Tag: digitalmarketing

The Social Media giants like Twitter and Facebook are no secrets to you, right?
 
And you KNOW that you should be using these Web 2.0 sites, among others, yet perhaps you feel stuck, overwhelmed, or just plain out confused on HOW to harness these beasts! There’s a very large probability that your competitors are already trying to implement these marketing methods, or at the very least, TRYING to. Wondering when would be a good time to begin using these social media mammoths, like LinkedIn, Youtube, Facebook, and Twitter? How about YESTERDAY!?!
 
 Here’s some factual data to further drill the importance of this message:
 
 * With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to Facebook.com and Neilson.com.
 * Credible analysts have predicted that Facebook will have in excess of 500 milion active users!
 * Between June 2008-June2009, Twitter has increased its user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com
 * According to Facebook, over 120 million users log into Facebook no less than once a day!
 * For a week straight, Facebook was visited more often than Google itself, around about April 2010!
 * The largest growing demographic rapidly joining these social medai groups are aged 35 and above
 * Alex.com’s statistics also show that Facebook is in the TOP THREE MOST VISITED SITES GLOBALLY!
 * As of July 2009, Twitter had attained 50 million unique visitors, as per TeleCrunch.com’s statistics
 * Both Fool.com and Twitter.com indicate predictions that by the end of 2k10, Twitter’s user user base will reach 100 million or more
 * According to Facebook, 65+ milion of their users access their accounts directly from their smart phones and PDA’s
 * Cell phone users of Twitter and Facebook are said to be TWICE as active as non-cell phone users
 * Nearly 80% of Facebook users are based outside of the USA
 
 If these comprehensive statistics haven’t already blown your hair back about the true power of a social media Marketing Plan, then you’re probably already harnessing it’s force! If you were a business owner, what would this kind of data mean to you? Basically, what you’ve got is an open market, with hordes of potential clients that are easily accessable via strategic Facebook Marketing and Twitter Marketing (among others), that are open to the marketing of your products and services! Are you going to sit around and allow your competition to capitalize on this phenomena before you do? Not very likely, for the clever business owner.
 
 Social Media Marketing can be seen as access to a gate opener, or a portal if you will, with powerful communities which can have insurmountable implications for entrepreneurs, businesses, whether small or large. Everyone is aware that the current marketplace is a constantly changing climate, making it even more imperitive that you stay one step ahead of the game. Based on the facts described above, you can see that there’s no doubt that Social Media Marketing will become increasingly important to the future of your business’ success.
 
 Weve now surpassed the Information Age, and now have entered the Recommendation age. Surely you’ve heard the quote Its not WHAT you know, its WHO you know.”Times have changed, and that statement isn’t as true anymore. Lets put it this way Its not WHAT you know, its NOT WHO you knowits WHO KNOWS YOU!”And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of business, and harness that relationship. The quality of your relationships can now be a direct reflection on the quality of your finances.
 
 Is a Social Media Marketing Plan now higher up on your list of priorities for the prosperity of your business?  

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Hasbrouck Heights, NJ (PRWEB) March 14, 2013

Innovators in the world of B2B marketing will be participating as speakers and sponsors for the industrys second annual Content2Conversion Conference, produced by Demand Gen Report (DGR). Taking place April 22-23rd at the Times Center in Manhattan, the event is the B2B industrys only event solely dedicated to highlighting strategies and tactics to utilize content marketing for engaging and accelerating prospects.

Addressing the unique needs of B2B marketers, this years C2C Conference will offer three Power Panels, comprised of the industrys most respected leaders, each targeted to planning content campaigns at specific stages of the buying cycle.

The Keynote Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats and amplifying content across all channels.

Attendees will also garner topical, expert insights on:

Effective online marketing includes a mix of good website design, search engine optimization (SEO), and search engine marketing (SEM). Online Marketing Company Boston focuses on marketing and promoting online businesses through effective onsite optimization and internet marketing.

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Comprehensive onsite SEO and SEM services are offered by Online Marketing Company Boston. SEO is a vital element for a company’s website marketing strategy. A website may be well developed, have excellent content, and be altogether a work of art, however, all efforts may go to waste if no one knows that the website exists. SEO web services provide a review of a website’s content along with recommended changes that can be implemented in order to increase search engine rankings.

