Tag: inspiration

New York, NY (PRWEB) April 02, 2013

LocalSqr has partnered with Saks Fifth Avenues flagship store on a pilot Go Local program that supports local farmers and producers while engaging and educating employees on how to maintain healthy lifestyles with information on healthy nutrition, recipes and cooking tips. The eight-week program, which includes the addition of healthier recipes in the employee cafeteria, was a success and Saks has announced plans to take Go Local national this year to more than 11,000 employees in 115 locations including corporate offices and other non-store locations.

With millions of followers all over the world, including big-time companies and A-list celebrities, Twitter is definitely one of the hottest sites to ever hit the Internet. It is also a very powerful tool, if you are going to use it wisely.

If youre into business, you should consider Twitter marketing as one your strategies. And to help you out with your objective, start with these suggestions:

1. Create an honest but enticing profile about your business. You want to make sure you stick true to your companys brand or objective. It should reflect in your Twitter username and Bio section. Add your website link too in the Web section. It doesnt only increase your traffic, but it also boosts your page rank.

2. Develop a niche. Sure, you want to have hundreds to even millions of followers, but wouldnt it be better if all of them would be very interested with your business? A good step is to search for people based on their interest and encourage them to follow you by coming up with an attractive introduction about yourself.

3. Run a promo. Heres something not commonly employed by a lot of those who are doing Twitter marketing. If you want to increase your followers very fast, create a promo, contest, or anything that would tickle their fancy. You can give away things for free if they decide to follow you or if they can convince a certain number of people to do it.

4. Tweet but dont spam. Many abuse Twitter, spamming their and their followers accounts with a lot of links. You dont want to hard sell and annoy your followers. Heres also another important thing to remember: share something relevant. You are limited to no more than 180 characters. Dont waste space by saying something generic, boring, or irrelevant.

5. Share something good. Yes, you shouldnt spam but that doesnt mean you shouldnt share. You can definitely use Twitter for online viral marketing. How are you going to do that? Heres an example: Say youve uploaded a cool video in YouTube. There its getting some hits, but you definitely want more. So you tweet the link to your friends. If they like it, they will share it to their own set of friends, and this process goes on and on.

6. Participate and encourage interaction. Dont let it be a one-sided affair. Invite others to communicate with you. You can come up with polls, direct them to your blog, or just ask a question. If they have inquiries, answer them back, and make sure you do so promptly.

7. Follow those non-competing but related businesses. For instance, if youre selling auto parts, you would probably follow those that sell cars. The purpose of doing so is to inform them that you exist, and who knows, with constant communication, it may lead to good business deals.

8. Use subliminal messages. Utilize subliminal message advertising. An example is adding a smiley at the end of your post. It may have nothing to do with your business, but if your followers get to see it often, their subconscious mind will immediately associate a smile to your business.

The use of marketing plan templates is the best way one can use so as to come up with a pleasant and beneficial marketing plan. These templates have over the years proved to be an effective business tool. The marketing strategies produced from a plan template usually lead to substantial business opportunities. They also enhance the relationships between a company and its consumers which often lead to long-term relationships. At times, a customer can travel for long distances to get to a store where he or she buys items. This comes as a result of the availability of healthy marketing plans. For a company to gain customer trust, it should have an effective business plan. However, one thing companies should know is that gaining trust is not a thing that comes overnight and it is quite daunting.

A company must plan appropriately and carry out some trials using the resources it has. After the trials, the company should go back to the marketing board and amend any underlying issues that may arise as a result of the tests conducted. However, if a company does not have the infrastructure and resources to implement plans, the planner can do it individually using his or her own means. Another benefit of an excellent business plan is that it can also create cohesion within the company where its implemented. Any department in a company that avoids working with other departments has to join hands with the other departments so as to implement the plan. The coming together of all departments in a company leads to increase in cohesiveness within the organization.

A marketing plan template can help an organization easily narrow down the requirements of its customers. Every person, children included know their wants and needs. A company should assess the customer’s needs so as to ensure they fulfill their needs and requirements. A marketing plan also gives a company crucial information regarding its service and product delivery to its customers. Information on service delivery and factors that make customer base dwindle can be seen on a marketing plan. An appropriate plan can lead to increase in profits for accompany. Another benefit that comes with marketing plan templates is the allocation of a company’s marketing approach in demographic terms. If a company deals with ladies clothing for example, it is easy to identify the demographics of the targeted customer group.

