Category: Inbound

Palo Alto, CA (PRWEB) April 18, 2013

Consumers today are expert comparison shoppers, always on the hunt for the best online or in person deal, but when it comes to their hard money mortgage, borrowers often lock in their first home loan offer. According to a new Hard Money Calculator survey of 3,822 homeowners conducted online, 96 percent of American consumers compare prices when shopping for anything, but nearly 52 percent obtain just one hard money loan quote. By comparison, when shopping for a television, consumers research an average of 6 models before making a purchase. This explains why fewer than 4 in 10 (39 percent) borrowers are very confident they received the best possible deal on their current hard money mortgage.

Based on a national sample of current homeowners who were involved in looking for their hard money loan, the study revealed 75 percent of consumers use the web to comparison shop, yet just more than 2 in 5 (39 percent) shopped online first for hard money rates. Additionally, although nearly 40 percent obtain just one hard money loan quote, more than 8 in 10 borrowers (81 percent) understand interest rates vary between hard money private lenders. Shockingly, only 1 in 10 (10 percent) understood that individual private trust deed investors usually do the actual lending through those hard money lenders.

Frustration also appears to be at the root of this hard money dilemma. According to the survey, 80 percent of borrowers find shopping for a hard money mortgage frustrating, citing the complexity of the terms (41 percent) and long drawn out process (30 percent). While only (9 percent) sited the high rate and cost as the frustration.

All Program Match data is compiled through the use of accurate, real-time, internet-based data collected from housing funding sales trends and lender behaviors such as recorded deeds and final closing statements.

Hard Money Calculator is the nation’s only online source for competitive hard money loan offers. The proprietary system empowers consumers through an online hard money loan marketplace which connects borrowers, brokers or realtors to 362 direct lenders that all compete for the hard money loan business. With the most Hard money online tools and resources to help consumers find the best non prime loans; Hard Money Calculator is the only place to find the lowest rates and the highest loan to values in each and every local market.

HardMoneyCalculator.com is averaging around 104 new funding program matches a week.

Alternative Lending Magazine is the unconventional guide to the unconventional lending market. This cutting edge interactive monthly magazine that empowers actual funding through program matching rather than lender listing uses a proprietary technology system with an automated underwriting process that evaluates consumers’ unique non-conventional loan request and their capacity to afford it. The proprietary decision-making technology is based on program matching, property eligibility, underwriting, ability to pay review, lender analytics, strategy and loan scenario modeling. The system will match the actual program that will fund a loan rather than give a list of numbers to call.

To find out more or become a regular subscriber please visit AlternativeLendingMagazine.com.

Related Local Business Marketing Press Releases

Every organization is trying to come up with marketing strategies that guarantee success. With this aim, marketing teams implement lead generation processes in order to generate quality leads. But these techniques are often based on assumptions about customer intent. Hence, in most cases they do not yield the desired responses.

Since no two prospects are the same, marketing teams cannot expect great results by employing a common strategy for all prospects. Each prospect has to be dealt with individually based on accurate information about their intent, interest level and readiness to buy. And this is possible only by automating the entire marketing process. Marketing automation is based on a software platform that helps marketing teams in generating quality leads by personalizing content, and automating the timing and delivery of marketing messages.

What Prospects Want From Marketers

In the pre-Internet era, consumers had limited or no means to verify the quality of a product or compare it with competitive products. But today they have access to a wealth of information over the Internet, and are very sure about their preferences. They make no compromise in choosing products that suit their requirements. They believe in finding answers themselves, and so they research extensively to understand the different choices available.

Therefore, by the time marketers approach buyers, most of them have already made a decision.

Buyers no longer need the advice or support of marketers; what they need is timely information that can help in decision-making. And this is where marketing automation comes in handy.