Search Engine Optimization Service

Search engine rank matters because it is the main source for “organic” traffic which directly impacts sales and profits. Search engine rankings also affect the perception of a company’s reputation. Whether a company is selling a product, promoting a service, or simply providing information, it needs to consider search engine optimization techniques to make sure its site stands out among the millions of others on the World Wide Web.

Search Engine Marketing

Internet marketing campaigns can be costly and ineffective if they are not implemented correctly.

Online Marketing Company Boston helps businesses craft an effective internet marketing strategy that includes a mix of paid and free internet advertisements. Paid advertisement such as Pay Per Click and Adwords may be used for a limited time to increase traffic. Social media advertising also provides a low cost, high return way to gain traffic and sales. Online Marketing Company Boston offers services that administer, monitor, and analyze online business internet advertising campaigns.
Why Choose Online Marketing Company Boston

Online Marketing Company Boston is a great solution for small businesses that simply do not have the time or resources to spend learning about the complexities of the ever evolving web marketing industry. The top companies have SEO and SEM teams employed to ensure that their companies reap the greatest benefits from the internet. The visibility that the top websites and online businesses enjoy is achievable through a comprehensive marketing strategy.

Online Marketing Company Boston provides results-oriented, affordable SEO and SEM services formulated for small businesses. Armed with powerful, automated tools and deep web industry knowledge, Online Marketing Company Boston has what it takes to be your outsourced SEO and SEM team.

Soon after you have added merchant links to your site such that you end up promoting the products, you are bound to make commissions which are going to be sale based, and this is going to be the case when your merchant customers are the site visitors.

Worth noting is the fact that the above process is the toughest, and you should make sure that you try and pre-sell the products that you are dealing with to the best of your ability. The main factor you are supposed to bear in mind here is that you need not be business savvy to be able to participate in this process, and this is what qualifies you to become a dummy affiliate marketer. Affiliate marketing for dummies demands that your blog or site should focus on that which you are familiar with. This is due to the fact that soon as you realize that it is attracting a considerable amount of traffic youll want to focus on turning it into a money making form of business.

Once you have decided to transform your site into a money making one, youll then be required to engage in affiliate marketing as opposed to ad sense. Bearing in mind that you have at this stage opted to engage in affiliate marketing for dummies, you need to know that this is a type of business which is quite advantageous in the sense that you are not required to sell your own services and products, which then translates to no shipping or even inventory.

All that you have to do is simply choose those services or products being sold by merchants and through driving potential clients to the sites, earn your monetary rewards. Note that there are networks used by experienced marketers, and as such it is important to ensure that as a dummy affiliate marketer you sign in with the smaller networks so as to gain the required level of experience.Remember that before you even sign up with the small companies, you must also have a blog or website with relevant content and which is already online.

For marketers to really dominate their niche, they need to really immerse themselves in it. Most however just pay lip service to this task, look at some competitor sites, pick up some keywords and that’s it.

All of this is necessary, and should form part of your marketing plan. The next step to immersion, and on to dominance, is to completely understand the nuts and bolts of your niche. And that’s where powerful niche marketing tools come into play.

The key is to develop a list of sites, keywords etc with the help of your niche marketing tool., that you will use to build your niche marketing campaign. The mark of a truly valuable tool is that it gives you deep analysis functions for each set of data.

For example, when looking through a list of your competitors, you should use the tool to check out exactly where that site has developed backlinks and how many they have. This will assist in determining the amount of work needed to get the backlinks needed for you to rank well. Next, you need to determine exactly what their products or services include. This will include price points, customer feedback via forums and blog comments, and marketing campaigns.

This research, when used with the aforementioned analyses, will give you a full understanding of your niche market to the point where you will be able to use that information to develop a product or service that will meet the exact needs of that niche. Also, through this immersion, you will have learned the exact methods by which you can convince a viewer of your website to follow-through on a call to action to buy your product.

Once that is completed, you will need to do a little bit more research to help you plan your exact market strategy.

A good niche marketing tool will allow you to enter a list of your competitors and do an in-depth SEO analysis so that you can learn the exact methods they are using to drive their traffic.

