Author: Cesar Pietri

There are many businesses that sell Search Marketing or Search Engine Optimization (SEO) services. Most of them are solid and professional companies that won’t let anyone down, depending of course on what what you expect from engaging such a company.

Some SEM companies prefer to work in specific niches, or with clients of a certain size. I suggest that prospective clients investigate the options available thoroughly, and talk with at least three or four internet marketing companies before making a final call.

However, by which criteria should that decision be made? Search Engine Optimization is sometimes perceived (or presented) as some combination of ability, technology and sorcery. While there are most definitely some creative parts to a good SEM campaign, the bulk of it should come from a combination of three actions: A complete search marketing analysis, a concrete action plan and crisp execution of that action plan.

Too many times SEM companies perform only a superficial evaluation, and that results in the execution of a search optimization campaign which does not achieve the best possible result. And in many cases, unfortunately, the customer is does not know.

So if you provide professional services, or have a website, how should you go about selecting the Search Marketing solution that suits your situation, and will deliver the best results? I would like to propose some ideas.

1. Look for a local company – Why? Because, even if you are doing business in more than just your local geographical area from your website, it is still better to have the opportunity to have personal interaction. A website is (or should be) an important part of your overall marketing strategy, and doing business with a local company will make it easier to interact around your marketing plan.
2. Make sure that the SEO company reallyunderstands marketing – Many really good SEO engineers don’t take the time, or don’t have the ability, to understand a client’s marketing objectives, even if that plays a large role in how the search marketing campaign is designed.
3. Ask to see the analysis framework – A good search marketing analysis is crucial to achieving the campaign objectives. Many companies offer to do a “keyword analysis”, which would be part of it, but it should be much more. Make sure they use the latest best in class SEO software to get a complete understanding of the search engine environment in which your website has to compete. This includes not only a keyword search density evaluation, but also a very deep understanding of your top competition’s websites.
4. Ensure that the action plan is scoped and priced – many times SEOSEM companies leave the scope open-ended, intending toupsell you as soon as they have your business. If there are more services suggested, make very sure they are needed.
5. Look for progress. Ask for monthly reports from third party reporting tools, like Google Analytics. While it may take time to reach your SEO objectives, there must be regular progress, or else the SEM techniques may not be effective.

Good search marketing companies work within the structure described above. Make sure that your search marketing provider does so too.

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SMO or social media optimization is a methodology in which by using the attributes of search engine optimizations your web site is optimized amongst the most happening online communities. This can either be done by sprinkling links all across the community website to facilitate backlinking or by strengthening the interaction podium by writing numerous blogs and constantly updating their content. This will serve to recreate interest in your blogs amongst your regular visitors and have them coming back for more; though with additional company. This therefore is a more effective method of drawing traffic to your website. So by now it is clear that if you have to promote your brand you need to make widely popular your website. The guidelines below will simply help you a little in that endeavor.

Join a social media platform, for example—Digg, Delicious, twitter, facebook or Technorati. Besides the obvious advantage that your website will be looked up as a very ‘in-thing’ it will also improve the ranking and stature of your page in the tech community.

Tag your article in the correct way to increase visibility. Don’t be stupid enough, to tag an article as Acne when it deals with the more specific issue of acne scars. Make your voice heard and opinion counted, by the tactful use of tagging. Focus on quantity as much as you would on quality. Keep on adding articles and white pages so that you give your visitors more than enough to deliberate on. If you do not update your website regularly they will soon lose interest to visit your site in the long run. This tactic therefore assists in adding to the linkability of your website.

The most significant requirement is to provide for methods that simplify ‘tagging’ and ‘bookmarking’ for your customers.

This can be done if you provide easy quick buttons or ‘add to del.icio.us’. Allow for tag lists and notes for links to cumulate visibility. Reward the incoming links as a sort of inducement to make them come back for more. This will not only bring in the existing customers but also pull in more traffic, who would want to get rewarded as well. Offer downloadable files from your website in the forms of downloadable pdf. files ,audio and video files and make them available to your customer either for free or at a negligible cost. An additional propaganda mechanism can be by sending their copies to various other websites.