Another greatest benefit that comes with plan templates is the ability to identify ways to differentiate a product from other competing products from other companies. This is essential in a market where a product is over saturated. Using marketing plan templates helps companies show their customers the advantage of their product over the products of its competitors. The marketing plan templates also help a company understand the products both in and out. This makes sale of a product easy and straight forward. Being conversant with a product helps a company be able to show their products exclusivity when compared to rival products. This often leads to increase in sale margins and volumes. Excellent marketing plans provide a company with an advantage over any of its competitors. For a company to succeed, it has to generate a unique marketing plan template.

The dynamic nature of the global economy, nowadays, may have implications for the operations of business places and persons. Consequently, if some businesses utilize a particular facility, profitably, it would make sense for their competitors to do likewise, or risk being left behind. To this end, a Raleigh social media marketing company is able to facilitate that level of competitiveness.

It is important for a business to keep pace with its competitors, to prevent the company from suffering the loss of profits, whether that business is large, small, or medium. This is applicable to companies offering products both online or offline. Online companies should place importance on having many customers, since their financial status may be affected.

The medium of communication utilized with relevant mobile and web-based technologies is called interactive dialogue. Top quality interaction is afforded by way of techniques easily accessed by communities, companies, and individuals, and used for communicating among themselves and the public. The content which results is usually easy enough for users to create and exchange.

The visibility of individuals and companies on the World Wide Web may be enhanced by using communication facilitators such as Facebook and Google, to name two. This can be the result when the relevant parties target all or some of the seven building blocks which enable functional enhancement. These blocks feature relationships, presence, groups, identity, sharing, reputation, and conversations, and correspond with the medium of choice of users.

Experts in communication suggest that there are differences in the media types around.

Types include blogs, networking, games, content-focused, and collaborative. These media concentrate on music sharing, instant messaging, picture sharing, and email, for example. Technologies and media may both be combined in advertisements, and then strategically positioned on the facilitators with the aim of gaining added exposure.

Social media activities can be facilitated on numerous platforms, and this may be done charge free. Companies are normally encouraged to maximize the opportunities provided by the facility, since there are benefits to be gained. One benefit comes in the form of reaching target audiences or prospective customers globally or nationally.

An additional benefit relates to communities being formed, and a further benefit is the possibility of employing a professional person, or specialist, to improve the reputation an entity possesses. Additionally, it is also possible for colleagues, peers, and competitors relating to entities to collaborate together in an effort to market products. Because of this, business events, crucial announcements, and news items may be shared for maximum profit, quickly.

Regardless of the size of an entity, social medium marketing packages may be made to suit their needs. Experts have the ability to make an analysis of an entity and recommend the measure of involvement suitable for maximizing benefits with the facility. It is implicated that there are positive effects on competitiveness and the ability to own space online, through this facility.

The possibility exists for a Raleigh social media marketing company to play a vital role in making users of the Internet more visible. Both companies and individuals are implicated in this possibility. A variety of technologies can play a part in this enhanced visibility.

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New York, NY (PRWEB) March 31, 2013

Ajax Unions online marketing client Los Ni

Based in St. Louis, Rehabcare owns and operates 34 hospitals nationwide and also operates more than 1,000 facilities on behalf of hospital owners.

In the past, one worker in each of Rehabcare’s markets was responsible for filling in a seven page form about the patient by hand and faxing it to the medical directors at Rehabcare facilities who would then decide whether to take on the new patient. It was a time consuming process that was dependant on the legibility of the worker’s handwriting and on the medical director seeing the fax as soon as it came in. Rehabcare’s CEO felt that they are taking too long to respond. He requested his CIO to look at ways to improve this. The CIO had his team develop an iPhone app which eliminated the above mentioned paper based system of form filling. This cut down the patient referral process from an average of six to eight hours to one to two. Rehabcare can now also run reports in order to view how long it takes for medical directors to respond to those e-mails and how many referrals the company gets. Rehabcare has also deployed a second mobile app that accesses a service based in the cloud. The therapists use the app to view their schedules, look up patient information and start and stop their time clocks. By the end of the year, Rehabcare hopes to have deployed 8,000 iPod Touches so that therapists can use the application. The company is looking at the possibility of using Android phones in the future, but for now they don’t offer the kinds of security features required to comply with Health Insurance Portability and Accountability Act regulations. Rehabcare went with iPod Touches rather than iPhones to cut out expensive monthly subscriptions. Most therapists work out of the same facility day after day and have access to Wi-Fi there.