Also, look for a tool that can help you find quality content that will help bolster your site. And last, but certainly not least, use this type of analysis to determine how your competitors are engaging with the target audience. Do they have a blog with a lot of comments? Are there specific forums or message boards devoted to the topic? This is the last piece of your niche marketing strategy puzzle.

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When doing internet marketing for small business, you have to run an even tighter and more planned campaign than if you were doing it for a large business. The smaller the business, it seems, the more tightly the plan should be. Large companies have a much larger advertising budget, so even if their online marketing strategies aren’t very successful, traditional advertising can make a huge difference for them.

But smaller businesses typically don’t have thousands of dollars to spend on the more common forms of advertising. Online marketing often becomes the main thrust of the marketing campaign, so it’s necessary that it’s done very well.

An advantage that small businesses can have over large corporations when it comes to marketing online is that they’re more likely to have a very focused niche. While large companies have niches, too, sometimes larger companies market a variety of products and services over a very broad customer base. Then marketing each individual niche has to be a separate campaign.

When internet marketing for small business, you’ll probably only have to worry about one very specific niche. You’ll know exactly what your customers are looking for, and can focus on filling that need with every aspect of your marketing plan, instead of having to spread the campaign over several different groups of consumers.

Internet marketing for small business, because of the smaller budgets, often doesn’t involve heavy pay-per-click advertising. The cost involved with PPC ads can end up being quite high with not necessarily a very big return. If you have a specific budget set up for PPC marketing, then by all mean use it, but monitor the returns very carefully so you can abandon keywords that aren’t working and focus on those that bring in the customers.

Search engine optimization is an excellent method of internet marketing for small business.

There can be expense involved if you pay a marketing expert or an SEO service to handle this branch of your marketing efforts, but the money spent will probably be well worth it. This is also where many small businesses fail.

They don’t make sure their content is optimized for the search engines, so it’s very difficult for someone to find them unless they’re searching on the company name. People search for what they want, though, not the company that might have what they’re looking for. So internet marketing for small business should always include a plan to get your website higher in the search engine rankings on the best keywords for your company.

Part of the search engine efforts should involve getting other websites to link to yours. Search engines don’t just take keywords into account, but they also pay attention to a website’s popularity with other sites. The more sites that link to yours, the more valuable your information is according to most search engines. These methods of internet marketing for small business can get a small company’s website ranked well ahead of a corporation’s, all while spending much less money on advertising.

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Would you like to know how somebody succeed so that you are able to copy them. OR  are you concerned about what they are doing AT THE MOMENT so as to take part in their organization in the future? One of the people that taught me a great deal questions me during his live events: “Would you like me to let you see how I got where I am at present or would you like me to show you what I am doing today.

The gist is do you want to learn what I did each step of the way from the beginning so that you can follow my exact steps?

This is a loaded question.

Most people will immediately go “Yes, yes, yes teach me every little step so that I may copy you and gain your success!”. But in this case the second half of the question is the most important. It goes:

“Or would you like me to teach you what I am doing now?”

Again a lot of people would respond “yes, sign me up”.

But the trick to the whole thing is that some of these guys have spent 10+ years getting to where they are. Now, where they are is great, but do you want to spend 10+ years getting there?

No!

You want to skip to the front of the line. You want to get there, or at least significantly closer, NOW.

So you want them to teach you what they are doing today, yesterday maybe and definitely what they are going to be doing tomorrow.

This greatly shortens your learning curve.

3+ years ago I would say that I knew every little about marketing other than what I refer to as “common sense” things.

My partner has been a student of marketing for 15 years and been in the “Marketing” arena just as long. I on the other hand had a “day job” and it was not in marketing.

I did do some marketing in that job, but it falls into again what I refer to as “common sense”. Since I have been in the full on marketing world I have discovered that my “common sense” stuff is not quite so common, but that is another story.

But when I did dive into marketing I did not look for books about specific tactics from 10 years ago. I did not look at business plans from 10 years ago. I looked for what the big boys are doing now, today, tomorrow.

I have also looked at the classics. But that is not what I am talking about here. Those classics are the tactics that worked 100 years ago and still work today. But I am talking about the down and dirty, nitty gritty how-to stuff.