Social media optimization has stupendous potential of escalating the ranking of your website to great heights. Refer this website http://www.how2makeawebsite.com/

Let us now move over to the other extensive of social media marketing. So I hope by now you’re convinced of the power of social media marketing and also what’s it and how it works. If you’re determined to make it big this 2009, you must make full use of social media optimization. Indeed there are several social network sites only but in the next chapters, I have discussed about the top 7 social media namely – Facebook, Youtube, Twitter, Myspace, linkedin, Squidoo, podcasts and how you can use each of these and generate more traffic to your business.

Author is a software developer, web developer and a graphic designer.
His other websites are:

How to make a website | Graphic design tutorials

For individuals familiar with the internet marketing world, they are no doubt familiar with the unlimited supply of marketing plan outlines that promise unlimited wealth in a very short period of time. Does such a thing actually exist? Is it possible to make loads of income using a proclaimed secret model that can be sold for as much money as is costs to take the family out to dinner? Hardly.

Promises in the Internet Marketing (IM) world abound and for individuals purchasing get-rich-quick schemes or e-books, disappointment is always soon-to-follow in that these products always contain the same re-hashed dogmatic beliefs learned from the previous generation of “IM’ers” who never made any money using that system. Many want-to-be internet marketers buy promise after promise and jump from marketing plan outline to marketing plan outline only to be disappointed by their failure to make the big bucks that they were promised under the system they purchased.

That being said, there are three marketing plan outlines that actually do work and can be followed by anyone looking to try their hand at IM. The nice thing is that you do not have to purchase and expensive guide or system to make these work. Additionally, these marketing plan outlines fall under three categories.

Domain flipping. Just as real estate in the non-virtual world has value, so too does real estate in the virtual world. Any and all domain names have the potential to be monetized. The only question is, what is the potential of a certain domain. For the most part, domain names that contain keywords and more specifically, long-tail niche keywords may contain substantial value. Many internet marketers follow a simple plan.

They purchase domain names and simply turn around and sell them for a profit. Key to the flipping of virtual real estate, just as in the world of non-virtual real estate, is the ability to recognize the value-potential of a certain property. In this regard, experience is key.

Product specific review sites. Niche sites are all of the rage. New and exciting products surrounded by buzz emerge all of the time. For that reason, review sites are usually very quick to spring up shortly thereafter. The key in this case, of course, is to buy a domain name with both the product name and the word review in it. Unique visitors are pre-qualified in that they are already interested in the product and are simply looking for someone to encourage them to take the plunge and purchase the product. This is where an affiliate link for that product encouraging them to buy it now would most likely be profitable. Just remember to follow copyright laws when deciding on a domain name as many product names are copyrighted.

List building. This is probably the most used marketing plan outline and it is not only used by internet marketers, it is used by any and all varieties of traditional brick and mortar business also. List building involves the setting up of a website, the consistent addition of fresh and valuable content so as to attract targeted prospects via search engine traffic. Then on each and every page of the website, a free opt-in offer is always present tempting visitors to join the company’s mailing list. If the visitor subscribes, then they receive valuable information and offers on a consistent basis giving the list owner the ability to up-sell over and over again via email.

Of course, there are details about each of these plans that were not covered here. Each of these marketing plan outlines can be finely tuned and mastered. Just remember, if you see an informational product that promises “riches” in a “set amount of time” simply using a “proven system” of “piece of software”, avoid wasting your hard earned money on it. It is OK to spend your money on tools and assets for your business. Just avoid spending it on “systems”. There are plenty of FREE marketing plan outlines out there than can teach you everything you need to know.