How Marketing Automation Software Can Help

With marketing automation software, marketers get useful insights about buyers’ likes, dislikes and preferences. Marketing automation software can help by observing and analyzing buyers’ online and offline behavior. By tracking and understanding their digital body language, automation tools come up with details that help marketers comprehend the actual intent of buyers. And by employing lead scoring techniques, which are part and parcel of every marketing automation platform, marketers can categorize and prioritize prospects according to their positions in the buying cycle. This helps marketing teams to decide whether a particular prospect is ready to be passed on to the sales team, or should be held back and nurtured further with personalized messages until the time is ripe for sales reps to take over.

Marketing automation software is therefore the most valuable asset for marketing teams, as it can not only help generate quality leads, but also close deals faster.

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You have to keep up with modern technology such as online marketing. Research has shown that 95% of people in every developed country will search for a local business on the internet before they will grab the yellow pages to do this, and research also shows that 98% of all consumer researchers do not look further than the first page of any search engine.

This means that small business owners need to step up and get a proper web page ready for their businesses in order for potential customers to find them. An Internet marketing plan for small a business needs to be part of their marketing strategy, but not many of them know how to present their page to the consumers.

Local Business Online Marketing is the answer to local businesses. The people who work with their sites know exactly what is necessary for the local businessman’s site to be optimized and they know internet marketing very well. That allows the business owner to concentrate on what he/she can do best. Local businesses could double their clients within 90 days if they use online marketers to do the Search Engine Optimizing for their sites.

So your customers are looking for you online!

Over 1 Billion local searches ever month (and growing 50% every year) 90% of buyers search online first, vs. using the yellow pages or other kind of methods.

Can they find YOU?

2 out of 3 people use Google to find businesses online.

Can they find you even if they don’t know your business’ name?

97% of people use the internet (at home or by mobile phone) to search for some kind of business online. 37% of those searchers are searching for a business or service locally, meaning it could be yours too.

70% of people don’t look further than the first page of Google and 90% of those people click only on the 3 first natural advertisements, because they know that if a business is on the first page and in the top position, they are specialists in their area and that they got the authority.

Here’s how people click:

#1 ranked site gets 41% #2 ranked site gets 12% #3 ranked site gets 8.5%

You’re THE authority, your business is EVERYWHERE online, and people choose you over your competitors.

Get Listed

Get listed in the Big 3 (Google Local, Yahoo Local, Bing Local)

Dominate

Your site appears in local, natural, and paid search results.

Move Up

Dominate the front page by making your site search engine-friendly.

Lead the Pack

Use videos, press releases, articles, social content sites, online business directories, and online review sites to make the search engines fall in love with your site.

Your Phone Rings Off The Hook

Your customers can find you – and you see the results in your increased profitability.

Let’s Look at the Numbers:

Let’s say…

50,000 people are looking for your services each month.

If you can get even 10% to come to your site, that’s 5,000 visitors a month.

If only 5% of that traffic CALLS you about your services, and only 25% of them are buying…

that is 62 NEW customers in a month.

The Challenge:

Getting your website up and running is just the first step. Next, you need to create a stream of regular traffic there. We run highly profitable content-based traffic generation campaigns on a month-by-month basis. No long-term commitment is required.

The Solution:

Make sure you are marketing online using the keywords people are actually using to try to find you (without knowing your business or website name).Make sure that when people use those keywords your site shows up all over the first page of search engine results.

The Result:

More visitors…More customers…More sales…More Profit…

I know that you want to be ahead of the pack and you can become that if you make a smart move by outsourcing your work and give all your attention to your valuable clients. http://http://nzlocalbusinessmarketing.com/Why_Local_Marketing_Service_.html

Online marketing has the most elaborate operations among the many components of running an organization. It plays a really significant part since it creates the product brands and in the task builds up faithful clients and customers. Additionally , it includes a very essential part in ensuring the steadiness and sustainability of an organization. Without the suitable setup of marketing ideas and also the corresponding promotion campaigns, a business will put up with severe unexpected cuts and will lose the opportunity of a steady and profitable development. Therefore, it’s understandable if promotion also commands the best share of money and resources. Therefore a superb company tries every virtual solutions to enhance its marketing structures and processes. With the development of Marketing Automation software, these marketing structures and processes are made simple, eradicating the problems that affect much the overall output. Now it is the most effective advertising tool, having the promise of enhanced earnings, increased productiveness and enhanced efficiency for the business community.

