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Consultancy General Inbound

Social Media Marketing Strategies – Focus on Content

Social media marketing using technologies like Facebook, Twitter, and MySpace is the ‘hot’ trend everyone is talking (or should I say Tweeting?) about. Just like any marketing trend, a few organizations are doing a great job using these technologies, and many others are struggling to get it right. The reason they’re failing is simple: valuable content is the marketing “cake,” and social applications are just the icing on it.

Your customers are not going to visit your Facebook page or read your Tweets just because they’re there: you must offer something that engages and informs them.

What type of content can you use to drive customers to your social media? Your imagination is the limit, but consider these types of content as a starting point:

Case studies
Webinars
E-books
White papers and special reports
Informational articles
Podcasts or audio interviews
Blog posts
Teleconferences
Interactive customer experiences
Games and quizzes

As customers become more accustomed to ignoring advertising and other interruption marketing strategies, the most effective way to reach them is with content they want to experience.

For marketers, this means developing a content strategy comes first. Once you have content, social media becomes to a great tool to get that valuable content into the hands of your customers and prospects.

To determine what kind of content you should create, think about your audience. Young adult consumers will respond well to a fun game, contest or Facebook application. Business-to-business marketers would be interested in case studies from companies like theirs and interviews with industry thought leaders.

Once you have created the content your audience will really respond to, then take the next step and share it with social media.

Interested in learning more about content marketing? Visit http://www.RedWagonWriting.com and sign up to receive your free content marketing ebook: The Content Marketer’s Toolkit along with the Red Wagon Writing monthly e-mail newsletter full of writing and marketing tips.

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Consultancy General Inbound

Before Focusing on Advanced Cyber Threats, US Businesses Better Have Their Cyber Security Basics Well Covered


New York, NY (PRWEB) May 02, 2013

There is no shortage of headline making stories that involve advanced cyber threats, from now famous attacks like Stuxnet and the Flame virus, to sophisticated and organized players like Anonymous, or state-sponsored cyber warfare units with deep pockets like Chinas Unit 61398 out of Shanghai, which are just a few among many. But Verizons 2013 Data Breach Investigations Report (DBIR), which just came out last week, clearly shows the success of even simple attacks, and the staggering longevity of these compromises before they are ever even detected, is an area that needs serious improvement across the board if US organizations want to survive the assault that comes with doing business in our digital world. Joe Caruso, founder and CEO/CTO of Global Digital Forensics (GDF), took some time to weigh in on the report and the importance of focusing on the basics first.

First step, judging the cyber threat landscape.

One-size-fits-all solutions may be great for many things, but cyber security is absolutely not one of them. Because like the report pointed out, different industries typically face different threats. A manufacturing company, for instance, is probably a lot more worried about keeping designs, secret manufacturing techniques and other intellectual property (IP) safe and secure. A restaurant should probably be a lot more concerned about securing their POS (Point of Sale) systems to make sure they are keeping their customers credit card information from falling into the wrong hands. Financial institutions, on the other hand, have the entire gauntlet of threats to face, from brute-force cyber smash-and-grabs and spear phishing campaigns, to distributed denial of service (DoS) attacks which are launched to incapacitate their websites and make accounts unavailable to their clients, and everything in between. Hospitals, universities and retailers have their own ghosts to face as well. But one thing you can be sure of, if you have cyber gold of any kind to mine, there are always attackers with their noses pressed up against the glass just licking their chops for an opportunity to capitalize on any exploitable hole they can find. Our cyber threat assessments are designed to look at the big cyber security picture, from understanding and mapping the entire digital infrastructure and how the data flow interacts with business functions, to determining which threat vectors are likely to be the most problematic and prioritize them accordingly. We also thoroughly review cyber security policies and procedures already in place to identify weaknesses and help clients remediate them, or we help create them if none exist.

Step two, penetration testing.

