Category: General

Kennebunk, Maine (PRWEB) May 23, 2013

In April this year, the 2013 Local Search Associations annual conference was held in Las Vegas. With representatives from all over the world, there was a lot of discussion on where local search marketing is today and where it is headed tomorrow. Local business owners spend countless hours perfecting their craft and growing their business. It falls upon the professionals at My Local Leads to provide trusted guidance and support when trying to promote local companies through the use of modern marketing techniques and technologies.

This summer, My Local Leads is launching a number of brand new initiatives to better help small and medium US businesses get the phones to ring, get the leads, and grow their businesses. These unique offerings focus on specific aspects of search engine optimization, mobile marketing, and local search marketing. These specializations allow businesses owners to gain the benefit of experienced advisors and make the right choices when it comes to delegating the marketing budget. Local companies may want to focus on different areas of their branding such as video production, mobile website development, content creation, social media marketing, or a related item. Each of these things can be developed separately, although the expertise and specialization provided by My Local Leads makes it so that they each work together as parts of a cohesive branding and marketing campaign.

Key points to keep in mind when it comes to local search marketing include the old internet marketing adage of content is king. For years, people have worked at gaming the search engine algorithms to gain the best possible results without provided the end user what they actually wanted. Often, this is referred to as using black hat techniques, cheating in the internet marketing industry. Search engines including Yahoo, Bing, and Google have continued to modify their search engines in an effort to be most useful to consumers. The idea of having pertinent, interesting, and timely content on a website is paramount to higher rankings. The weight of this single facet continues to grow heavier and heavier while other techniques such as back linking and bookmarking have grown less important over time.

Social media has grown at such an exponential rate, no local business is complete without an effective social media marketing campaign. The benefit of social media in the way of Twitter hashtags, Facebook comments, Google Plus interconnectivity, and other tactics continues to increase. Social media is the traditional word of mouth and grassroots advertising taken to a whole new level.

Mobile devices have become the norm rather than the exception. More than 60 percent of consumers today look for local businesses on a mobile device. At the same time, the high quality and easily quantifiable analytics traditional to internet marketing and local search are not as effective with mobile marketing. With a website, return on invest (ROI) is measured with click through rates (CTR). With mobile media, what becomes more important is the consumer behavior after the initial landing. Consumers may look at a map and drive to the store or make note of the phone number to call when they get home. Those local search marketing teams that focus on offline conversions as well as online conversions have done quite well over the past year or so, as mobile search has more than quadrupled.

My Local Leads works to keep on top of the changes in mobile marketing and local search technology. Their years of experience benefit local companies around the nation and they are excited with the advancements being made in the industry. They are really looking forward to these new product launches as they will be able to provide highly diversified solutions for all variety of businesses and all manner of budgets.

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Marketing is considered the backbone of businesses. Good businesses have become best based just on some effective marketing strategies. There is now huge competition between organizations on the different ways and means to advertise and promote their commodities in order to bring in and retain valuable consumer loyalty. Businesses are under continuous pressure to bring in new and innovative changes in their marketing strategies to maintain brand value. Technology over the years has played a major role in creating and amending techniques of advertising. Marketing has come to a level, in which only those who can manage to foresee the changes and implement have better chances of enduring.

Social media marketing is one such area that has made a huge impact on many businesses. Everyone has begun to acknowledge the importance of adapting to it. The concept of social media marketing mainly refers to the method of promoting business or websites by means of social media channels. It is an influential advertising approach that is re-defining the world of communication. It is one of the cut-price promotional schemes that use businesses with high volume of traffic. Social media marketing is an effective mode implemented by developing businesses for trading their products/services or just for circulating valuable material for ad returns.

Social media is a constructive gizmo, via which businesses are able to place information, product descriptions, promotions all entrenched in the series of networking. New and innovative proposals are being raised to reach out to prospective consumers. Almost all business organizations are assigning budget benchmarks for online trade expansion with social media marketing.

Social media marketing crafts a positive impression in the mind of its users.

It has consigned customary structures of marketing to lesser treads in the priority sequence. Progressively acknowledged as the most efficient process of marketing and advertising, social media optimization targets a well-defined consumer group. Considering the reach and extent of social media, more and more companies are joining the circle. Social media marketing services are particularly useful for beginners who have budgetary limitations. These systems of advertising are worthwhile and profitable and very advantageous for petite businesses.