The marketing world is now experiencing a rather tough competition yet a larger market because it can now attain a large amount of audience through the Online World through internet. Just about every possible client now browses the internet searching for what to obtain. These individuals are an enormous issue to think about. A superb standing and clever business make use of these chances to attract these leads to join up to their products or services. The issue there is how to deal with the overwhelming jobs of managing the laborous and elaborate measures that are natural in advertising industry. Marketing automation software is especially and actually developed in order to meet these needs. It ensures to simplify the once problematic and cumbersome measures and processes. The heavily taxing work of repeated labour will be completed by way of automation with the use of the software. Marketing Automation software therefore reduces the quantity of the exertion of effort and in addition shortens the time in performing advertising tasks.

Marketing Automation software assists in adding a structured distinction of the clients. These patrons are categorized into varying classes or groups based upon the approach, plan and target audience of the company. The purpose of this action is to ensure that the promotion efforts are effectively customized to properly and directly address the specific needs of a certain category, thus, starting the indisputable fact that the resources spent to fund numerous marketing campaigns are properly used and are not put to misuse. For instance, the program will sort out the teens apart from the grown ups because basically both of these groups have a huge variation in terms of requirements and needs. The moment the categorization is complete, a business will have an easier job of creating an individualized marketing strategy that will exclusively entice each of the two groups. By doing this, the resources are wholly utilized and spent appropriately.

The favourable results received using marketing automation software will manifest based upon how correctly it will be utilized. But it will definitely have a massive impact it doesn’t matter how obscure the figure at first. A significant variation will amazingly appear if it is offered the time to complete its supposed usage.

Related Marketing Automation Software Articles

Boston, MA (PRWEB) April 16, 2013

Delfigo Security, the pioneer in intelligent authentication solutions, today filed a utility patent based on the physics phenomenon to enhance user identity management based on individual enrollment data of users to their unique keystroke or mobile touch-based biometrics.

Enrollment in systems that examine behavioral and environmental data based on past inputs can challenge companies and enterprises that prioritize user experience during the enrollment process. While the access capabilities are enhanced and more secure with a robust set of reference data and the additional context it provides to the identity scoring of users, asking the user to repeatedly train a system, or settling for a smaller and weaker data set than would be ideal in order to get results more quickly, can weaken companies resolve to adopt touch-based biometric technology and cause frustration for their customers and global users.

Delfigo Securitys newly developed technology improves the strength of enrollment data for new users of keystroke and mobile biometric solutions, resulting in better scoring immediately following user enrollment. By using unique data that has been submitted by the user to enhance existing enrollment data and its accuracy, Delfigo is able to offer their customers the benefits of a stronger identity access enrollment balanced with the ability to continue to offer users a seamless enrollment experience, with improved results immediately following the enrollment period.

The well known and understood phenomenon of Hysteresis, which is the dependence of a system not only on its current environment but also on its past environment is key to ensure that we turn mobile user data into big data at the micro scale,” said Ralph Rodriguez, CEO of Delfigo Security. “Our scientific team of physicists has taken our unique approach into almost a quantum scale whereby we are able to detect unique dependencies because the system can be in more than one internal state. This coupled with our ability to take a high-dimensional enrollment phase space after user enrollment is complete creates a solution that is truly a game changing leap forward in applying mathematics and physics to identity management.

Identity management needs to account for the concept that past behavior affects the current state of identity, says Hyoun Park, Principal Analyst, Nucleus Research. By reinforcing hysteresis, companies can create an identity state for each user that reflects past behavior rather than simply depending on a static password or identity profile. As a result, companies can develop a dynamic user identification where the current state of identity is defined and amplified by the past.”