The importance of comprehensive penetration testing cannot be overstated. You can talk to clients until youre blue in the face, you can show mountains of statistics and you can pull out countless headline stories about successful cyber attacks and the long term financial ramifications victimized organizations have endured, but it still wont sink in. But run a successful penetration test and eyes will open. Its the cyber equivalent of a live-fire exercise and just like in the military version, it stresses every system with attacks that simulate real-world incidents to identify weaknesses. When we launch one of our realistic phishing or spear phishing campaigns, for instance, and get seventy, eighty or ninety percent of the companys employees to divulge their credentials, everyone from the employees and managers, to executives and owners get the message loud and clear. Because if it was a real attacker, they would have had complete access to the entire network to do, well, anything they want. And we pull out all the stops with tradecraft honed by two decades of experience. Well set up dummy websites which look like the real thing to entice our targets, well employ a variety of social engineering techniques to bypass air gaps on segmented systems and deliver payloads using things like USB sticks, well leverage WiFi and Bluetooth connections from smartphones and tablets which have exploded onto the scene, and a whole host of other proven methods and techniques we have in our arsenal to infiltrate the clients unique digital architecture. And when you can show someone how they were just victimized and how to avoid it in the future, the lessons stay with them for a very long time. That alone is a huge step towards the ultimate goal of effective cyber security.

Getting hacked you may have an app for that.

Applications can certainly make life a lot easier in the digital world, so its no wonder they keep coming out at a breakneck pace. Whether they are Internet or cloud-based applications, phone apps or simply internal applications to make things run more smoothly, they are also a preferred gateway for cyber intruders. The reasoning is simple. Application designers are typically not cyber security experts. Their focus is generally on functionality, and once they get that down the product gets rushed to market. Needless to say, it is not at all uncommon for many of these applications to have security holes right out of the box which can easily be exploited, and that can be like having an unlocked revolving door which leads right into your network, giving intruders complete access to your most sensitive electronically stored information (ESI). Our application security testing exposes those kinds of vulnerabilities so you, your customers, vendors and employees can use them with confidence and enjoy their benefits instead of suffering catastrophic consequences.

Surviving a cyber emergency is all in the response.

There is a harsh dose of reality that must be faced when it comes to cyber security; there is no such thing as perfect protection, and any cyber security expert that tells you different is simply lying. The reality is that playing offense on the cyber battleground is a lot easier than playing defense. Internal IT security personnel have a million holes to plug, but an attacker only needs to find one to exploit. Thats why GDF has a network of experienced cyber emergency incident responders available 24/7 that are strategically positioned across the country, and the globe. Our responders can be onsite in hours, not days, to identify, isolate, secure and investigate security breaches. We have also developed specialized tools to immediately begin the process remotely in many cases as soon as we receive your call. Not only will taking the right approach to handling a cyber emergency help you contain the actual damage from the attack and the inevitable aftermath, but it will also go a long way towards calming nervous clients, vendors and investors, as well as satisfying many regulatory compliance headaches.

The dangerous sink or swim world of cyber intrusions, data breaches and other cyber attacks is fluid and constantly evolving. Trusted cyber security professionals like Global Digital Forensics can go a long way towards keeping you afloat. So dont wait to take control, or you may just become another grim statistic.

*Global Digital Forensics is a recognized industry leader in the fields of computer forensics, electronic discovery (eDiscovery), cyber security and emergency incident response, with years of experience assisting clients in the government, banking, healthcare, education and corporate arenas. For a free consultation with a Global Digital Forensics specialist, call 1-800-868-8189 about tailoring a plan which will meet your unique needs. Emergency responders are also standing by 24/7 to handle intrusion and data breach emergencies whenever and wherever they arise. Time is critical if a cyber incident has occurred, so dont hesitate to get help. For more information, visit http://www.evestigate.com.







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Consultancy General Inbound

8 Steps To Make A Social Media Marketing Plan

When you decide to add social media to your marketing campaign, you need to create an Internet marketing strategy. You need a plan in order to assess the viability, know what to do and stay focused on your goals.

