Tag: inspiration

Everyone is rushing to social networking sites, but do you really have a plan for how to best utilize this phenomenon for your business? There are millions of people online but only a subset of them are your prospects. You can waste a great deal of time and effort if you have not mapped out your plan for targeting your key prospects. I can tell you from first hand experience that you need to have a plan so that you can maximize your efforts.

Twitter, Facebook, MySpace, YouTube and Linked In are some of the most popular sites, but there are hundreds of others such as Plaxo, Meet-Up, Friendster, Flickr, Cafe Mom and Black Planet just to name a few. Here are some high level stats on the leaders.

Twitter – Founded 2007; Unique US Monthly Visitors : 21 million

Facebook – Founded 2004; Unique US Monthly Visitors : 87.3 million

MySpace – Founded 2003; Unique US Monthly Visitors: 62.8 million

YouTube – Founded 2005; Unique US Monthly Visitors: 87.7 million

Listed below are things consider when building social networking into your marketing plan.

What Image Do you want? The internet allows people to Google you, your company and gain access to a great deal of information about you with just a few clicks. You must decide early on if you are going to build a personal profile, a profile for your business or both. I once had a prospect call our office who had already looked at company website, Facebook and linked in profiles before he decided to call me about my business. He knew a ton about me and quoted my background to me during our conversation. I was was confident in the information and profiles I had created online. In my case, I have both personal and business profiles on line but it all depends on what type of business you are in.

In the business of consulting, personal reputation and experience is what your target cares about – they are looking for a marketing expert. Whereas if you are selling a product to consumers, the product should be the lead persona…unless your story is relevant to the product (i.e. testimonial) they really don’t care who created it.

Who are your Customers? Know who your target is and how to connect with them online. Don’t waste time connecting with the masses. I was advised to get on Twitter right away and to follow as many people as possible to get the word out about my business. I even joined tweet later to automate following folks who followed me. At one point I had up to following nearly 2000 people (the max based on followers) and had almost 1500 following me. I ended up with a global network of endless useless, chatter that was impossible to weed though. I had to un-follow a bunch of spammers in order to get and deliver more relevant tweets. The correct strategy would have been to selectively choose folks to follow by looking at the profiles of my prospects. See who they are following – media, other businesses – carefully look at their profiles before you connect. The automated twitter tools do not work well with a selective strategy…

Where do you customers hang out online? Your marketing research should reveal everywhere customers are online as well as offline. You need to know where do they shop, search, get news, weather, and chat. Is your target B2B or B2C and where are the best places online to market to them? Are they Gen Y’ers on MySpace or are they corporate professionals on LinkedIn? How do you find out this information? Survey current and potential customers and start to build a profile on them to understand their online habits and behaviors. Your target may belong to a social networking site but may prefer to network the old-fashioned way.

Understand the purpose and focus of the social networking site. Make sure you understand the nature of the group and make sure you understand the protocol and rules. For example, LinkedIn is not a generally a place to just sell…you can easily lose valuable connections. LinkedIn connections may be considered a higher honor than a Twitter connection. Twitter friends are more accepting casual chatting and open sales pitches due to the nature of the site. Be clear on the rules and learn how to play them.

Where are your competitors? Find out which social networking sites your direct competitors are on and make sure you are there as well. Become a fan or follow them to see what kind of activity and comments they are getting to ensure the strategy makes sense for your business. Analyze the content they provide and determine how you can differentiate yourself from your competition.

What is your communications strategy? What kind of content and information are you going to provide? You should have a communications plan that includes that what, when and where of your messages on social networking sites. For example, will you provide valuable secondary information to your target or will you deliver a direct sales message? If you have created a business profile, make sure your message is strictly business related – don’t start posting unrelated topics or personal thoughts on random subjects. Whatever profile you build, you want to keep the messaging consistent. Determine how often you will communicate and plan fresh messaging so you posts are relevant and timely. The important point is to be consistent.

How do you measure success? The channel has yet to truly prove a return on investment, but lots of businesses are banking that the awareness generated will impact sales. Consumers have an incredibly high level of engagement on these sites and spend more time on social networking sites than on email.

If you decided to jump on the bandwagon and engage in social networking for your business be sure you have researched your market and that you have a plan to communicate and measure results. Be patient! This is a new channel and you dont want to miss the boat – you’d better believe that your competitors are engaging in social networking so you should develop a strategy that differentiates you from your competition.