I did not want to spend 2 years learning how to do video and the inner workings of a video camera and such. I wanted to create a video today and post it today and start getting traffic from it today.

So I found someone who was doing videos today and asked them how they did it. I bought courses that had videos on how to do the things I wanted to do.

Could I have found out on my own without spending any money? Sure…

Could I have researched, searched Google, read articles, watched videos, bought equipment, figured out that it didn’t do what I wanted and bought more equipment all on my own with no help? Sure….

But why would I do that when there are people out there that are doing what I want to do. There are people that have done the research, bought the wrong equipment, tested things out and found the best way to do that thing I want to do. And now they are willing to share their knowledge with me.

If I can “skip to the head of the line” why would I not do that? Again I call this “common sense”.

So I ask you…

Do you want to learn how someone got where they are today so you can follow in their footsteps. OR do you want to know what they are doing NOW so you can join them tomorrow?

When you are learning a new skill many people go about it the hard way. They work really hard and spend a lot of time learning each new skill. Wouldn’t it make more sense to go to someone who already know how to do what you want to do and purchase their knowledge from them? Talk about moving to the front of the line.

Houston, TX (PRWEB) March 12, 2013

Innovapptive Inc. launched their first enterprise mobile app today, announcing their entry into the growing market of Enterprise Mobility. The app named mSubstitute was developed with focus on customers running SAP, giving their employees the ability to delegate authority to substitutes through a mobile device. The mSubstitute mobile app is available on both IOS and Android platforms and app stores. Innovapptive specializes within the Source to Pay, Finance and Analytics business processes by providing a wide range of SAP product engineering and consulting services. Innovapptives expertise in SAP product development, business strategy, transformation, implementation, deployment and operations offers clients a wide range of end-to-end solutions to maximize business productivity and return on investment.

Along with CEO Mr. Hari Kamineni and President Mr. Sundeep Ravande the senior leadership at Innovapptive brings to the table over 100 years of combined strong SAP Consulting experience. Innovapptive was created to allow us to deliver superior Enterprise Mobility services and products that are cost effective so that our clients’ true needs are at the forefront. Innovapptive works toward complete customer satisfaction as we become a partner and stakeholder in our clients’ growth, vision and success, said Hari Kamineni, CEO and co-founder when launching the companys first app on the SAP Store.

A recent Gartner report concluded that – The rise of bring your own device (BYOD) is the single most dramatic shift in the economics of client computing for business since PCs invaded the workplace. Innovapptive looks to capitalize on this statistic, targeting companies looking to seek innovative products and consulting services. Innovapptive offers an EMaaS solution that goes beyond traditional software-as-a-service (SaaS) offerings, continued Mr. Kamineni. Our unique EMaaS solution comes with a pre-built library of SAP-certified mobile apps that are specific to your line of business, industry, or process area. We provide enterprise mobility support and maintenance, as well as accelerated deployment solutions that we custom-tailor using our templates, end-to-end enterprise mobility strategies, and consulting to support an on-premise or cloud-based solution.

In addition to being an SAP mobility partner, Innovapptive has also partnered with leading cloud service providers and application layer tools providers. Innovapptive has a team of committed leadership and dedicated consultants, certified in providing Sybase Unwired Platform (SUP), Afaria, and Appcellerator assistance, to help enterprises address their BYOD challenges. Learn more at http://www.innovapptive.com.

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Today’s consumer is bombarded by hundreds of media messages every day. From the moment that radio alarm clock goes off, to the commute to work and back, to finally collapsing on the couch in front of the TV – everyone is trying to sell something to someone.

Is there anything you can do besides advertise on radio, TV, newspapers and billboards?

Small businesses have to deal with major competition when it comes to getting the word out. However, if you look for creative ways to spread your unique selling proposition, you’ll discover methods that can reach those coveted customers.

Social Media

Using the Web 2.0 community in the small business world has now become commonplace. It’s no secret that social networking can be used to boost sales and credibility. But not many businesses are using social media successfully.

Simply starting a Twitter or Facebook account isn’t enough. In fact – it may not be worth your time at all. Before you dive right in to using social media as a marketing tool, you need to develop a solid strategy.