 

Your plan can also help you save time by ensuring you follow a systematic approach to the tie you will invest in social marketing and network. The social networking part can easily take you off track and eat up your time if you do not pay attention to the overall picture of what you are trying to accomplish.

 

Here are the basics steps to any social media plan we setup for clients:

 

Assess

 

Look at what is available in your market, what competitors are doing and find out if your customers in fact using these social media channels. These answers may help you determine the goals

 

Purpose

 

Define your main purpose for using Social Media and identify the various social media channels to use.

 

Goals

 

Set at least 3 SMART (Specific, Measurable, Attainable, Realistic, Timely) goals and create an action plan to help you reach these goals. What steps will you take to reach these goals.

 

Content

 

Create a plan for what content will be published – blog posts, tweets, facebook page updates, youtube videos. This plan should include the topic of content and also how often and via what channel it will be published

 

Keywords

 

Part of the content planning would be finding the keywords your customers use when searching for your service or product online.

If your business has some technical jargon that customers rarely pick up on – it is unlikely that is how they will search online for the solution to their problem (your service or product). It is imperative to find keywords they are using and add these targeted key words into your content..

 

Optimize

 

Look at all the platforms available and link them together as much as possible to help you save time. ie. Link your blog to twitter and your facebook page so when a blog post is published it will automatically feed an update to the other networks. Be certain to make a flowchart so you understand what automatically goes to what network in order to avoid any cross posting.

 

Track

 

As much as you can track your results do it. Keep a record of your contacts/ facebook friends/page likes/twitter followers/linked in contact /newsletter subscribers and results on Google for your name, business and keywords. Check the results every month and see how it changes. Read your analytics on your website and adjust keywords/tactics to fit with what is working well or not form these reports. With social media marketing, businesses may set goals related to brand identity and levels of engagement.

 

Schedule

 

Take time to schedule in all the aspects of your plan and work at it to keep on top of it and following the plan. Stay focused and use your time wisely.

 

Following these steps will help you network much more effectively and in a way that does not find you looking up from your computer wondering where the last hour went. Stay focused!

 

Kathy Colaiacovo, is a Virtual Assistant whose firm specializes in Social Media Services but also assist their clients with many other business support needs; websites and maintenance, blogs, newsletters, ezines to name a few. Clients value this support in order to create the time needed to grow their own business.
Kathy invites you to learn more about working with a Virtual Assistant by inviting you to sign up for their monthly eNewsletter, you will also receive a complimentary copy of their Social Media Guide.

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Consultancy General Inbound

6 Marketing Strategy Outline Tips

Firms usually experience many difficulties, when it comes to boost their profits in moderately competitive markets. In such circumstances, you as a businessperson need to develop or outline a well-defined marketing strategy to have a commanding edge over your competitors.
 
Marketing strategy defines the products, services and position of a company in the market. The sales and marketing plans of the company show how good the firm is in formulating and implementing its marketing project.
 
You need to consider a number of factors before designing the marketing strategy and its impacts. Such a strategy takes into account all the basic factors of business. The portfolio of products and the expected move of competitors in the market are some basic factors that can make your marketing strategy fruitful.
 
Factors To Consider:
 
Following are some of the factors you need to consider before outlining a marketing strategy:
 
Identify the Target Market: Your product might be the most amazing in terms of features and usefulness. However, the effort you put in the promotion and related functions are sheer waste of time, if you are not focusing on the appropriate target group.  
 
You can easily define your target group. In fact, you need to develop your product or service keeping in mind the target group from the very start. All you need to do is just enrich your marketing plan with innovative ideas.
 
Identify your USP: Unique selling proposition or USP defines the uniqueness of your product, which is difficult or impossible for your competitors to imitate. The success of your business depends on how long and how well you keep your USP unduplicated.