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Social Media Marketing Services
 
 
 
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New York, NY (PRWEB) April 11, 2013

Mediasophia, an internet marketing firm based in New York City and West Palm Beach is pleased to announce a new social media research and development team that creates campaigns designed specifically for cosmetic surgeons and clients in the beauty industry. This research and development team oversees facebook, Google+, Twitter, Youtube and other accounts for the company’s cosmetic surgeon clients. The team creates unique custom pages, visuals, videos, and viral writings designed to generate new followers and expand the brands of its clients.

Social media is an important component of internet marketing. The culture of contemporary society includes online communication through social media on a regular basis. The term viral refers to the method by which information is shared. Like an airborne virus that spreads across the room, the city, the country and the world, so does information on the web. Potential patients are investigating and seeking out opinion and referrals for doctors on the internet. When a person is considering having a cosmetic procedure they will spend many hours online investigating procedures and learning as much information as they can about the work they are considering having done. Social media comes into play when they are ready to find their surgeon. It is imperative that doctors in this industry have a profile that accurately reflects their success.

Mediasophias marketing campaigns create a strong profile for clients making use of social media forums to engage in conversation, share knowledge, introduce special promotions and enhance the reputation of the the surgeons its representing. Along with highlighting special offers and alluring new patients, the new team will ensure only positive discussion and postings are being shared on facebook, Twitter, Google+ and other sites like Yelp. This site monitoring to ensure each clients online identity is being protected and their professional standing reflects success is included in every campaign.

Mediasopohia is a full service internet marketing firm that specializes in online reputation management and search engine optimization (SEO). It markets top Google ranked cosmetic surgeons in progressive international cities that are dominating search engine results in competitive markets. For more information, visit mediasophia.com.

Let’s check out some stats first:

91% companies are utilizing at least one tool of Social Media

80% companies have fan pages on a networking site

65% companies blog

54% businesses monitor their feedbacks

While you are on Social Media, big percentage does not matter. How you do and what you do is what matters at the end. Out of these big percentages, only a handful are being successful in their campaigns. Why? What is that sets them apart from others who are not being able to perform on Social Media? Planning is the answer. Big brands like Ford, Startbucks and Marriott have been highly successful because of their planning abilities. Unless you have set goals and concrete Social Media marketing plans, you are in no position to succeed in Social Media. Come to think of it. How do you manage your other marketing campaigns? Even though Social Media marketing is worlds apart from other traditional marketing efforts, there is this one thing that is common – all marketing efforts need planning and correct strategies.

You need to understand the importance of Social Media marketing plans. Discuss the opportunities and pitfalls with your team. Ask yourself where your company stands and where you want to take it. Discuss how much engagement does your company needs to have with the target audience to achieve the set target.

Here are three Social Media marketing plans that are important for your company to consider:

You need to constantly assess the networking sites to check your company’s current status. It’s not easy on Social Media. You have to work smart, working too hard over it won’t fetch you any goal. Understand the baseline and work accordingly.

Look around for competition. Conduct a survey to find how many of your contenders are marketing on Social Media. Assess their Facebook page and tweets. This will help you get a good idea of how you should go about with your marketing efforts, and what are the changes you need to bring in to your strategies and plans.

When you are marketing on Social Media, it is a must that you set specific objectives. Who are your target audience? What is the kind of brand image that you want to create? How do you want to market your company, product or service? These are some of the important questions that you need to ask yourself and then plan accordingly.

The above three Social Media Marketing plans are essential for every business. Learn to use them methodically.

Related Social Media Marketing Plan Articles

Community Management

Social media marketing strategy is built around communities and represents the voice of your company online. Community managers are normally in charge of social media as they will run all the companies operations that are based around communities such as blogs and forum posting. Creating and building a community is about participating in conversations about your organisation as well as trying to lead conversations and create buzz. Social Media communities are made up of the biggest fans of the organisation, and it provides an environment where they can interact directly with the organisation and provide valuable information and customer insights allowing you to make a variety of improvements to your business.

Customer Service

Social media marketing strategy can also be used as a customer service channel. People are becoming far more willing to make transactions online and therefore expect an organisation to respond to any queries they might have about that specific transaction. Some customers find that service online is far more efficient than dealing with customer service via telephone. The reason for this is that an organisation does not want to have any unresolved customer complaints on their Facebook or Twitter pages as this looks like they don’t care about their community. Another advantage for using social media for customer support is members of the community are able to assist each other with any technical problems that they have encountered.