If you own a bar, restaurant or are part of the art and entertainment industry, it will probably be easy to build a social network and use it effectively. It will be a little harder if you own a used car dealership or landscaping business. It will be even harder if you own something like a carpet cleaning company.

Who would want to follow a carpet cleaner on Twitter?

That’s why you need to take a close look at what social media applications you use and how you use them.

The most important thing to remember is that today’s consumer (especially the typical social media user) does not want to be sold to at all.

That doesn’t mean you never ask for the sale, but it does mean that only using sites like Twitter and Facebook for hard sells and promotions is a mistake.

Social media is intended to be a community for sharing information and asking questions. The way to use it most effectively is to establish your business as an expert in your given industry.

If you own a carpet cleaning business – you may want to offer advice for removing stains using home remedies. If you’re a used car dealer you may want to write reviews of different types of vehicles. If you’re a landscaper, you could answer customer questions about caring for trees and shrubs.

This seems like a mistake at first. You might assume that giving customers too much knowledge and information is bad for business. But if you set yourself up as a company customers can trust, they’ll turn to you when it’s time to purchase the goods and services you offer.

The basic idea is that you have to give potential customers a reason to become part of your social network other than in-your-face advertising.

Keep in mind that the majority of consumers now log on to the Internet to do their own research before they ever walk into a store. If you can provide them with the answers they’re looking for, they’ll be much more likely become a loyal customer.

One excellent way to create content that people can use is to start a blog. Use your experience and expertise to write about what your business is all about, educate others and answer questions. You can then use other social media avenues to promote your blog.

Just realize that keeping a blog can be a lot of work. But one big benefit is that it will hardly cost you a dime.

Online Video

Video for the web is the fastest growing way to market your company online. It’s actually another aspect of social media, but is probably the most useful way to promote your small business on the Internet.

While small businesses will often struggle to reach the envied spots on a search engine results page, it’s much easier to rank at the top in video search results.

Don’t think that you can upload commercials or boring corporate videos to sites like YouTube and expect to get a lot of views. Just like other social media outlets, users are looking for something that’s either useful or entertaining.

Creating “How To” videos or adding videos to your blog are some of the easiest ways to make use of online video. This is another way of establishing your small business as a trusted expert.

Online video doesn’t have to have amazing production quality. With a little practice and some relatively inexpensive nonlinear video editing software – you can be on your way to producing very effective marketing content.

It can’t hurt to take a stab at using humor in an online video. That’s what many casual web surfers are looking to watch. But if you really want your video to make a difference, make sure there’s some real marketing value in the content.

Television Programming

For companies with some extra money, creating original television programming is an interesting opportunity. Many local television stations fill day-time and late-night time slots with infomercials. If you’re willing to pay more to have your content on broadcast television, you could create your very own 30 minute advertisement.

In this case, you’ll need to have some video experience and equipment, or the budget to hire a local production company to help you out.

The cost to buy the television time will vary depending on the market size in which your small business operates.

You may want to consider partnering with other businesses that are similar to yours. For instance – a landscaping business could team up with a florist or greenhouse and lawn care company to produce or sponsor a program that relates to all three businesses.

Most small business will have a hard time affording this type of marketing strategy. However, you can still get free publicity on local television by getting your business featured on local newscasts.

Sponsorship and Charities

When you’ve got a tight budget and want to do something in the real world instead of online or on TV, you can find other ways to get your company’s name in front of the public eye.

Sponsorship is one way to get your business some extra exposure. T-shirts for softball leagues and other sports turn into walking billboards for your small business.

You can also become an official sponsor of certain events by offering your goods and services in return for some advertising. For instance – if you own a small printing company – you could print programs for a film festival in your city.

Guerrilla Marketing

Guerrilla Marketing is a term used to describe promotions that appear in unexpected places.

It involves a good deal of time and the ability to find unconventional ways to market your small business to the public.

For example, you could hire a sidewalk chalk artist to create a giant piece of art promoting your company.

Creating teaser campaigns is another example of this strategy. Your business could place stickers all over town that make people wonder what they are and where they came from. Eventually, you let the public know who’s behind the mystery.