Thus, make a strong USP and enlighten the target audiences with the benefits of your products and services.
 
Determine the firm’s market position: Your efficacy in positioning the product or service in a competitive market determines your success and helps you to draw an effective marketing strategy.
 
Next, positioning is all about determining how you want to present your product in comparison with your competitors. In short, it is the identity of your product in the market. For example, you may present your product as a high-end, high quality product or a budget product.
 
Identify the Key Benefits: Highlight the special features of your products or services, if any. You may present your offerings successfully in the market by focusing on such key features.
 
Set a Target Budget: The amount you may afford to spend for the promotion of your product is called target budget. You can use both free and paid media for promoting your products or services. Advertising, Internet marketing, Public Relations, Direct Marketing and Personal Selling are some of the commonly used promotional methods.
 
Evaluation and Follow Up: Keep a strong hold on the chosen marketing methods. Verify their effectiveness. Alternatively, you may experiment with other media and methods too.
 
Overview:

Marketing strategy is just a component of the overall corporate strategy. It incorporates all the plans and actions that include the firm’s major goals and policies, which are critical for the success of a business.

Learn how to leverage your business online and offline visit http://www.infinitenewcustomers.com Work smart not hard http://www.infinitenewcustomers.com/blog

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Consultancy General Inbound

Web Marketing Tool

Good Examples of a Web Marketing Tool

A web marketing tool (otherwise known as an internet marketing tool) is anything that you can use to enhance your internet marketing efforts and results. There are many such tools available these days as web marketing is becoming more and more of an essential process to all businesses.

A web marketing tool can be a website, a software program, an e-book, a course, a training program, a system, or even an expert who can guide you along the way. These tools range in price from completely free to very expensive. Choosing the right one depends on your business, the amount of time you have to invest, and the amount of money you can afford to spend on the tool, in addition to other aspects.

Web marketing can be comprised of many different marketing techniques, or it can consist of just one or two. This also depends on where you’re at in your business. If you’re just starting out, you should just stick with one part of the process until you fully understand that and have it working to your advantage. Then you can move onto the next area. Also when you are just starting out, you might be on a budget and focus on the free or low-cost tools. Here are a few examples of a web marketing tool that you will need, no matter what your business.

First and foremost, you’ll need a website. There are certain sites that will allow you to create one for free and teach you how to do it as well. There are some restrictions on features, but if you’re just starting out, these will work fine until you’re ready to move on to more advanced options. When you are, you can get into all kinds of SEO software, systems, and consulting tools which will bring your website up in ranking.

Second, you’ll also want to look into autoresponders.

There are some free versions of these as well. But you can get a much more reliable service by investing 15 to 30 dollars a month on an autoresponder. This is a crucial part of your business because it allows you to build a list of customers and potential customers and to keep in touch with them on a regular basis. Some of the many autoresponders are GetResponse, ResponseMagic, AWeber, Oprius, and Icontact. They capture the data of visitors to your website so that you can email them with news, special offers, and updates about your business.

Another key web marketing tool is the keyword research tool. Keywords are important no matter what kind of marketing you do, so having a good tool will help you zone in on the best keywords for your business. You can use any of the free keyword research tools offered by Google, Yahoo, or Bing, or you can invest in some other tools that are on the market.

 

For more tips, tricks, and pain saving ways to start a business,make a website,online marketing,marketing,build a website and building your Internet business, go to: http://www.wealthwithrachel.com

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Massey Knakal Realty Services Releases First Quarter 2013 Property Sales Reports


New York, NY (PRWEB) May 05, 2013

Massey Knakal Realty Services is pleased to announce the release of their exclusive First Quarter 2013 Property Sales Reports. These unique, industry-leading, reports provide a comprehensive study of the investment sales market by product type in the New York City marketplace (Manhattan, Northern Manhattan/Bronx, Brooklyn, and Queens).