Online Reputation Management

Online reputation management is becoming increasingly popular as a digital marketing tactic.

This is due to the fact that brands are starting to realise that mentions of their brand weather they are negative or positive are just a click away. Social media allows an organisation to respond very quickly to any mentions about their brand. Extensive keyword research and planning allows your brand to own searches on any brand mentions.

Search Engine Optimisation (SEO)

Social media marketing strategy is playing an increasingly important role in the practice of SEO. It allows further optimisation of your digital assets, meaning you stand a greater chance of ranking higher on Google’s SERP pages. Links, likes and shares are being given more weight recently with regards to SEO.

Advertising

There will always be advertising when there is an audience. Brands like advertising on social media because of the large amounts of time people tend to spend on it. There are great demographic targeting opportunities due to the internet’s measurable nature. This is mostly based on the profile information that is provided by the user or the way in which they interact online

Charlottesville, VA (PRWEB) April 09, 2013

RKG, a leading full-service digital marketing agency, released its Digital Marketing Report covering the first quarter of 2013 today. The report found consumers used tablets and smartphones to conduct 25% of their online searches in Q1, a notable post-holiday uptick from the 20% level RKG observed for the previous quarter.

For the first time, RKG found search traffic for desktop and laptops declined year over year, with clicks down 0.7%. However, as consumers have shifted their searches to tablets and smartphones, total click growth remained robust at 15%.

In order to reach this rapidly growing audience, advertisers have increased their spending on tablet and smartphone search ads by a combined 171% on a year over year basis. Tablet investment was up 162%, while smartphone spending increased 190%. Overall, search spending increased 24% in Q1, with mobile cost-per-click continuing to close the gap with desktops.

Shoppers Using Tablets to Buy, But Not at Same Rates as Computers

Although more consumers are moving toward shopping with tablet devices, tablets generated 15% lower revenue per click than traditional desktops and laptops. Once a high-converting demographic, the value of tablet traffic has fallen as lower-priced Android models have gained traffic share, but generate a revenue per click that is less than half that of the iPad.

Download the full report at:

http://resources.rimmkaufman.com/RKG-Digital-Marketing-Report-Q1-2013.html

The full RKG Digital Marketing Report offers over 40 charts with additional insights and analysis on paid search, search engine optimization (SEO), social media, comparison shopping engines, multi-channel attribution and more. RKG senior leadership is available for interviews and deeper discussions of the data presented.

Among their published first quarter results, RKG found:

You all are very well aware of the relevance and growing importance and popularity of Social Media Marketing. It is really very powerful and as well as profitable. With the Internet arising into an ever-more supreme force for both the Business and the consumer, in today’s world of Business its mission severe for your Website even to be found. And then you like it to found before your Business competitor’s is found. You require partnering with a popular Marketing consultancy that is full grown, knowledgeable and experienced in all Digital Marketing Strategies.

Although there are lot of other Social Media Marketing Networks which includes Twitter, Facebook and Plaxo to name a few, you have found LinkedIn, which acc to a latest Press Release has more over 80 million users in over 200 countries, to be the most precious from a B2B Insurance Agency Social Media Marketing view. Now LinkedIn provides Pay Per Click or PPC Advertising campaigns, which if focused in the right way and supervised, can as well successfully increase an Insurance Agency Marketing plan for the year 2011. Although with this prospect of LinkedIn is not for free at all, a comparatively modest budget can bear some substantial opportunities.

The Marketing World in the virtual community is apparently prescribed with the capability of a Business or even Social Media Marketing Agency to use the various Social Networks which populate it. Some of the most popular Websites such as Twitter, Facebook, Multiply, MySpace, Friendster, Technorati, Digg and many others give up Online users to the divergent links possessed by Websites attempting to generate hits.

Any Social Media Marketing Agency must be very well aware that in order to be aggressive amongst others in the Virtual setting, some of the key elements must be present. More than a separate Marketing entity, an Agency would denote an organized and systematic set of parts running accordingly to be effective. Much like any functioning and working Gadget, components function very differently from each other, even so they all jointly bestow to a very well operated item.