About Delfigo Security

Delfigo Corporation d/b/a Delfigo Security, with offices in Boston and at M.I.T. in Cambridge, Massachusetts, is a venture-backed software company providing solutions for identity and access management. The Delfigo solution provides a multi-factor risk-based authentication platform using a patent-pending, artificial intelligence based architecture. The Delfigo software reduces risk of identity theft and fraud for enterprises and ensures regulatory compliances, at a reduced total cost of ownership. Delfigos platform is designed with cloud computing and SaaS needs in mind. To find out more on how you can leverage the Delfigo technology for your enterprise needs, please visit http://www.delfigosecurity.com or call 617-946-0600 or email info(at)delfigosecurity(dot)com.

About Stage 1 Ventures

Delfigo is backed by Stage 1 Ventures, LLC, a venture capital firm specializing in investments in early stage companies. The firm seeks to invest in mobile industry, the executable Internet, or Software as a Service (SaaS), IPTV and Internet video, pay-for-performance marketing and advertising, and security sectors. In mobile industry, it focuses on search and advertising; consumer entertainment, including games, music, and video; content management and distribution, communication, including video sharing, SMS, MMS, and social networking; enterprise and consumer applications, productivity enhancement, and infrastructure supporting all of the above. The firm typically invests in companies that have first demonstrated market enabling IP. Stage 1 Ventures, LLC is based in Waltham, Massachusetts.

Marketing a products or services offered by a company effectively is very important for each and every business to be successfully and to increase profit of the business. Advancement in the technology has changed the life style of the people and hence the marketing technique. In olden days marketing through television and news papers were very effective and helped greatly for the growth of the business. But nowadays marketing through televisions or other methods has lost its value because of the introduction of social networking sites.

Social networking sites like twitter has gained popularity among the internet users and almost all the internet users are a part of anyone of these social networking sites.  Social networking allows the users to find people, chat with them, and make a good relationship with all, share things and gain information and so on. It helps greatly to spread the word of mouth. Seeing its potential, many business people have made use of social media to promote their business in online.

Social media marketing is the best and most effective way to promote your business in online. It is the cost effective way to make your business popular among the targeted customers located anywhere in this world. Even though there is several social networking sites available, twitter is the one of the best and highly used social networking site to promote a business in online. Twitter allows the business to get in contact with its targeted customers, make a good relation with and get to know them better, which could be very helpful in promoting the business.

Twitter marketing is a time consuming but an effective way to popularize your business in internet.

In order to be successful in twitter marketing you should have a good knowledge about twitter marketing, an efficient and effective strategy and should know how to deal with human minds. The success of your twitter marketing depends greatly on the number of twitter followers that you have for your account. The more is the twitter followers for your account more is the chance for you get more customers and many more twitter followers. Increasing the twitter followers increases your visibility and the strength of your profile and hence gets attention of more eyes on what you are tweeting or posting.

Increasing the twitter followers for your account is not an easy task. It requires effort and dedication to be successful. You must have to struggle hard to gain the initial amount of twitter followers that are necessary to make your marketing campaign more effective. Once you gained an adequate amount of twitter followers for your account, the process becomes little easier. You can gain more followers and convert them into customers, just by posting some useful and interesting contents. You can convert the followers into customers by effectively engaging them in twitter.  One of the best, easiest and effective way to gain the initial followers for a twitter account is to purchase twitter followers. Many service providers in online enables you with good number of twitter followers at best price.

Twitter marketing is a great source of traffic to any kind of website. Twitter marketing allows the social media marketers to make use of twitter to gain traffic to their website. Make effective use of Twitter to succeed in your twitter marketing.

Some food supplements exist in markets. They have multifunctional purposes and one of their works is to improve on the illness and present various physical alarms ceaselessly. They are meant to aid in forming and organizing the body muscles. They also increase the energy levels meant for losing weight. Furthermore, they enable the body muscles to be intact and help to slow down the aging process. The hydrolyzed collagen is a good example of those supplements. They also assist in regulating sleep patterns.