Business promotion and product advertising have become the top priority now days, there are different ways invented for marketing. One of the latest and hottest online marketing medium is twitter it has become favorite medium for promoting business. The biggest advantage of twitter is it’s a free source of advertising and can generate good revenue from it. To help you in creating good revenue and generate leads in twitter there are numerous software available in the market. My recommendation is to choose twitter adder, it’s the best choice to a successful twitter promoter.

Many people now days use twitter it includes celebrities like actors and actresses, sports persons, politicians, etc. These celebrities are using twitter to provide latest updates to their fans, but twitter is not only used by celebrities even general people like us can join twitter. The main problem after joining twitter is to attract followers to follow you, if you don’t have followers to your account its useless creating account in twitter. Because the account will be of no use there will be no one reading your updates and how will you promote your business.

That’s the time when twitter adder is needed it takes really a very long time to add followers to your profile. You need to continuously tweet them and request them to follow you, they ask you to add follow and in return you they follow you. But hardly there are some genuine persons that add you in their following list, but with the help of twitter adder it becomes so simple. All the hard work is done by twitter adder all you need to do is preset the tweets and twitter adder will tweet your followers when you are relaxing.

If you get any visitor to your profile twitter adder send automatic welcome message and your work is done, there is no hard work for you.

Twitter adder does the work so fast that within a short span of time you will see numerous followers following you, isn’t that amazing? There are also some twitter marketing strategies that you need to keep in mind before starting the campaign. In our next article you will come to know some of the best online marketing strategies for getting maximum followers to your profile.

Hope this article was in favor of providing all needful information and tips required for using twitter for business promotion, and who to use twitter adder to get the work done faster. If you have any questions or doubts that need to be clarified contact us any time or you can also explore our website to get more information on twitter adder and how to get more twitter followers? Good luck!

New York, NY (PRWEB) March 24, 2013

Ajax Union, a boutique internet marketing agency based in Brooklyn, New York, introduces new episodes of GrowTime TV. The weekly web series features topics about business development and practices, online and traditional marketing, and technology. Available online at http://www.GrowTime.tv, the series features Ajax Union Co-Founder and CEO Joe Apfelbaum as the host and includes important information for entrepreneurs and business owners across various fields. Each episode focuses on a specific aspect of leading a business, from outreach techniques like email marketing to management tips about hiring the best types of employees. With examples from Apfelbaums own experience and links and resources to support further discovery, GrowTime TV videos provide an effective starting point for anyone interested in learning about business practices.

GrowTime TV began in January 2013, and new webisodes are posted on the website each Thursday at noon. Currently, the series includes eleven episodes and numerous supplementary videos that cover topics in more detail. The latest GrowTime TV episode focuses on optimizing LinkedIn profiles for individuals that are looking to boost a professional presence online, as well as boost business through making pertinent connections. Previous episodes include advice on crafting an elevator pitch, tips for setting effective business goals, and introductions to the best CRM applications. Each month, the internet marketing agency chooses a new book as the GrowTime TV Book of the Month for viewers to enter to win a copy. To win the Book of the Month, viewers can subscribe and share comments about each topic and video.

Online marketing is one of the best things business owners can do to earn more customers and grow their companies. Without the right knowledge, however, its easy to waste time and money on programs that wont work. On GrowTime TV, we show our viewers proven strategies to improve the conversation in Internet marketing, one entrepreneur at a time, said host and Ajax Union CEO Joe Apfelbaum.

The SEO company behind GrowTime TV, Ajax Union, provides many more resources and tools to help companies develop and optimize marketing strategies. The agencys keyword research tool, RankZen, has just undergone a series of upgrades and is now better equipped than ever to help site owners analyze the competitive landscape that surrounds important keywords. Ajax Union also offers a full suite of comprehensive internet marketing services such as SEO, social media management, press release distribution, and pay-per-click campaign management.

For more information about Ajax Union, visit the companys website or call 1-800-594-0444. The marketing team is also available on Facebook and Twitter.

