Tag: inspiration

Chicago, IL (PRWEB) March 27, 2013

Zurmo, Inc. today announced a significant increase in demand for the Zurmo Open Source CRM application during Q1 2013. Compared to the previous quarter, the company reports the number of active installations has doubled. The total number of users across all installations is estimated to be over 10,000 across 100 countries.

Doubling the amount of active Zurmo installations over a period of three months is something we had not expected, Ray Stoeckicht, Co-Founder of Zurmo. These numbers are based on live heartbeats that we call back from active installations. This metric is the most meaningful, as it reflects real usage of the application. We designed Zurmo so that people will actively use it on a daily basis. It is rewarding to see thats happening as much as it is.

Zurmo management attributes much of this growth to interest in Gamification, a concept that employs game mechanics to non-traditional game environments. Zurmo utilizes Gamification to engage with CRM users and encourage better communication, time management, data stewardship, and other best practices related to customer facing processes.

One of the most unique things about Zurmo is that the application is gamified at its core. The very nature of gamification the fact it has this addictive way of engaging users and recognizing them for their accomplishments has much to do with why were seeing so much growth, states Stafford McKay, Director of Marketing for Zurmo. Were doing everything we can to bring our users the very best as we approach our next phase of Gamification development. Were looking forward to attending the GSummit in San Francisco next month where well meet with other thought leaders to exchange the latest gamification trends and best practices so that Zurmo can continue on its disruptive path of instigating a user-centric paradigm shift in CRM.

Zurmo has been mentioned in several recent publications related to the topic, including the book “Business Gamification for Dummies” by Kris Duggan and Kate Shoup.

About Zurmo, Inc.

Ever wondered how you would be able to use online marketing strategy for your business? Well, the initial thing that you should realize is how necessary it is able to establish a strategy for your business and how advantageous it would be on your end. In this article you’ll be able to understand how important it is to have an online marketing strategy to use for your business.

Discovering the favorable results of a successful online marketing strategy is not that hard to establish. It might be time consuming but it takes the accurate time management skills and the ability to produce quality results for the time being that the online marketing strategy used needs to carry out positive end results.

So, how determined are you in achieving an effective online marketing strategy for your business? Determination is what is important here. If you would like to make more profit via the Internet, you must make sure that what takes place is what you have planned for. Don’t rush things, make sure that you have knowledge in what you are getting your business into before diving into it. You have to feed your brain with enough knowledge about what you need to gain advantage from grabbing people to get more and more interested with your business.

The initial thing that online marketing can do for your business is to make publicity for either your merchandise, services or whatever you offer for public use. If you are aware of what you can give to the public which your competitors don’t have, then that is where your online marketing strategy starts. The only difference is, before you may be used to using different mediums in promoting your business, this time around, all you need to do is to build a website in the Internet and build from there.

You definitely don’t want to fail in this aspect, right? Now what makes you different from those who have the same business as yours? You should be able to answer these questions accordingly to avoid going through the same problem where it led other businesses to fail.

Now, where did they failed? Usually these are the once who failed to determine who their target audiences are.

If you have decided upon who your target audience would be, then you can build a concept for your online website that would immediately bring positive results to your business. The best marketing strategy that you can think of starts with having unique ideas. Try building goals that are achievable as part of your online marketing strategy for your business. Put in mind that it has to be radically distinctive as much as possible. You’ll definitely obtain a positive feedback from your clients if you do so.

Making money online has turned into a great chance and fashion for home based business searchers to earn money online. The entrepreneurs earn by using internet marketing tips on some items of others on his site or blog. This information will provide you with internet marketing tips that will enlighten you and also give understanding to the way the online marketing world ticks.
Nowadays, marketing online has come to light among the world’s major supply of earnings and business. Online marketing is regarded as among the great possibilities on the web. Marketing is an extremely effective job that began outdoors the web and may bring livelihood and cash.

Before waltzing in to the internet marketing tips pointed out earlier, it’s possible to understand what it’s and just how to rehearse this task. Mainly online marketing is really a job through which some items of others are marketed or marketed through the internet marketer. To become obvious, let’s see what it’s going in the firms that hire people outdoors the web. They request them to visit their customers or prospects and speak them concerning the items of the organization. They are able to also employ the phone to give them a call.

Making money online is the same with the exception that the businesses achieve the folks with the internet with different techniques apart from the phone in order to achieve them in your own home. Clearly the folks searching for a particular product will discover it online of the organization after which the organization takes an order through site and provides the merchandise towards the client.