Social media marketing services offer great opening to the promoters to bond with those who are ignorant about the business, brand or products and services. It is fastest and best form of marketing medium to tie with retaining and prospective clients. A good number of social media marketing groups recommend web services to the businesses in order to achieve targets.

Social media marketing techniques is a good means to share knowledge about the products and services. Marketing via social media gives a perfect platform to promote upcoming dealings and future product launches. Using these services, customers are up to date on the latest business expansions.

Social media marketing agencies use articles, blog posts, social posts and so on for notifying potential clients about their products and services. Most of the firms also take into service forces of guest bloggers in exchange of links. If the guest blogger is a celebrity, then that adds authority to the website. Social media advertising firms also use various blog proposals to generate forceful content for the guests.

Last but not the least, one of the vital qualities of social media marketing services is site building and link building.

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Before moving on to understand the benefits of local internet marketing, let us first understand what it really means. Web marketing that is targeted through the use of tools such as Google Maps, Social Networking Websites and Web directories typically helps achieve local promotional goals. It is more relevant for businesses that wish to grow within the realms of geographical boundaries with the help of the internet.

Why must I focus on a Local market when I reach the World?

Believe it or not, in the long run you may realize that is a lot simpler to focus your website on your local business and drive a targeted traffic towards your website and physical stores as against developing pages that are targeted to a larger and more generic audience around the world with a much lower rate of conversion.

How does this benefit my Business?

The primary benefit of local internet promotions is simply acquiring targeting traffic that is more likely to convert into functional sources of profitability as against those which are located in different parts of the world. For Example, if you have a store in Vancouver, and your website undergoes an internet marketing Vancouver specific campaign it is more likely that a potential customer from the city is going to avail your product or service than someone who accesses your website from Toronto.

It has already been established that local online marketing is relatively cost-effective, simpler to execute and more effective in terms of conversions.

The fact that one needs to be less aggressive when it comes to local web marketing also means that it is going to cost you a lot less. Your SEO strategies can get a lot less complicated thus giving a higher return on investment.
 
Similarly, when you are implementing a local internet marketing strategy it is obvious that you are also competing with few people. There will be few people who focus on keywords such as ‘Quebec Hair Dressers’ in comparison to just ‘Hair Dressers’. Penetrating through the location specific set of keywords to enhance your over all search engine rankings becomes a lot easier especially if your business hails in smaller towns.
 
One may see a drawback in the fact that you are reaching out to a much smaller audience, but at the same time you are reaching out to an audience that is more likely to render your services than others.

Though local web promotions may seem like a less ambitious project at the beginning, you will soon realize that it has more benefits to offer than one can imagine. It is definitely a highly recommend exercise to drive more quality traffic to your website.

Search engine optimization is the best way to improve your business in the internet. You need to really work hard to get a secured place in this industry. If you don’t have experience or expertise in the frills on internet marketing then it is advisable to outsource your works.

Outsourcing your works to an internet marketing company will help you to perform all the marketing works with high precision and care. This will be obtained only if you choose the best internet marketing agency. It would be a very difficult task for you to choose the best, as there are a lot of companies throughout the world.

All your works related to online marketing will be performed by the professionals in internet marketing agency. This is far better than you performing all the works. You can therefore spend you time in working for your business.

You should go through the company website and their services and choose a company. Choose a company which has good experience and are performing white hat techniques. According to each search engine you need to change the strategy. If you are choosing a good marketing agency then they will perform all the necessary work according to each search engine.

Choose your budget for your online marketing works. Then according to that choose the marketing agency. There are many companies which are providing dedicated service at a very less rate. For those you need to outsource your works. Now outsourcing the works to a distant company is practiced by many businessmen.

Outsource online marketing

Online marketing company

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Vancouver, British Columbia (PRWEB) May 21, 2013

According to the U.S. Small Business Administration, there are 23,000,000 small businesses in America http://www.sba.gov/content/small-business-trends. These small business owners must be experts in marketing technology in order to reach new customers and maintain relationships with current customers. The Internet has made it easy to reach out to potential customers across the globe, but it has also been problematic for business owners because the Internet can leave them confused and overwhelmed with information – not knowing where to begin.

Just five to ten years ago, small business owners had two choices to make – how big should their Yellow Page ad be and how much should they spend in the local newspaper. In order to compete on a larger scale, small business owners now need to look outside just the traditional methods of advertising – they need to include Internet marketing as well. Social Media and the Internet have become important sources of information for so many people.