Affiliate marketing programs have been around for years. Amazon.com is probably the best known success story in this type of online marketing. Basically, an affiliate marketing program has an affiliate merchant interested in advertising on other websites. The affiliates host ads on their websites and when users click on the merchant’s ad, the affiliate is paid a commission.

Although big success stories like Amazon get a lot of attention, there are many affiliate marketing programs available. These programs are used for advertising by large and small organizations and publishers, or affiliates, use affiliate marketing as an effective way to monetize blogs and websites and generate an additional revenue source.

If you are interested in affiliate marketing programs, the first step is to select a program that will meet your needs. There are a few things to consider when choosing affiliate marketing programs, in order to find the program that will be the best fit for your website or blog. Choosing according to your niche will help you get the best return for both the advertiser and the publisher.

You’ll want to make sure that the program you choose is reputable. Of course, you want reputable sponsors for your advertisements and quality placements that will bring targeted traffic to the website. Advertisers should start by selecting a program that has a network of vetted publishers to help you find publishers working toward the same goals of generating traffic and increasing revenue.

Consider the commissions paid by affiliate marketing programs and how they are paid. You’ll want to find out if the commission is fixed or a percentage, and whether advertisers are paying for each click or on each sale, as in a pay for results model. Consider how commissions are paid, and issues such as the payout schedule, minimum payout amount, method of payment and other issues related to payment.

In the end, whether you are a merchant or a publisher, you want program that fits your niche. For the most successful affiliate marketing programs, the advertiser should have products that are a good match and targeted to an audience that is similar to put your ads in front of the right people. If the publisher and advertiser is a good match, there is a better opportunity to generate income from the arrangement.

What technology is available from the affiliate program? How are results of ad campaigns tracked? Whether you are the publisher or advertiser, you want an easy to use system with tracking tools to generate reports with information to assist in managing and planning future campaigns. It should be relatively easy to monitor your affiliate marketing efforts and the results.

Media Trust offers a full range of services for affiliate marketing and our extensive network of advertisers and publishers provides many opportunities to increase income for advertisers and publishers. We have the service and technology to create and manage campaigns across a wide range of online media. Visit Media Trust to learn more about affiliate marketing programs.

Social media is changing the way we communicate with each other on a daily basis.  We can now connect with friends, family and even companies in ways that had never been possible before.  As a result, the proliferation has lead to the rise of social marketing media. It didn’t take long for companies to understand that they could advertise their products and get information to customers both new and old. 

However, social media marketing will only work with a good plan.  You simply cannot just jump onto the latest social media site and begin advertising without having a good idea of how to maximize your dollar and views. 

In fact, creating a social media marketing plan requires that you follow a few simple steps.  First, you must determine how much time and money you have to devote to social media marketing.  Many times this will depend on the size of your business, the size of your budget and your overall goals.  If you are the sole owner of a shop who is just looking to expand your horizons, you may need to spend less than fifteen minutes a day promoting yourself on social media sites. However, a larger company may employ people whose only job is to promote the company online. 

Next, you will want to check out social media sites such as Facebook, LinkedIn and Twitter in order to see what your customers are already talking about.  This will give you a good starting point to focus on and can also give you some insight into your competition at the same time. 

The next step is to determine which mediums and sites you want to advertise on.  If you are a small company, you may want to start with just one site and as you get more comfortable, add others to your media marketing plan.  You will also have to determine how you want to monitor these sites.  This can be done manually or by getting an email when you have a message or even a text.  You may also want to set up a Google Alert so you will know when your company gets a mention on the web. 

Your next move will be to figure out how often you will post on each social media account.  In order to not ignore one, it may be a good idea to keep a schedule of special promotions or other events to ensure that you are posting in good order.  You may also want to experiment and see when your posts get the most responses and adjust your posting time and frequency. 

One you figure out how you want to proceed with your online marketing plan all that is left is to put it in place.