This enhancement is mostly enclosed in vitamins or other dietary supplements. Actually, gelatin, a protein is made from the connecting tissues and assists to bond tendons, joints and ligaments. Besides, the supplement helps to keep the skin supple and hence protects it from wrinkling and becoming loose. In addition, it helps to uphold the body muscles by making them soft and firm. This supplement contains 25-30 % of the proteins.

Although the supplement has a high component of proteins and most people confuse it with protein supplements, it does not provide adequate alternative for the necessary proteins found in most protein foods. The reason behind this is that it does not have sufficient amino acids that are cysteine and methionine. Nevertheless, alongside a balanced diet, and ordinary exercises regarding the body muscles, this supplement can aid to advance the development of the muscles, the elasticity of joints and managing the skin by making it soft and supple.

Although the supplement does not have ample amino acids, at least it has a few, which perform the activation of body therefore escalating the rate of formation of muscles. Upon the muscles becoming soft, the rate of metabolism increases hence leading to an increment in the rate of burning extra fats in the body. Although the supplement enhances the burning of fats, it does not do the work itself.

The product can assist to enhance the hydration and the rigidness of skin, if consumed continuously. It also increases the suppleness of skin, thus leading to a state whereby the release of collagen is affected. Collagen is usually found underneath the dermis and is found in firm bundles. When it decreases, the skin begins to sag and fold. When the collagen is substituted, a skin becomes better and hence making one to look tender.

Just like other proteins, elastin is a component of skin fibers. The elastic fibers normally make the skin supple enough such that it regains the initial shape even if it is stretched.

The body has some proteins referred to as structural proteins, which means that they are used in body to make different structures. The fibers which are found on dermis layer can be pulled even to their maximum. When they break, some marks form on skin and are called stretch marks.

In conclusion, hydrolyzed collagen causes an increment of energy in that an increase in the soft muscle finally causes more fat to be burned. When burnt, the fat is converted to energy, which is directed to muscles. Besides, the liver enhances the energy levels by regulating the level of sugar in body.

Find More Cause Related Marketing Articles

The property market is subject to many fluctuations and regulations. Competition is fierce, and the demands that are made on realtors can be heavy and time consuming. Success in this field often relies on efficient and creative services. This requires innovative real estate marketing ideas. For most people the buying or selling of property is a major event, and they require the services of someone that will have only their concerns at heart.

Print provides many opportunities for creative promotions. Branding is important because people often employ the services of a well known brand. You can achieve this instant recognition by using print. Small gifts such as calendars and stationary will help to keep your name in the memory of those using them. It is also beneficial to run ongoing campaigns in local newspapers.

Competing in any field without the use of the Internet is unthinkable these days. It may be useful, however, if you create a web page that is dynamic in nature, providing reasons for repeated visits. An accompanying blog may also prove to advantageous. The opportunity to take virtual tours of available properties, for example, may prove to provide you with an edge. It may also be useful to publish comments from past clients and to ensure that the page is always up to date.

Social networks have also become very powerful marketing tools. On these networks, it is possible to become a familiar name with a large number of people. It is advised that separate profiles are created for personal and business use. The business profile can benefit greatly from an interesting and dynamic personal profile that portrays an interesting person.

Being considered as an expert in your field can pay significant dividends. It may therefore be highly beneficial to stay informed of all aspects of the industry. Where possible, publish your opinions and use your own online forums to provide helpful and interesting facts and tips. You can even consider the organization of periodic seminars. All these actions will contribute towards your reputation as a leader in your field.

Community involvement is not only a worthwhile pursuit, but it can pay significant dividends in business. You may consider involvement in popular causes involving children and animals. By committing some time and effort to these causes you can help improve your visibility and standing in the community. Sponsorships of events can also help in creating a more visible profile.

It is one thing to be popular, but eventually, efficient service will always contribute to establishing a good reputation. Paying prompt and personal attention to enquiries is important. Clients that are fully informed of every little detail of the process are more likely to refer their friends and family. Personal attention has always been the ultimate hallmark of a professional businessman.