As we anticipated at the end of 2012, the spike in sales activity caused by capital gains tax policy last year has led to a slowdown in activity thus far in 2013. stated Bob Knakal, Massey Knakal Chairman. The good news, however, is that the dollar volume of sales and number of buildings sold were ahead of expectations. We view this as a positive sign for the marketing the balance of 2013, added Knakal.

During the first quarter of 2013, there was $ 6.5 billion in New York City sales, a 36% decrease from 2012 and down 7% from 2011.

The New York City investment sales market saw 559 properties sold in 1Q13. Indeed, the hyper-activity from 4Q12 stole activity from this quarter with 4Q12 setting an all-time record in number of properties sold and second best quarter in dollar output. NYC dollar volumes exceed $ 6.5B for the quarter with 1Q13 marking the return of the billion dollar deal.

The purchase of 30 Rockefeller Plaza and 550 Madison Avenue were the first billion dollar sales since the Google purchase in 2010, and the first time since the downturn multiple properties exceeding $ 1B sold in the same year. These two sales accounted for 44% of total dollar volume in Manhattan.

Within the different market segments Massey Knakal tracts, Northern Manhattan outpaced the Bronx for the first time in properties sold due to several multi-property transactions taking place.

Brooklyn led all markets with 214 buildings sold in 1Q13, while Queens had the lowest annualized turnover with 0.93% of the total stock of property

The highlights from each report include the following:

Manhattan (south of 96th Street on the east side and south of 110th Street on the west side)

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Consultancy General Inbound

The 5-step Social Media Marketing Strategy

According to social media statistics published by SlideShare.net, there were 400 million online users on Facebook and 75 million users on Twitter during January 2010. This speaks volumes about the growing popularity of social networking sites in today’s world. Business houses are now effectively using these sites to promote and market their products and services. Many networking sites allow users to upload videos, blogs, documents, journals, forums and classifieds. These sites therefore provide a perfect platform for social media marketing.

Setting Up Your Network for Social Media Marketing

Facebook, Twitter, MySpace, Flickr and Bebo are some of the popular sites that are being increasingly used for marketing purposes. It is relatively simple to set up your network on social media sites and once you reach the masses, the outcome of any social media marketing campaign is remarkable. Here is a 5-step process to set up your social media marketing campaign:

1.Set up your business page on Facebook and put as much information about your business as possible. Start a forum category and engage in sharing ideas with people.

2.Upload launch video clips and demo videos of your products on YouTube and promote them through other social networking sites.

3.Set up your profile on Twitter and search for the users interested in similar business ideas. Tweet regularly about your business updates and add as many contacts to your profile as you can. You can advertise your business among all these added contacts.

4.Make a new profile on LinkedIn and fill it with complete business related information. Many users conduct LinkedIn searches for individual and business purposes. This will enhance your social media marketing prospects and let the LinkedIn users know what you are about.

5.StumbleUpon is a great place for sharing different websites. Submit your business pages at StumbleUpon. This is one of the largest sources of driving traffic to your website.
Add links to your website pages that enable you to connect with all these social media sites with one click. Similarly, provide back linking in your social networking profiles to your business website home page. This inbound and outbound linking can tremendously boost your social media marketing efforts.

In the face of increasing competition in the business markets today, reaching the masses is mandatory for any entrepreneur.

Sales 3dot0 -The New Contact Sport guides you about social media marketing tools, tactics & strategies. Visit Newcontactsport.com for more information!

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Consultancy General Inbound

Denver Internet Marketing Agency

Every business man thinks of spreading their business throughout the world. This can be successfully done only through online business. So everyone should have their own website created to promote their business throughout the world. Denver Internet Marketing agency is the best one which can help you whole heartedly and honestly to attract potential customer across the world as well as the natives to your site. They also offer us the wide range of spectrum of services through their Denver Internet Marketing. They use search engines to fine tune your existing marketing strategy. For local internet marketing they use new technological tools in promoting their business. First of all your webpage must be beautiful and attractive to attract the visitors. This can be done easily with the Denver Internet Marketing agencies. They are capable of designing superb webpage which can be successfully compatible with all the latest web browsers and search engines. To buy your product or use your service this marketing channel can advertise using innovative techniques. This is very helpful to you.