So the aim of the organization here’s to provide just as much site visitors towards the site as you possibly can. The greater the site visitors shipped towards the site, the greater the sales for the organization. Many techniques exist to provide individuals site visitors. The most crucial approaches for online marketing would be the search engines like google. If site visitors are come through search engines like google, it’ll result in two advantages. First the amounts of visits could be high and automated. Second, the site visitors visiting the website is going to be well specific meaning it’ll have greater opportunity to purchase a product since it is thinking about his searching.

Other online marketing way is to create articles and set links for that site to ensure that site visitors who’re interested follow the link and go to the site. This could make good sales and it is practiced effectively. Advertising can also be on places to waste time and search engines like google could be good, but will need money to cover these websites.
The suggestions above can be created by the organization to promote their product. But even when the organization made many of these online marketing tips effectively, the net income might be limited. A far more wise strategy that large companies follow would be to hire people with the internet. Individuals will be careful to market the items of this company in exchange for any commission for every purchase they deliver for the organization. This really is known as internet affiliate marketing. Thus even when an individual do not possess a company, she or he may promote items for others through internet affiliate marketing in exchange for many commissions.

The methods then affiliate entrepreneurs are identical for that methods the primary company follows. The affiliate entrepreneurs will require a blog to place the items of the organization and connect to it. When the website is established, he’ll be needed to advertise it using the above methods to obtain site visitors. When he connect to the primary site of the organization, several will exist in the finish from the URL known as the affiliate number.

Guerrilla marketing is a term used to describe unconventional marketing tactics, particularly those with low cost or no cost, which rely on time, energy and imagination rather than a big marketing budget, so they are ideal for the cash-strapped small business in the present economic climate.

The idea is to target customers in unexpected places, in unexpected ways, to get maximum results from minimum resources and create a unique, engaging and memorable brand experience.

Here are just 10 innovative marketing ideas to get you started:

1. Run a competition to win advertising space on your site. This is a no-cost prize you can use to market your website: free for you but valuable for others.

2. Leave your business card in unexpected places: for instance pop one inside every book in an appropriate section of the local library.

3. When you visit the doctor or dentist’s surgery, leave a business card inside each magazine in the waiting room.

4. Add your website’s URL to the signature of each email account you use, so it appears on every email you send (personal or business) with an additional comment if appropriate.

5. Give a free product/service to the stylists at your local hairdressers’ or barbers’ – they will tell their clients all about this crazy person who gives things away.

6. When you see a restaurant or bar collecting business cards in a bowl, to win a free meal or bottle of champagne – ask if you can have the losing cards. That will give you dozens of new contacts.

7. Run a fake publicity stunt – for instance, get a group of students or friends to hold a demo outside your premises with placards reading “This business (your name) is too nice!” or any crazy message you choose.

8.

Offer to run free demonstrations related to your product or service at local events or venues – maybe your village hall, or library, or community centre could do with an interesting event to fill up their schedule.

9. Borrow a wall (get permission from a neighbouring business), and project an image of your business/advertisement on it overnight.

10. Carry a pad of brightly coloured post-it type notes advertising your business wherever you go. (They can be hand-written if you can’t afford to get them printed.) Stick them up in unusual and unexpected places – inside the doors of lavatory cubicles or on the urinals; next to the lift buttons in shops or offices; if you write on the back of the notes you can stick them on car windscreens in car-parks, so the driver will see the message when they get in the car.

And if all these have whetted your appetite to start being creative yourself, try brainstorming ideas with your employees, family or friends ‘the more off-the wall the better. These are just a few innovative marketing ideas to help you get started.

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Increasing the online presence of the company has become the important task in today’s ecommerce world. If the company has less online audience, then it won’t be able to enjoy the fruits for the money paid. However, increasing and maintaining the online presence is not everyone’s cup of tea. This task can be managed by the expert internet marketers. Social media marketing is one of the innovative techniques used to increase the dominance of the companies online via social networking sites such as Twitter, face book, LinkedIn and more.

ZestTech Solutions,  a social  media marketing company, London, UK deals into  the best smo services social media management, social media  marketing, Facebook marketing services, twitter marketing services.

It is a very hard task to gain maximum frequent traffic. The proficient internet marketers take hours to implement a good social media marketing strategy which requires very hard work and lots of brain storming. The main objective of any internet marketer is to make the best use of social networking sites to influence the web. The reason behind the popularity of the social networking sites is that on a daily basis social sites have gigantic and qualitative traffic. According to a 2011survey report, nearly about 65% of youngsters use social networking sites on daily basis.  So, these sites can be a good means to get maximum viewers.

Any business can get the advantage of this online marketing technique which is presently at its peak.

The advantage can be availed by hiring a proficient internet marketer having years of experience in the social media marketing or getting in touch with the social media company which can undergo tasks for you by arranging the social media campaigns for getting new viewers and secure trust in your on-stream business. It must help you to create a unique mark among the viewers by providing informative contents on the sites.