Facebook accounts for one out of every five page views on the Internet. (iMedia Connection)
Of Facebooks one billion-plus users, 57% access the site from mobile devices. (Jeff Bullas)
9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
Twitter has more than 500 million active users as of 2012 — generating over 340 million tweets daily — and handling over 1.6 billion search queries every single day.
In January 2012, YouTube reported that the site was receiving more than four billion views each and every day. According to Comscore data, the average time spent watching video on Youtube is now 418.2 minutes per user, per month.

Small business owners know they must embrace the Internet if they are to survive and they must learn how to effectively market their business online. The School of Internet Marketing was launched in order to serve that need. The school provides ongoing resources, with expert instructors and the courses are designed to provide the types of classes business owners need every month – continually updated with new information with courses that focus on the fundamentals. All courses are 100% web based. There are 12 core courses, with one new course added each month. The courses are provided as video lessons, workshop style, which means the student actually does the work during the course so that by the time theyre finished the lessons they have completed a goal, such as developed their Facebook strategy or launched a business page.

Each lesson ranges between 30-60 minutes and is also available with companion audio and workbook. Courses are designed for small businesses who are looking to build their personal or corporate brand. Although these courses are designed for brand new people to the online world they are simple yet powerful courses designed to teach a new business owner how to develop new leads and customers online.

The School of Internet Marketing also provides expert audio interviews. There are more than 80 interviews in the archives, with two new interviews added each month. The interviews are 30-45 minute interviews and feature other business owners who have successfully transitioned over into the online world and/or experts in the industry such as software providers, educators, heads of successful companies and more.

The School of Internet Marketing is ideal for the busy business owner since they can access classes from a laptop, tablet, smartphone, or home computer. Users get full, unlimited access to all courses and all interview for just $ 47 a month. Learn more at http://www.theschoolofinternetmarketing.com.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $ 47 per month. Please visit http://www.theschoolofinternetmarketing.com for more information.

Contacts:

James Martell, VP Business Development

Clearbrook Web Services, Inc./ The School of Internet Marketing

Phone: (604) 535-6352

Email: james(at)theschoolofinternetmarketing(dot)com

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Social Media is any online platform where people can connect, communicate, develop a relationship with each other and ultimatley do business togeather. Over the last few years social networking sites have become more and more main stream and people are beginning to discover how useful they can be for a new kind of marketing.

It’s called relationship marketing and it works very much like the word of mouth marketing of years gone by. Recent studies show that people believe less than 25% of the marketing messages they receive but conversely they do believe over 75% of what they are told by their peers.

Do you remember how people used to gather together on their front porch on Sunday afternoons to talk? Or how women went once a week to the hairdresser and used to sit and visit while they were waiting for their hair to dry. The Social Media sites have become the front porches and beauty parlors of of the Internet.

They are the perfect places to market your products and services using relationship marketing? If you would like to give the Social Media Marketing a try here are the 7 most important ingredients for a successful Social Media Marketing Plan.

Ingredient #1 Your Blog – Your self-hosted WordPress Blog should be at the center of any Social Media Marketing Plan. It’s very important that it be self hosted so you have control over the content. The social networking world is driven by content so your blog needs to be on a site where you have total control over what your prospects see. Free blogs are fine for family information sites but they are not suitable for any site you wish to use for business. The people who host those sites are in control.

They can add advertisements or even take your site down at any time.

Ingredient #2 Your Email List and Autoresponder Service – One of the most important pieces of a Social Media Marketing plan is the ability to grow a list of qualified people. You do this by having an Opt-in box somewhere near the top of your Blog. You also need a freebie (a gift of something of high perceived value) that you give away to visitors when they give you their email address. You can use this email list to send newsletters, special announcements and marketing messages whenever you have something valuable to say.

Ingredient #3 Your Twitter account – Twitter is the micro-blogging platform that is taking the world by the storm right now. Get a Twitter account in your own name if possible. If your name is taken, then add a middle initial or underscore between your first and last name. When you sign up, make sure to include a good picture, preferably a headshot, with a light colored background. Your short profile should include your most important keywords.

Ingredient #4 Your Facebook Fan Page-Fan pages are the business side of Facebook and they are separate from your profile page.  They are valuable for SEO because they are indexed by Google. Unlike on your profile, you can send marketing messages to your fans at anytime. You can also have as many different Fan Pages as you would like in your name or in the name of your business.

