marketing Services Include

Depending on what you wish to purchase for your website, or the findings and recommendations from an OMA, the following are some of our most popular website marketing services;
Social Media Marketing Services

Link Building : Our most popular website marketing service, link building can focus on either building the quantity or quality of your backlinks, getting links from high importance, relevant pages. Our services can be completely tweaked for your needs and preferences.

SEO : Regardless of offsite factors, such as links and social media, your website needs to be correctly set up for search engines to set a strong foundation for the future of a campaign. We can help, from coding and design, to keywords and implementation.

Article Marketing : At Vertical Measures we offer article marketing from writing the content to placing it on the best possible websites to create relevant links back to your website with anchor text, for humans and search engines alike to see.

Social Media : If you need to improve your online presence, engage with your audience and create a strong brand reputation, we can help. From setting up accounts, to posting regularly and responding to customers, this internet marketing service can build brand loyalty and happy customers.

Video : Creating a video to place on YouTube or Vimeo isnt as difficult as you think, and marketing it the right way can make your business seem personal and an industry expert. We can help from idea creation, development, editing, posting, optimization and promotion.

Social Media Marketing Services
Website Analytics : Getting visitors to your website is the first half of the battle, but turning them into paying customers is the real key to success. With our expert Analytics staff we can pinpoint the most valuable traffic to your business, improve ROI and get more leads from your website.

Local Search : With more and more people turning away from the phone book and to online search, local listings are the lifeblood of many businesses. With this website marketing service we can build profiles on local sites such as Yelp and Merchant Circle, and improve your SEO ranking for local search terms.

Press Releases : Press releases are a great way to increase news about your brand while reaching a wide online audience and improving your backlinks for SEO. Our press releases are sent to a wide range of media outlets to get wide exposure for your business.

Social Media Marketing Services

SEO and SMO are inter-related but remember they are two different terms. SEO provides your website a firm, long term place in the ranking list while SMO helps to boost up small based business by creating a viral buzz. The main motive of SMO is to make your website popular and easy to locate by the custom search engines like Technorati.

Social media is a part of those websites where there exists a community in which we can share different forms of messages in types of texts, images, audio and video. Some of the popular social media websites include YouTube, Digg, Facebook, Delicious, and Revver. These websites can be used to plant your marketing message easily.

One could easily take away from all of this national press coverage that Social Media is only about the numbers and that you have to be a “celebrity’ to get in on it. But in my opinion, it’s no. There are very good reasons for Small Business Owners to spend the time, energy and money to get involved on Social Media web sites.

Target audience can be segregated and reached through the social media marketing. Companies offering SMO services optimize your brand name so that it reaches the vast and targeted audience at the same time. Face book, Twitter, Flickr, etc are a known name among the masses and being on their site.

Though SMO is related to search engine marketing it actually goes beyond it. Since SMO involves driving traffic from sites other than search engines it helps in upgrading the search ranking. It is a form of viral marketing. The word is spread through social networks between unrelated net users by videos, image sharing websites, bookmarking websites.

There are many ways that you can do it, whether you make use of blogs, podcasts or vlogs, your basic aim should be to make the website easily linkable. Again, speaking of content diversification, the easier it can be done, the better will it be for you. Thus, going by SMO rules, you benefit if you allow others to make use of the website-content and even tools.

SMO involves certain changes in order to optimize a site so as to make it more linkable and more visible in social media search engines and be frequently included in relevant blogs, podcasts, wikis etc. One thing may strike your mind; does your site really contain something in it to create a rich ground for SMO? Just because it is still in a budding stage, benefits and uses are discovered everyday.

SMO utilizes the power of people to drive traffic to a website. At the conception of the Internet, only businesses had the money and computer power to build and host websites. Today, it takes literally five minutes to build a website and only a few more to upload some PLR content.