Among the wide range of SMO companies available in the market, you can opt for the one that meets for requirements, fulfills your desires and provides the social media optimization services  with the above mentioned features together with better action plans to develop your dominance in the social media. The companies should also assist you with the corrective actions if the strategy is does not fulfill the desired aim.  Some of the aspects of the strategy developed by social media company is listed below:

Generating blogs
Building a SMO fan page or business page
Making profiles on most of  the dominant social networking sites
Inbound links and page sharing.
Developing qualitative content
Promotion methods as supplementary to the social media that boosts traffic.
 Using SEO friendly content in the articles, twitter tweets, updates, forums& discussions, FB fans that aids to be progressive in the social world.

Looking for an excellent social media marketing company? Zesttech solution; a UK based SMO company offers featured social media marketing services. These social media services play a vital role in converting browsers to customers. The company has years of hands on experience in the field and excels in providing oriented results. For a demo of SMO services log on to: www.zesttechsolutions.com

Related Social Media Marketing Companies Articles

Internet marketing for dummies can help you learn how to become an affiliate marketer. Basically, it is a walk through basic steps in order to have a fair idea about the process of online marketing. It allows you to gain knowledge on different aspects of internet marketing and help you earn a decent income every month. In order to get good results and make good money online, you just need to know some tips for e-marketing for dummies. It will help you achieve what you want.

Internet Marketing for Dummies – Tips To Help You Make Money

* Gain a basic understanding of various components of internet marketing. You can find all the details on internet. Simply Google a particular concept and read through it. You’ll understand what it is and how it works.

* If you’re planning to market any business, make sure to use one marketing tool at a time. Until you’ve learnt effectively about other marketing tools, just stick to only one. In order to increase traffic to a website, use the marketing tool that you know the best. Before working with another method, make sure to understand all the technicalities involved in it. Slowly, you’ll be able to work with five to seven tools at a time.

* Be consistent in your approach. Many people do not try using other methods because of the fear of making mistakes. One single method is not sufficient to increase you’re the visibility of your website. You’ll have to keep marketing by using one tool, then second, third and so on. You’ll have to spend a lot of time and put in a lot of effort and have to get it going.

* Educating and updating yourself is the key to success. If you know one marketing tool very well, it doesn’t mean that you don’t need to update yourself.

Methods keep on changing as technology progresses. You have to keep a pace with the changing scenario and learn about new methods. Once you are able to effectively use five or seven marketing tools at a time, do not stop yourself from learning more methods. There are many online sources from where you can access quality content and learn about newly introduced methods. You may go through e-books, articles and forums. They are a good source of information.

Following internet marketing for dummies tips, you can quickly achieve what you’ve been longing for. Making money online is very easy. All you need to do is to keep updating yourself with new marketing tools. Above all, you must be aware of what you need to achieve for a particular website and what all you require to promote it. Defining the objectives is the first step to become an affiliate marketer.

Consistency and sincerity is all you require. Internet is a very good source of information and you have to educate yourself from time to time and indulge yourself in regular marketing. If you don’t do it regularly, you’ll lose all traffic that you’ve gained. The mantra is to keep going and achieve more and more traffic. Continuity plays a very important role. Remember to follow all internet marketing for dummies tips and get going!

Reading, UK (PRWEB UK) 26 March 2013

1. Promotional items – Free giveaways such as pens, calculators, t-shirts, etc. are yet another way to gain exposure. Similar to the cross promotion idea, you can ask to put your promotional items in another company’s place of business and offer the same courtesy to them.

2. Newsletters – You can write regular newsletters and email or mail them to current customers. Provide free information to customers that they can use and they will likely keep coming back. Even better, they’ll tell others or forward your email newsletter to others! You can also offer articles for others’ newsletters. It gives them a break from writing another article and also gives you exposure to a whole new list of clients.

3. Cross promotion – Think about your customers, and the kinds of products/services they are likely to use. Then approach these other businesses and ask them about cross promotion opportunities. You can reach more potential customers who might not otherwise be exposed to your business, and you offer the same to the other business.

4. Marketing and learning how to advertise your small business is easier than ever. What used to cost a fortune running TV, radio, traditional, and direct mail campaigns, you can now have for a fraction of that cost with local online ads. A local online advertising campaign can not only reduce your advertising budget by up to 80-90%, but it’s an easy set up process that takes about 5 minutes to implement.

Imagine, being able to target local customers that are searching specifically for your product or service, in real time! Forget traditional media and costs involved. Now, you can customize a local internet advertising campaign for as little as $ 70.

It’s only a matter of time before local internet advertising will be a sign of professionalism.