Ingredient #4 Your LinkedIn account -LinkedIn is the most formal of all the social networking sites and they are a must for anyone who is in the professional world. Make sure you completely build out all the different categories including your education and previous work history. LinkedIn is the first place a prospective employer or joint venture partner will go to find out about you, so an incomplete profile tells them you don’t follow through.

Ingredient #5 Your YouTube account – YouTube is owned by Google so videos have a gigantic impact on the page rank for your name or your business. Short and sweet is better than longer videos with studies showing that people click away after about 1.5 minutes. Make sure to include your keywords in your title and description and add your URL to the description as well.

Ingredient #7 Your Google profile – Google allows you to maintain a public profile which should include links to all your other social network sites, and a good description of who you are and what you do. Try to keep this as up to date as possible. Since you won’t spend any time there updating  your status, I have put it on my calendar to check and make sure all the info is correct at least once a quarter.

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Do I need a social media agency, for my business promotion? This is the question a lot of business owners ask today. The answer can be revealed from the services offered by a social media agency.

In todays interactive environment, an effective social media agency exchanges more than just business cards. The agency knocks on smart phones, exchange Twitter handles, become friends on social networking websites, and if the solution is not found they explore and analyze it from various search engines and other online resources. Nowadays, customers are making their choices in the same way. Not only are they buying products and services, they are also talking about them. Customers are not only sharing their product experiences with family and friends, they are sharing it with entire world. Todays social media takes word of mouth (WOM) to an entirely new level. Competition, changing trends, and digital marketing technologies have created new expectations and goals for business firms.

The key for achieving your goals is to outsource branding task to a reputable digital agency which can do the job without engaging into some trial and error schemes. First building and then keeping an image at social networks is crucial for the success of any business or brand. A good image whether online or offline requires that you fulfill your promises to customers and meet their expectations and demands. It is also important to deliver products or services exactly as they appear in ads and other marketing campaigns. It also includes being able to react to rumors and criticisms in a positive manner without losing composure.

Social media programs offered by a creative digital agency emphasize to create content that attracts attention. This encourages readers to share that information within their social network. As a result, a corporate message passes from user to user and becomes more trustworthy and effective because it is coming from a known and trusted source, as opposed to the brand or company itself. The social media marketing agency you hire will also look into other marketing strategies and make recommendations on the means you can use in order to promote your brand. Marketing strategies include advertisements and other existing promotional activities.

An effective social media agency can do great wonders for any business. The agency will execute the process by getting a complete knowledge about the nature of your business, and then proceed to devising a brand design that would truly fit to the image you want your products or services to project.

Information Worth

‘WWW’ these three magical alphabets transformed the world. Distances are shrinking day by day, just because the ‘Information Technology’ nations and the populaces are exchanging their thoughts and exploring multiple things via ‘Information’. Where we use the term ‘Information’ technically we talk about the content which is published on the Internet. IT is growing every day and content is the main thing making it huge. Content development is just like the ‘Current’ in the ‘Circuit’ of IT.

Content Significance

Content development services have turned into a compulsion because content is the essential division of the online marketing (SEO & SEM) plans. Content plays a significant role in online marketing effort by magnetizing internet searchers (GOOGLERs) and stimulating them to spend more time on certain websites. Content should be keyword rich to get optimized. Highly optimized content gets high traffic.

Outsourcing

Internet has certainly made a heaven for entrepreneurs to start their own business easily. However, while starting a business is easy, it is really difficult to be successful because there is huge competition. The good news is that the competition can be taken positively. Competition inspires creativity and helps people devise systematic ways of getting out of complications. If you want to get optimized and at the same time boost your productivity then you should outsource your content development projects. Among many benefit, outsourcing is cost-effective and result oriented.

Focus Your ROI

Don’t get confused when hiring a content development services as there are many companies which are already implementing outsourcing.

Outsourcing will help you to be more optimized because if your main business is not ‘Online Marketing’ then you should avoid to hire a bunch of real time employees. Just set milestones and chose a outsource company for your projects. You can benefit from their expertise and monitor their performance through results.
Choose the Best

The truth is that not all the outsourcing companies out there have the competence to be your back-end supporter. But there are a select few companies that offer the quality of services that you desire and your business deserves. Once you get the right outsourcing company working for you can sit back and monitor their work as they will apply their expertise through a target orientated and cost-effective approach.