Good guerrilla marketing will create a buzz. That means people will be talking about your business. And the best kind of marketing still comes through word of mouth.

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For a very long time, the place of Asia in the world of trade has not been a very prominent one. The supremacy has always been claimed by the west. Things seem to be changing fast. The trends in the world have been that the one with the dollars determines pretty much what goes on in the world. The United States as well as Europe have been at the fore front in terms of the world economy and even claimed leadership roles on themselves. In the recent years however, Asian countries have come up in a big way in the world of trade. The amount of goods and services exported play a very great part in the determination of the gross domestic product. The west has been burning extra mid night oil in order to control the way this crucial issue moves. This is necessitated by the emerging competition for African markets, and the apparent success by the Asian giants with regard to African market control. The African as well as the Asian markets have been for quite a long time great consumers of western products, perhaps for lack of alternatives. However, the Asian products, especially from China, Japan and Singapore have really made the westerners hot under their seats. This sudden change of trends has given Asian a great new face. Slowly the Asian giants have been acknowledged as key players in the world economy. This study is interested in the industrialization of Asia and the significance of the same in international relations. Some of the issues to be discussed include: the implications of Asian industrialization for the World Trade Regime, the possible changes in the World Trade Organization as a result of this industrialization, and whether the West should do something in defense of their interests.

The Emerging New Order

In the current highly competitive and complex world, it is very difficult to have any one particular country as the exclusively dominant power. The super growth in technology has made this kind of a trend into a nightmare. The West must be hailed however, for the long grip it has had in the operations of the world. However, that time seems to be gone. The director of the World Trade Organization was quoted in July 2009, saying that the Asian markets were taking the leadership role in terms of economic growth. It seems that although the Asian markets have been hit by the recession, the effects have not been as strong as those felt in the United States and Europe. This leads to one big question: is Asia becoming the new global giant in trade? The Asia Pacific Economic Cooperation members met in Singapore in July 2009 to discuss possible response to the crisis that has plagued the world. The aim was to come up with policies that would aid the recovery process both in the short and long term. It was noted that China was likely to lead the world in terms of export of merchandise. Germany still held the lead, although this seemed not sustainable considering the trends of trade in the European market. So many other Asian countries have recorded a remarkable growth, something that was not anticipated during the recession. Perhaps another reason which has put Asia on the progressive path is that it has not only the capacity to export, but the capacity to consume as well. This works well especially now that the global level of export has gone down, so as countries cry of bad economies, these Asian countries are not very badly off.

The Role of Asian Security in International Relations

One obvious thing in as far as security issues in Asia are concern is that this is a very delicate issue. The last few decades have been marred by international concern, particularly from the west. Several Asian countries have been allegedly producing highly sophisticated weapons. There has been Asia-Western conflict as a result of weapons developments. The west seems very uncomfortable with Asia accumulating weapons. Not so long ago for instance, the United States led an offensive against Iraq on allegation that it was had amassed weapons capable to destroy a lot of people. As a nation advances however, there often is a perceived threat and the needs to self protect which prompts the concerned nation to accumulate weapons. North Korea, Iraq, and Iran have been in the news very often showing the existing conflict between the west and some of the Asian countries. The west perceives the threat caused by accumulation of deadly long range weapons. These nations among others feel on the other hand, that this is one way of capturing the attention of the long time world powers. Of course this trend threatens international security, and the perception the world has of the Asia countries. Terrorism has also become almost identical with Asia. Whenever one speaks of terrorism, many think of an Asian. This is perhaps because most of those involved are of Asian origin. This has made the relationship between Asia and the rest of the world, especially the western world very difficult. For any meaningful development to take place there must be a guarantee that investments are secure. If there are any threats, real or imagined, potential investors are likely to shy away; this is even more so with regard to industrial developments. Often some of the products from Asia have been banned by the European and American markets. The United States for example has banned the importation of any products from Kuwait and Iran. This is because of the bad relations that have existed with these countries. Therefore even as Asia becomes industrialized, there still are challenges it has to deal with, especially security related issues. There still are economic divide issues to deal with in terms of the relation between South Korea, Japan and China, and between India and Pakistan.

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