Critical Systems inspects fire alarm systems.  In the past, inspectors would visit a building and input data about the fire alarms into an Excel sheet. At the end of the week, the inspector would drop a disk off at the main office. A developer there would print the reports & manually color code each tested device in a CAD file, based on whether the device passed or failed the inspection. It would sometimes take three months to send a report about the inspection to the customer. They had planned to build an application that would be hosted internally that would allow inspectors in the field to use a smartphone to input data. But then an outside contractor happened to mention that they could consider using cloud tools to make a mobile application. They experimented with using laptops but found they weren’t ideal. They were too bulky for the inspector in the building to carry. Now inspectors input the data using a smartphone. They now fill a form on their iPhones, noting the status of each fire alarm. The form automatically updates the graphic floor plan, color coding the alarm on the graphic based on its status. At the day’s end they e-mail a PDF to the client with the details.Critical Systems has six inspectors using the iPhone app. The organization is hoping to have one iPad that the inspectors share, using it when they visit a location for the first time. At the first visit, the inspectors create the graphic representation of the building, a process that’s easier on the larger screen of the iPad.

Both Critical Systems and Rehabcare found that using cloud-based applications made delivering and supporting mobile apps far easier than if they tried to host the app internally

Source: http://www.pcworld.com/businesscenter/article/209072/cloud_services_spur_mobile_enterprise_apps.html

One of the best ways to increase the results that you get in your business is to be able to advertise it on the popular search engine known as Google. Now what if I told you that there is a FREE way to get your business website on the top searches on Google? Isn’t that exciting? It sure is and as you continue to read this article I am going to show you exactly what you need to do in order to make this happen.

The way that you can get your business website expose in Google for free is by implementing article marketing as the way that you promote your business. Article marketing is the creation of articles that are picked up by the popular search engines such as Google and are placed in front of people who are interested in specific information that you provide.

The best way to make sure that you come up on Google for free is to submit to the number one article directory known as EzineArticles. The basic reason for this is because Google loves EzineArticles so the more you submit there the more chances for you to get on top of Google. Article marketing is a method that will take time to master but as long as you stay consistent and devote yourself to learning and becoming better you will be able to improve your skills and become successful.

Follow the step by step process that I just described and you will be able to get your business website on Google for free. The key is to stay consistent and have the patience to know that the results will come. Your business is going to start to prosper and you are going to become a better online marketer by obtaining the article writing skill.

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If you are running a small business, every marketing campaign that you do should really stand out. However, budget will certainly be a great concern. You do not expect to compete with large corporations with millions of dollars in their marketing and advertising pockets. But you can turn to good old print marketing for great promotional ideas.

Your marketing campaign need not be in a grand scale. Just a few printed materials should be enough to get the word out about your business or any promo that you are trying to announce. Here are 10 wonderful print marketing ideas that should kick start your small business.

1. Posters

No business should be without any posters. Traditional promotional marketing calls for this type of collateral. You can design an eye-catching poster, put it up in the places where your target customers frequent, and it will keep on announcing your marketing message for as long as it is there.

2. Flyers

If your customers will not go to you, then go to your customers. Let one or two of your employees go outside of your shop and start handing out flyers. Again, location is key. Go to the train station. Go to the mall. Go to the park. Anywhere your customers might be, you should be there too giving them your flyers.

3. Stationery

Office stationery should not be dull and ordinary. Get your business logo, address and contact details printed on each of your stationery pieces. You will never know where a piece of it might turn up.

4. Brochures

Get a bunch of brochures printed and hand them out to any customer who would walk in or to any person for that matter. Brochures quickly change hands especially if they are beautifully designed and unique.

5. Postcards

Do you have a mailing list? Make good use of it by sending everyone in your list a postcard and maybe a little souvenir just to get their attention. Print a little message on the postcard together with your business name, contact details and any promo you may want to inform them.

6. Books

While book printing may not be for any business, it is actually a good idea to commemorate a milestone. Are you celebrating your 10th anniversary in business? That is a feat by itself. Celebrate it by having a book published about your company’s history or a coffee table book filled with pictures. This will make a good giveaway especially to your loyal customers.

7. Banners

There is nothing like announcing to the world in a big way. And banners are just the right print marketing tool for that. You can place one in front of your shop or at another location. Anywhere that your customers would be walking by and take notice of it.