As a professional, it can only be to your benefit to belong to professional bodies, such as the local chamber of business. Leadership roles in such organizations can lead to significant benefits. Other advantages include the availability of professional advice when needed, and everybody knows that the old boys network can provide man real estate marketing ideas.

Business card advertising doesn’t have to be expensive. You can make them yourself and avoid the high cost of creating and printing. Make them with some software on your own computer, and have fun creating at the same time. Another idea would be to get some made at vistaprint.com. You can get 250 made up for free.

Now that you know that creating business cards won’t break the bank, what about advertising? Where and how will you use them to promote your business effectively? And also do it for free? Some ideas are as follows. Yes, the ideas below are absolutely free of charge to get your work in front of others.

Restaurants – Don’t let your tip be the only thing you leave your waitress. Leave your business card as well. Always offer something for free, whether it be from visiting your place of business or website. Voice your freebies. Everyone appreciates free!

Hotels – When you’re vacationing, you of course leave your maid a tip, at least most people do, or should. Bored maids WILL read business cards, I guarantee it!

Public Restrooms – This is the perfect place to leave your cards for others to see. You can place a few on the sink countertops as well as in the stalls. You read stuff on those walls all the time, why not business cards!? You could tape them on the wall or leave a few on top of the toilet paper dispenser.

Day Care Facilities – The high cost of these places are forever rising! Most brick and mortar working Moms are consistently searching for an alternative to the outside-the-home work place. These places are excellent for leaving a generous stack of your work at home business cards.

Public Libraries – For libraries, politely ask the owner if you could continuously keep their front desk supplied with your cards.

In addition, the below idea would work extremely well if your business is work at home. These are hard economical times! Skim over the home business section and discreetly leave your cards in a few books.

As you can see, free business card advertising ideas are fairly easy to come by! Be creative, and I bet you could come up with more.

The real estate market is becoming more saturated by the minute. With fewer clients and an increasing number of agents, the business could not be more competitive. With all this competition, an agent needs to be more resourceful. An agent needs to use every possible tool and method out there to make a sale and earn money despite the stiff competition. So how is this possible? Simple: by effective real estate marketing. 

As an agent, you probably know that practically all agents are selling the same thing. Realtors are selling property. And while different properties have different traits and features, they are intrinsically the same. For instance, if two agents are selling two different properties to the same person at the same price-how would the client choose? More than the features of the properties, the client will choose depending on how the agents present the product (in this case, the property), as this is embedded in the perception of the client. Marketing is a way of presenting a product (property) to a potential customer. Hence, in order to succeed in the business, you need great marketing ideas-but they also can’t cost a small fortune.

One great marketing idea is to find an angle for the property you are selling. In journalism, an angle is the part of the news or person the writer presents to potential readers. For instance, a general profile about President Barack Obama can begin with may angles-Obama as the first black United States president; Obama as the successor to George W. Bush; Obama the President as a family man; Obama and pop culture. Choosing an angle depends on the audience-surely, a writer would not write about Obama and pop culture for a publication like The New Yorker.

This applies to real estate properties.

All properties have an angle; the job of the agent is to find what the angle is. Is the property environmentally-friendly? Then the agent should present the property as a “green” property. Is the property considerably less expensive despite its top of the line features? Is the property a high-end property? Putting an angle forward makes marketing so much easier because it applies to a specific market.

Another savvy marketing idea is not to market your properties; instead, you should market yourself as an agent. Present yourself as an expert in the field so clients will trust you with their real estate concerns. This is great for agents with years of experience and credentials.

If you don’t have these credentials, then it isn’t too late to create the credentials for yourself. Otherwise, make yourself look or seem like an expert. This can be done through several means-for instance, make sure you always look professional with the way you dress and the way you handle yourself and your clients. With this, you are creating the illusion of power. But you also have to walk the talk. Make sure you have the “goods” to prove your worth. In your free time, write articles or papers on the industry-and try to have them published in reputable papers, journals, or even websites. These credentials will up your status in the business in no time!