A successful online marketing is all that stands between your business and bringing in a lot more money.  In addition, it doesn’t take a lot of work or time and you can find yourself in a much stronger position for your business by using the internet to your advantage.

Find More Social Media Marketing Plan Articles

Bangkok, Thailand (PRWEB) March 22, 2013

The site features in-depth profiles of over 400 providers in Thailand, India and Singapore, and theyve recently unveiled a Facebook page in an effort to improve their reach when connecting worldwide medical tourists with doctors, hospitals, and clinics in Asia.

By adding a presence with the social networking giant, myMEDholiday.com affords customers another convenient way of accessing the wealth of information that the company offers.

One high-level marketing representative at the firm said, Through our website, patients gain direct access to the best medical providers and healthcare facilities, whether it be hospitals, dental clinics, cosmetic/plastic surgery centers, clinics specializing in fertility, LASIK/eye surgery, rehabilitation, or skin care, plus holistic/alternative centers, the list goes on. With the inclusion of a Facebook page, we have a chance to post more information about the industry and the big picture of Medical Tourism which we feel is useful to our customers.

myMEDholiday.coms users can not only research facilities, but contact them directly through an interactive tool which allows for sending inquiries and requesting quotes from specific providers. And, the site features a robust search engine, helpful to discerning patients searching for specific criteria like a facilitys accreditation or its language support, the latter being one of the most important considerations for those travelling abroad for care.

The site also includes a list of travel agencies who specialize in medical tourism, hosts a blog featuring informative posts about medical travel and health tourism, and provides a catalogue of medical treatments that patients can opt for as a medical tourist, which includes information about featured providers, expected wait times, and costs.

While the portal is focused on Medical Tourism, the company is no stranger to social networking. In addition to the inclusion of a Facebook page, the site networks through other popular mediums such as Google+ and RSS, which allows web users to subscribe to their favorite sites and receive instant notification whenever new information is published, making it easy to stay up-to-date.

About The Company:

myMEDholiday.com is a comprehensive Medical Tourism portal and ratings site with offices in San Francisco, CA and Bangkok, Thailand. They provide direct access to detailed information about top medical and healthcare facilities around the world, giving patients the tools to locate, compare and contact medical travel or medical tourism providers quickly and conveniently. Their management team has over 15 years of experience with online travel and internet marketing, and has implemented a wide range of successful websites and e-marketing campaigns, and their aim is to work on behalf of patients and give them the information needed to make the right choices, while helping them find a safe, effective and cost-saving alternative for their health and medical needs.

To learn more visit – http://www.mymedholiday.com/

Ready to transform your business, your profits and your life? The simple answer is that you can. No matter what you sell, there are thousands of potential buyers looking to spend money with you.

Start a blog
Starting a blog is an excellent way of engaging your existing audience as well as attracting new customers. However, blogs do take time and patience so only start one if you have the time to put into it.

Shopping comparison websites
Examples: Price Grabber, Kalka, Google Product Search
Description: Not technically just for local marketing but you can list your products for free, with customers often able to search and compare products by location.

Business Review Websites
Consumers often turn to websites like Yelp in order to find out if a business in their local area is good or not. Consumers often review customer service that they were provided, product selections and other aspects of businesses around their local area.

Copying the competition
Don’t think that you’re competitors know what they’re doing. Just because they’re advertising in a publication or magazine doesn’t mean that it’s working. Don’t be a follower – usually the chances are that advertising elsewhere will be more effective.

Social Media
Social media is one of the easiest and most effective ways to bring online attention to your business. Of course Twitter and Face book are free and they both allow you to choose who you connect with, so if you’re only marketing to local people, you can keep it that way.

RSS & Newsletter Marketing
Don’t trust yourself only in RSS feeds. A lot of users are “old-school” and prefer e-mail newsletters. Always offer this option.

Another good newsletter tactic is to offer a periodical e-mail digest with the top stories in a certain period. A week, a month etc. Maybe some of your visitors missed a few interesting posts/articles.