The main problem that is faced by all the websites are that they dont have visitors often visiting their sites and not able to tune enough visitors to their sites. To overcome the problems the Internet Marketing Denver helps you a lot. It makes the search engines understand about your site and direct the referrals to your site. When compared to conventional media the internet reaches the people very fast. This helps for the quick development of the site. The information you provide in the site can be altered according to your requirement. For this you can take help of the content management system of the Internet Marketing Denver. They also offer services like affiliate marketing, advertising, SEO, link management, banners and also local marketing. If you want any of these services you can get by hiring it for lower cost. Social Media Strategy uses a twitter to establish online relationship and help the potential customers to go through your website.

Denver Online Marketing agencies render very best services in overcoming the competition by driving traffic to your site. Based on your product and services they will recommend the suitable marketing services to promote their business. By having only some pages doesnt mean having a successful site. You have to create many pages with unique specifications. Having attractive webpage is not enough to make visitors visit your site often ongoing analysis is very important will help you in ranking first position in the online business.

They will provide detailed reports about the site on monthly basis which can help to overcome the mistakes in promoting the business. It also shows the position of your site in the rank and helps in improving our position by promoting our business successfully. They also tell about the keyword which is often used in the search engine. They also use funnel web and web trends to look after the traffic daily visiting the site. This helps to update the contents regarding the keyword which is often used in search engines. All the owners of the site want more traffic diverted to their site. Denver Online Marketing agencies helps us in that.

Jimmy William is an author for webstyley (www.webstyley.com), one of the best web design, internet marketing company in Colorado. He is writing articles on Denver internet marketing from past 2 years.

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Consultancy General Inbound

Hotel Marketing Plan – A 6-Part Sample Outline

A hotel marketing plan is your action plan to fill the rooms of your new hotel. A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn’t neglect customer retention and key partnerships. All of these elements should be specific to your hotel’s intended customers and the geographic area.
 
1) Product – Your hotel’s services
 
For every hotel, the basic product offered is the same service – use of a bed for a night. Beyond this similarity, there are endless ways to differentiate your service. Services can include entertainment (i.e., in-room cable, on-premises nightclub), food (i.e., chocolates on a pillow to a five-star restaurant), communication (i.e., free local calls, wireless internet), and health (i.e., a pool, fitness center, spa). Consider whether unusual services will be a draw for your customers or if you are better off providing the tried and true. Whatever you choose, present the information clearly and in just enough detail so that readers understand the level and type of service provided.
 
2) Promotion – How to get the word out
 
Promotion is how you make your people aware of your hotel and its unique value proposition and convert them into guests. The promotional tools you use depends entirely on the customers you seek. Rather than thinking about how other hotels seek customers, think from the customer’s point of view. How do your desired customers seek hotels? Make sure yours can be found where they are looking, whether this is in travel books, magazines, websites, or elsewhere. Remember that the most powerful type of advertising is the kind that money cannot buy – press.

Consider whether a public relations strategy can help make this happen.
 
3) Price – The right rates for your hotel
 
Your marketing plan must show where you want your pricing to fall within the market’s range. The choice of price ties directly to your hotel’s profitability, but also to the brand you are trying to build in the minds of customers. If you bill your hotel as extremely upscale, but price it in the middle of the pack, customers may not believe your assertions that you are the next Ritz-Carlton. Pricing is about finding the right price to both represent what your hotel is and to cover costs, leaving room for profit.
 
4) Place – Where customers and your services meet
 
Place is more than the choice of location for your hotel. “Place” in this context means distribution, and this is the choice of how customers will book hotel rooms and receive other services you provide. This can be through websites, travel agents, or a dedicated sales staff, each of which have their own cost and benefit tradeoffs. Distribution of services continues inside your hotel and involves both your staff and your means to communicate with your guests (i.e., phone systems, TV ordering, even doorknob signs).
 
