Social media optimization is nothing but a set of modules which is meant for making publicity. The social media optimization is the best way to attract people through online and other community websites. There are so many methods included in social media optimization. The methods are included by adding the RSS feed, news buttons and blogging.Apart from this, the method also includes many community functionalities such as images and videos.
There are some rules given by Bhargava for doing the optimization. The original rules of Bhargava include increasing the linkability, rewarding the inbound links, tagging, bookmarking, helping your content travel and encouraging the mashup.
The SMO is closely associated with the search engine marketing. In spite of this, there are so many differences between social media optimization and search engine marketing,which is benefited by the improved search ranking of the search engines.
The SMO is also related to the viral marketing techniques in many ways. Social bookmarking and photo sharing are some of the sites which have made its use in the viral marketing network. It is also facilitated with blogs which provides a place for sharing the content through RSS and special search engines.
The social media optimization uses the strategies of ORM or SERM. These strategies are used for the individuals who are concerned about their online presence.
Not only in marketing, SMO has also paved its way to smart businesses. These smart businesses are joined together with the media participation. This is done as a part of knowledge management strategies such as recruitment, customer satisfaction and so on.
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