The fortune of a Social Media Marketing Agency lies on the level of competency of each and every part to operate according to its intention and design. Although it is possible to admit on the role multiple areas, it is really great to have disparate people to increase the work output.

Social Media has been the primary method for Online Marketers to advertize their stuff. YouTube, MySpace you name it, Social Media Marketing Agencies use them to increase their exposure and elaborate their network on the far side the first level referrals. Without any proper strategy, any of the Social Media Marketing Agency would have a difficult time becoming off the ground.

The world of social media marketing is changing the way that people do business, and you need to have a great social media marketing plan if you want to succeed. The older methods of advertising for a company or business have changed, and you no longer pass out fliers to get people to come to an event. Instead you have to get on the internet, advertise as much as you can, and connect to as many people as possible. Creating a plan will help you get all of your social media ventures started, and also help you keep on top of everything. 
 
The first thing to do is open a Facebook account. You want to put all of the information that applies, and plenty of appealing pictures to your product of business. Then start connecting to as many people as you know, and then others that pop up. You want to have as many members as possible. From there you want to have the people like certain things, or the company. For instance, you can have an event going on and invite a group of people to attend. Allow them to invite people to attend, and before you know it you have reached out to hundreds or thousands of people. 
 
Create a twitter account, and just like with Facebook you can try to get several followers. You can put daily posts about what is going with sales or product displays and more. Constant tweeting about what is going on is going to gain a lot of attention, and people are going to have your business or product on the top of their minds. Linkedin and Google are other profiles you want to have. Link all of your accounts together by putting “connect with us on …” on the different social media networking sites. 
 
Lure people in with these sites, and send them to your company website. You company website is just as important as the other sites, and you want to be sure that the site is user friendly, neat, and without advertisements. Put information about discount items on your Facebook or twitter, with a link to the site where the products are. Offer coupon links on the social media sites to direct more clients to print off the coupons, and then they will come into the store. Not only is the social media networking going to get people’s attention on their computers, but on their mobile devices as well. 
 
Encourage people to sign up for mobile alerts, and then they can get coupons on their phones. This may bring in a lot of extra clientele that is in the area, or encourage people to check out your services.  The more they see your organization when they log onto their favorite networking sites, and the more they see products and coupons, the more likely they will be to take an interest in you. Every day you want to continue to get new friends, followers and fans to help your business grow. 
 
Create a social media marketing plan of how you are going to set up all of these accounts, and what time of the day you are going to update them all. Keeping everything from your website to your twitter up to date is very important, so appoint someone with the responsibilities and get started today.

More Social Media Marketing Plan Articles

People as a whole are becoming much less concerned with doing business online. In a city like Boston, where competition is high in every industry anyway, this is especially important.

This may be why there are so many Internet marketing company Boston links. Online marketing is so essential in a large metropolitan city like Boston that the experts can’t help themselves. They have to go where the clients are.

Businesses in Boston should take this as a clue. You want to get with the best online marketing company Boston has to offer in order to get your name out in the local market.

Without using an Internet marketing company Boston has proven legitimate, you have less of a chance of truly going global with your brand message. Search engines and social media algorithms today frowned upon businesses that try to market to a global audience without first creating a local buzz. Any Internet marketing company Boston uses with any regularity should know this and be able to advise you accordingly.

Online marketing is now more localized than it ever was. As a Boston business, you need that Boston with traffic, those Boston Facebook likes, and those Boston fingers clicking on your links in search engines. Believe me, the search engines know the difference. If the search engines know the difference, any online marketing company Boston uses should know the difference as well.

Putting effective ads on the Web means learning a different perspective on online marketing as well. The Internet marketing company Boston uses will tell you that an effective ad is optimized for the search engine as well as the human eye.

The online marketing company Boston loves will be able to help you optimize the ad.

The modern search engine algorithm is doing everything that it possibly can to emulate a human visitor. This means that you should “act” more naturally when you put an ad on the Web. If it is appealing to a human visitor, it will probably be more appealing to a search engine algorithm. This means higher placement in the search engine rankings, which means that more people will get to see the ad.

Multivariate testing is invaluable in determining what keywords to optimize your ads for. You must also know exactly what your competition is doing at any given time. They will obviously be trying to optimize their sites for the same keywords, or for keywords that are tangential. Make sure that you get the right online marketing company Boston based so that you can fight back with your own ads.