Use Twitter to Get More Online Traffic
Twitter marketing, done right, can send thousands of visitors to your site with one short message. If you like fast results then you will love it when you join Twitter and can quickly build a targeted group of followers. It helps you connect directly with your prospects and customers in order to get the most out of your business. At the push of a button you can run a promotion or send share an inspiration quote with your Twitter followers.
Online small business marketing is one of the most lucrative avenues as appose to leveraging the offline old school advertising and marketing techniques like Magazines, Direct Mail, Newspapers, Yellow Pages bill boards you can now create a greater long lasting impact with …

Find More Marketing Ideas For Small Business Articles

Small Business Internet Marketing
Gulf Media Solutions provides a variety of promotional packages and services for local businesses, lawyers and major law firms. We offer web design services, web hosting, web site development, internet marketing, and SEO content writing and management.

As search engine specialists, we help local businesses create marketing goals for online promotional campaigns, develop content to target a specific client group, and manage search engine and web site activities to hedge ranking fluctuations and drive traffic to a client‘s site.

Client Website Maintenance
Gulf Media Solutions can implement, manage, and update your internet marketing campaigns. We monitor legislation and revise information for accuracy. We reduce costs for clients by repairing broken links between client and external sites. We develop online marketing strategies to drive traffic. We create keyword search content to attract clients and increase ranking priority with search engines.
Search Engine Optimization (SEO)
At Gulf Media Solutions, we develop SEO strategies to help lawyers and businesses nationwide generate clients and leads, to improve search engine results, and to increase web traffic to a site. As search engine optimization specialists, Gulf Media Solutions provides the following standard SEO services:
Research and Search Engine Ranking: To enhance visibility on the web for our clients, we research a client’s niche area, the demographics for a particular target audience, and the popular marketing keywords for that group.

Site Placement: Gulf Media Solutions can select the best position for your online visibility.

We also maintain websites, monitor site rankings, and increase positioning with search engines. We submit client websites to relevant web directories to increase traffic to the site and to improve the effectiveness of the marketing strategy.

HTML Optimization: We create code for clients in order to optimize their position on search engines. By enhancing content and search engine results, we can help to increase a website’s visibility, popularity, and relevance. We create and build links for our client’s site with other authoritative websites.

All of these services allow Gulf Media Solutions to help their clients increase exposure on the web.

Pay Per Click Campaign Development (PPC)
Pay-per-click advertising is one of the advertising tools that Gulf Media Solutions use to drive traffic to our client’s website. We analyze traffic results and statistical information, test click-through rates, enhance web site optimization, monitor bid management activities, and manage online marketing campaigns. We maintain client websites by performing the following duties:
Managing client accounts
Changing settings
Monitoring expenditures
Tracking keyword searches
Creating, building, and classifying keywords

Gulf Media Solutions uses pay-per-click advertising as an initial technique to generate site visitors and to increase the efficiency of client internet marketing campaigns. With some of the features of our PPC software, we provide clients with updated information on marketing campaign web activities, click frequency data, and return on investment (ROI) percentages.

Marketing Promotions Planning
At Gulf Media Solutions, we also employ traditional advertising methods to help our clients gain exposure by utilizing common tools such as electronic newsletters and press releases. We also offer other services and products to our clients such as customized e-mail accounts. We create can templates to help clients develop newsletters and customized e-mails that appeal to a higher clientele.
Web Analysis and Reporting Mechanisms
Gulf Media Solutions uses web analytics software to track and analyze ROI (return on investment). With software that mines data, they provide clients with marketing strategies that help to improve the effectiveness of online legal promotional campaigns. By reporting traffic data monthly

In addition, we use our web analysis software to track the length of time visitors stay on a website and to determine the strength and/or weakness of a landing page. The software allows us to determine what a site visitor reads just before leaving a web page. By studying the data from contact forms, we can create new keywords to drive traffic to a site, increase site appearance, and boost optimization.