Stay ahead of your competition and incorporate a local marketing strategy and begin bringing mind-blowing profits to your small business

There are many businesses that sell Search Marketing or Search Engine Optimization (SEO) services. Most of them are solid and professional companies that won’t let anyone down, depending of course on what what you expect from engaging such a company.

Some SEM companies prefer to work in specific niches, or with clients of a certain size. I suggest that prospective clients investigate the options available thoroughly, and talk with at least three or four internet marketing companies before making a final call.

However, by which criteria should that decision be made? Search Engine Optimization is sometimes perceived (or presented) as some combination of ability, technology and sorcery. While there are most definitely some creative parts to a good SEM campaign, the bulk of it should come from a combination of three actions: A complete search marketing analysis, a concrete action plan and crisp execution of that action plan.

Too many times SEM companies perform only a superficial evaluation, and that results in the execution of a search optimization campaign which does not achieve the best possible result. And in many cases, unfortunately, the customer is does not know.

So if you provide professional services, or have a website, how should you go about selecting the Search Marketing solution that suits your situation, and will deliver the best results? I would like to propose some ideas.

1. Look for a local company – Why? Because, even if you are doing business in more than just your local geographical area from your website, it is still better to have the opportunity to have personal interaction. A website is (or should be) an important part of your overall marketing strategy, and doing business with a local company will make it easier to interact around your marketing plan.
2. Make sure that the SEO company reallyunderstands marketing – Many really good SEO engineers don’t take the time, or don’t have the ability, to understand a client’s marketing objectives, even if that plays a large role in how the search marketing campaign is designed.
3. Ask to see the analysis framework – A good search marketing analysis is crucial to achieving the campaign objectives. Many companies offer to do a “keyword analysis”, which would be part of it, but it should be much more. Make sure they use the latest best in class SEO software to get a complete understanding of the search engine environment in which your website has to compete. This includes not only a keyword search density evaluation, but also a very deep understanding of your top competition’s websites.
4. Ensure that the action plan is scoped and priced – many times SEOSEM companies leave the scope open-ended, intending toupsell you as soon as they have your business. If there are more services suggested, make very sure they are needed.
5. Look for progress. Ask for monthly reports from third party reporting tools, like Google Analytics. While it may take time to reach your SEO objectives, there must be regular progress, or else the SEM techniques may not be effective.

Good search marketing companies work within the structure described above. Make sure that your search marketing provider does so too.

Related Online Marketing Company Articles

SMO or social media optimization is a methodology in which by using the attributes of search engine optimizations your web site is optimized amongst the most happening online communities. This can either be done by sprinkling links all across the community website to facilitate backlinking or by strengthening the interaction podium by writing numerous blogs and constantly updating their content. This will serve to recreate interest in your blogs amongst your regular visitors and have them coming back for more; though with additional company. This therefore is a more effective method of drawing traffic to your website. So by now it is clear that if you have to promote your brand you need to make widely popular your website. The guidelines below will simply help you a little in that endeavor.

Join a social media platform, for example—Digg, Delicious, twitter, facebook or Technorati. Besides the obvious advantage that your website will be looked up as a very ‘in-thing’ it will also improve the ranking and stature of your page in the tech community.

Tag your article in the correct way to increase visibility. Don’t be stupid enough, to tag an article as Acne when it deals with the more specific issue of acne scars. Make your voice heard and opinion counted, by the tactful use of tagging. Focus on quantity as much as you would on quality. Keep on adding articles and white pages so that you give your visitors more than enough to deliberate on. If you do not update your website regularly they will soon lose interest to visit your site in the long run. This tactic therefore assists in adding to the linkability of your website.

The most significant requirement is to provide for methods that simplify ‘tagging’ and ‘bookmarking’ for your customers.

This can be done if you provide easy quick buttons or ‘add to del.icio.us’. Allow for tag lists and notes for links to cumulate visibility. Reward the incoming links as a sort of inducement to make them come back for more. This will not only bring in the existing customers but also pull in more traffic, who would want to get rewarded as well. Offer downloadable files from your website in the forms of downloadable pdf. files ,audio and video files and make them available to your customer either for free or at a negligible cost. An additional propaganda mechanism can be by sending their copies to various other websites.

Social media optimization has stupendous potential of escalating the ranking of your website to great heights. Refer this website http://www.how2makeawebsite.com/

Let us now move over to the other extensive of social media marketing. So I hope by now you’re convinced of the power of social media marketing and also what’s it and how it works. If you’re determined to make it big this 2009, you must make full use of social media optimization. Indeed there are several social network sites only but in the next chapters, I have discussed about the top 7 social media namely – Facebook, Youtube, Twitter, Myspace, linkedin, Squidoo, podcasts and how you can use each of these and generate more traffic to your business.

Author is a software developer, web developer and a graphic designer.
His other websites are:

How to make a website | Graphic design tutorials