The ultimate purpose of Social Media Optimization, just like Search Engine Optimization, is to draw visitors to a particular website and increasing its visibility on the internet. However, how SMO differs from SEO lies in the fact that although Search Engine Optimization concentrates on redirecting traffic from search engines, Social Media Optimization targets driving traffic from sources other than just search engines. However a successful Social Media Optimization strategy leads to an improved search engine rating for the website.

Social Media Optimization methods can be implemented in two ways:

Features added to the website directly in the form of RSS feeds, sharing, polling and rating polls and including third party functionalities such as Images and Videos.
Promotional activities such as blogging, discussion forums, commenting on other blogs, micro blogging sites such as Twitter as well as using social networking websites such as Orkut, Facebook etc.

Social Media Optimization can be understood simply as “word-of-mouth” publicity, done through the use of social networking websites, blogs etc. Social Media Optimization is also a form of viral marketing, where the publicity is done not using family or friends but through tools such as blogs and social, image and video-sharing websites.

Social Media Optimization has much more applications than just gaining more visibility on the internet. Companies are using it to expand their horizons and use Social Media Optimization for product development, recruitment, brand building, business development, customer relationship as well as public relation exercises. It allows for a more healthy relationship between the company and the consumer, allowing direct interaction and transparency.

Smart businesses resort to not just Search Engine Optimization for their growth but also throw in a healthy balance of Social Media Optimization to leverage the most out of their resources.

Some healthy practices to make the most of your Social Media Optimization strategy are as follows:
Boost your linkability: Make it easy for visitors to reach you by establishing links with various websites.
Make tagging easy: Your webpage should be easy to tag and bookmark for future references.
Help your content travel: Use social media to make sure your website easily to view for the target base.
Be a user resource: Even if it doesn’t help your cause directly, make sure your website is useful to all its visitors.
Reach out: Social media works best with communication from both ends. Interact to receive more visitors.
Create content: Ensure that your website is interesting and relevant to your target base.
Reward inbound links: Links leading to your website should be encouraged and rewarded for their help.

Social Media Optimization is considered to be an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations, which care about their online presence. To sum it up, Social Media Optimization is an integral part of emerging businesses. To thrive in today’s highly competitive market, it is the need of the hour.

SEM Infotech, SEO Company India provides professional seo services and smo services.

The reach and connectivity of the internet is hidden from none. Its widespread popularity and accessibility has only made it more popular over time. It is no wonder that the marketing industrys more preferred medium is now internet. It provides the marketing industry with an edge which few others can match up to.

Terms like Search Engine Marketing, Search engine optimisation and e-mail marketing are the talk of the town today. Internet is taking the marketing industry places. Some of the most common types of business models associated with online marketing are:

E-Commerce: In this type of business technique goods are either sold to the buyers or other re-sellers directly. There are numerous websites specially designed for the same purpose.

Lead based websites: These are organizations that help gain sales leads directly from their websites. They play a major role in moulding the customers for the sellers.

Affiliate Marketing: This type of business model supports the selling of products designed and marketed by some other entity. A third organization conducts the sale of the product for a share in the profit. E-Commerce provides the maximum opportunity for affiliate marketing.

Local Internet Marketing: A small local company makes use of the internet to gain the trust of customers by their marketing activities for a given product. This ultimately results in the good online sales.

Blackhat Marketing: Deception is the prime motive of this type of marketing activity. It often employs methods like spam, and routing individual to pages they never requested for. This is basically applied to divert web traffic to a specific website.

The advantages on online marketing are numerous ranging from the loc cost involved to the unlimited reach provided by the internet. Customers also have the freedom to have detailed information about their purchase before buying the goods at their own suitable time. Besides its also easier for the advertisers to monitor their marketing activity. However online sales definitely lack in the field of letting their customers touch, feel, smell and try the products before purchasing them. To compensate for this drawback sellers offer to accept the return of sold goods on a few conditions.

Security is another important concern of online marketing as buyers run the risk of disclosing their personal information to someone who might use it for malpractices. The sellers keep trying to gain their customers trust though by various lucrative promises of privacy.

Internet Marketing Consultants are hired specially for building good relations and gaining the trust of the customers. It can be said that internet marketing industry if freed from the spam problem and privacy issues can be the most user friendly affair ever.

Online marketing is very cost effective for the advertisers point of view and offers payment options like pay per click, pay per action, pay per play, etc. It is really a boon both for the advertiser and the customer as its advantages are numerous and its reach unaccounted for. Just a bit of caution can easily prevent you from landing up in black hat marketing technique.

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