5) Customer Retention
 
Most of the cost of providing service to a customer is in getting them to buy for the first time. To keep a customer returning should be significantly cheaper than getting a new one so explain your retention strategy. For example, loyalty programs provide incentives for repeat visits and customer relationship management (CRM) software can save data on the preferences and activity of individual guests to make returning more enjoyable for them.
 
6) Partnerships
 
Finally, consider how you will work with your hotel’s neighbors, local government, and other stakeholders to build business. There may be potential for you to either get guests from or send guests to many local businesses, improving the experience the overall experience for those customers. Consider mentioning a few key partnerships that will pay off because of their importance to both parties. Don’t stretch yourself too think by proposing to partner with every business on your street. Describe any successful legwork you have done to inquire about the possibility of making those partnerships a reality.

Dave Lavinsky is president of Growthink, a consulting and publishing company that helps entrepreneurs develop professional business plans and raise capital. Are you looking for more tips on how to start a hotel or develop your hotel business plan? Call 800-506-5728 to learn how Growthink can help you build your hotel business.

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Consultancy General Inbound

Examples Of Effective Listening Techniques

Essentially the most successful folks in the sales business understand that sales is more about listening and less about speaking. Figuring out the suitable effective listening techniques is the important thing to creating a profitable career in sales. These listening techniques are what give successful salespeople their edge over their rivals within the sales business.

To a great salesperson, first among the many effective listening techniques is how one can ask the appropriate questions. It’s comparatively uncommon to discover a customer who will provide you with the information you have to know of their own accord, and you might want to know the appropriate questions to ask with a purpose to receive the information that you just require. The secret is to formulate questions that stimulate your client, making them think. In this manner, you possibly can encourage your customers to provide you important information that you would be able to make use of once you make your value statement.

Generally speaking, there are two important categories of questions that you could put to your customer:

Open-ended Questions – These are questions that ask for greater than simple yes or no answers, and so they typically begin with phrases just like how, what or why.

Close-ended Questions – These are questions that merely require a yes or a no in answer. Questions of this kind normally begin with is, would, do or are.

A great salesperson always finds a way to link his value statement to the needs of the customer. When you perceive the needs of your buyer, then your sales engagement with your customer will probably be that a lot better. That is the reason why you need to make use of a proven strategy with regards to effective listening techniques.

The open-ended question is among the best tools in the salespersons arsenal, and you can use why, how and what questions to draw your customer into pondering more deeply a few explicit topic or subject. This may vastly improve your understanding of your purchasers businesses, and will undoubtedly contribute to your bottom line in the long run. As long as your purchasers really answer your questions, they are going to inevitably reveal information that might be extremely helpful to you.

Shut-ended questions, alternatively, are often conversation killers. Your clients are more likely to merely dismiss your questions and answer you with a perfunctory sure or no without even giving your questions a lot thought. Along with that, close-ended questions not often help you gain greater perception into the wants and workings of your clients businesses.

In fact, close-ended questions are helpful in sure circumstances, but more often than not, they aren’t the kind of question that you need to be asking.

By making use of effective listening techniques alongside a very good questioning technique, you will be able to extract a wealth of knowledge from your clients that they’d otherwise not voluntarily inform you. It is then up to you to make use of the information you glean out of your clients to enhance your value statement and gain the edge over your competition.

We hope that you find this article of value about effective listening techniques. For more information on how to discover your listening style, you may go to this website, http://www.better-sales-and-selling.com.

L. has an extensive Sales and Marketing background with an Master Degree in Marketing. He has had his own successful and award winning Sales and Marketing Business for 25 years. For more information on effective listening techniques, please visit his favorite internet resource, http://www.better-sales-and-selling.com.

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