8. Displays

Where is the best place to promote your business? In your own shop of course. Create some printed display materials and place these prominently in your shop or office. A standee right by the entrance is a great way to tell your customers about your new offers.

9. Keyrings and Keytags

People will always have keys and they will always need something to keep them safe. Keyrings and keytags are perennial company gifts and novelty items. They are cheap and easy to give away to your customers. These are also great for your branding.

10. T-shirts

Make your customers your very own walking billboards. Create an astounding t-shirt design, and do not forget about your business logo, and have as many t-shirts printed as you possibly can. Then hand them out as giveaways or as contest prizes and your business will be promoted anywhere your customers would wear your t-shirts.

The keyword that everyone is familiar with in the industry is social media marketing services. The promise that is a part of social media for businesses is the ability to get into direct contact with individuals and to begin building a business identity that gets results from others. If you are looking into this concept for your own business, then you will want to understand some of the methods that are used for professional services, as well as how this can benefit you with your own identity.

Probably you as a consistent online user may have heard of social networks such as Facebook, LinkedIn, Blogger, and the like. You may have even used one of these websites to promote your business and advertise there, given the fact that there are a lot of subscribers, but how many are there really? As of now, Facebook alone has over 500 million users and still growing, along other popular networks not trailing far lower in terms of user database.c

Syndicated videos. Videos are increasingly accepted as a means of reaching a larger, targeted audience with interactive and engaging content. Videos may be hosted on YouTube or other providers and syndicated across networks, or be featured on a company-owned web property.

How effective can Twitter be with so many Tweets being sent? Yes, the people active in Twitter are getting a lot of Tweets and as a result your advertising message has to be of interest to your followers to get noticed. There are a lot of direct messages and useless information floating around Twitter as noise.

On these social media channels, you find a large number of visitors, and many of them would love to visit your website to know what you are selling.

This is something that will increase your website traffic, with which there will be an increase in the chances of selling your products. Moreover, when more people start following your link and visit your website, this makes search engines to tag your website as a popular link, which in turn improves your ranking.

Social media marketing is not a one time process. For instance, let’s take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots.

Give or add value- Once it is known, who the target audience is, value needs to be added to them. Know what questions arise in the mind of the audience, what problems they face and what their needs are. The answers to all this can be put on your website in the form of articles, blogs and videos. Social networking sites can be used for this purpose. People do not want to waste their time and would like to work with a leader.

Bookmarking and media marketing is a vibrant marketing strategy to market your website, products, and services. You can create your own content and distribute it in the market to make a more effective impact on your audience. It’s considered as one of the latest kinds of viral marketing because the messages sent through such outlets reaches the target market within seconds!

Many articles and write-ups commonly acknowledge the fact that social media marketing companies target profitability through the use of social-media in advertising and promotions. Many know the basic methods, and even try risking their reputation by resorting to spam emails, pop-up windows, and other forceful and deceiving methods just to make a quick conversion. Most would offer information regarding outward connection with clients.

However, there is another layer of social-media process which is unseen or experienced by the clients. This pertains to the relationship of business to business. This is the internal process in which social-media marketing companies often take for granted, and not knowing the potential benefit it could offer their online ventures. Here are some aspects to ponder:

It is common sense to think that one key component of any of the numerous social media marketing companies is to be able to maintain operation and profitability. What many overlook is the fact that no matter how successful a company would be in the first few months of sales, an important maintaining factor for business existence is to “socialize” with other businesses.

You may think how being connected with other competition would be helpful to you. They are the competition you wish to outdo in the first place, right? In a way yes, but being solitary with your secrets and communication lessens your sight and scope on what is happening on a larger scale with your clients. By having an open communication line with other social media marketing companies, you are able to gauge their productivity and performance. This is beneficial o your own in a way that you could use this finding as a basis to gauge your own.

How else would you know how you are faring if you do not have a comparison than to be aware of your surroundings, right?

A related factor that should be considered is the collaborative effort. Collaboration goes beyond keeping open communication lines in a way that it promotes active participation of social media marketing companies to create a better marketing environment for clients. By letting clients know that companies are supporting each other in improving their methods, trust and encouragement is better gained from them, resulting to a higher conversion rate, and a longer lasting following.

Besides greater conversion effect, there is faster improvement of quality for each member company because there is a collective effort of coming up with a constant improvement for marketing purposes, but still leaving ample space for personal and trade secrets.

The role of social media as a tool is not only for social-media marketing companies on their clients, it is also made for internal purposes, bringing out the best in businesses

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