Network Marketing For Dummies was written by legendary sales guru Zig Ziglar and Dr. John Hays. Together, these two men make up a network marketing powerhouse. They have sold millions of dollars in products and services both for the companies for whom they worked, and for themselves. They are considered experts in the field of network marketing and they condensed their knowledge of the basics of the industry to help newcomers navigate the field and to help veterans become re-energized about selling and team building.
Zig Ziglar is not just a renowned salesman, he’s also a renowned motivational speaker and writer. In Network Marketing for Dummies, he combines both of these skills. His no-nonsense writing style keeps the reader interested, and his knack for motivation can help energize the reader into wanting to take the actions he lays out in the book.
In Network Marketing for Dummies, readers will learn the common pitfalls that new marketers tend to make, like not fully researching the company or falling for”front loading” tactics. You’ll learn how to spot red flags that mark a company as bad news, and the “green lights” that mean a company operates fairly and within federal guidelines. Zig doesn’t let the reader jump into an opportunity without doing their due diligence, a step that many people unfortunately don’t take before leaping into a new network marketing opportunity.
It also offers a practical guide for those who have been in the business for a while and need a good jump start. It can be easy for someone in the business to forget the fundamentals, or skip important steps needed to lay a foundation for success. Network Marketing for Dummies offers veterans of the industry a new way of looking at things so they can approach the business with as fresh an attitude as they did when they were first starting out. It also outlines practical ideas for becoming a leader and building a team. Many marketers find it hard to get tips on leadership, but Ziglar and Hays know how important these skills are to success.
While the book is packed with tips, suggestions and nuggets of wisdom, it goes even further. The authors give the reader practical ways to apply these nuggets, giving them a clear road map for success. Network marketers will come away from this book rejuvenated, motivated, and armed with the tools to succeed in the business.
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